eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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377 results in Reports

  • eCommerce
  • Past 18 months
  • For eBusiness & Channel Strategy Professionals

    Report:Disrupting Finance: Social Lending

    P2P Lending Platforms Will Continue To Disintermediate Banks

    Social lending is the practice of lending money to unknown individuals or businesses without the involvement of banks and other traditional financial institutions. Peer-to-peer lending platforms like...

    • For CIO Professionals

      Report:Customer-Obsessed Businesses Need Digital Ecosystems

      Landscape: The CIO Digital Business Transformation Playbook

      Digital businesses need digital ecosystems that support the continuous exchange of information and data to create value. CIOs must understand the complexity of digital ecosystems and learn to create...

      • For Security & Risk Professionals

        Report:Seven Steps To Protect Your eCommerce Website In 2016

        Start Now To Protect Your Site Before The Next Holiday Crunch

        During the busy holidays, there is always news of a website breach or crash. Despite the millions of dollars they generate for their businesses, websites remain vulnerable to cyberattack, performance...

        • For eBusiness & Channel Strategy Professionals

          Report:Disrupting Finance: Social Insurance

          Peer-To-Peer Insurance Platforms Will Struggle To Drive Adoption

          Social insurance enables people in need of insurance to connect and pool their money and risks. Startups like Friendsurance, Guevara, and TongJuBao facilitate this and aim to offer coverage that is...

          • For eBusiness & Channel Strategy Professionals

            Report:It's Only The First Inning Of Omnichannel Retail

            Vision: The Omnichannel Commerce Playbook

            Omnichannel retail is still in its early days. Most eBusiness leaders who are investing in "omnichannel" are typically looking to fulfillment tactics like "endless aisle" in stores and in-store...

            • For eBusiness & Channel Strategy Professionals

              Report:Forrester Research Luxury Goods Forecast, 2015 To 2020 (China)

              ForecastView Spreadsheet

              This forecast sizes spending in online luxury retail by Chinese online consumers. It examines growth in the overall Chinese online luxury retail market, and we also look at growth in seven main...

              • For CIO Professionals

                Report:Redefine IBM's Role In Your BT Strategy

                IBM Is A Great BT Partner If You Have Complexity Of Systems Or Complexity Of Tech Requirements

                IBM is a major player in the enterprise technology landscape. Like most large tech vendors, it is navigating the transition from information technology (IT) that underpins business operations to...

                • Downloads: 56
              • For B2C Marketing Professionals

                Report:The French Shopper Journey: Use The Customer Life Cycle To Anticipate What Customers Will Do Next

                The Customer Life Cycle Helps B2C Marketers Prioritize Channels And Touchpoints At Each Phase Of Your Customers' Path To Purchase

                B2C marketers must plan beyond the marketing funnel to support consumers across their entire life cycle. This report takes a closer look at French consumers' path to purchase, highlighting their use...

                • Downloads: 27
              • For eBusiness & Channel Strategy Professionals

                Report:How To Make New Payment Systems Successful

                The Three Hurdles All New Retail Payment Systems Have To Overcome

                Payment innovation is a notoriously difficult area to succeed in. The vast majority of new payment systems fail. With a bewildering array of payment systems clamoring for attention and disruptive...

                • Downloads: 50
              • For eBusiness & Channel Strategy Professionals

                Report:The State Of Retailing Online 2016: Key Metrics, Business Objectives, And Mobile

                Benchmarks: The Retail eCommerce Playbook

                The State Of Retailing Online, an annual study by Shop.org and Forrester, profiles online retail merchants. It provides industry observers with an overview of metrics from the past year as well as...

                • Downloads: 112
              • For eBusiness & Channel Strategy Professionals

                Report:Build A Profitable Omnichannel Fulfillment Program

                Processes: The Omnichannel Commerce Playbook

                It's increasingly common for retailers with stores and digital businesses to either already have in place or plan to implement omnichannel fulfillment programs. However, many are unaware of the...

                • Downloads: 57
              • For eBusiness & Channel Strategy Professionals

                Report:The Evolution Of Global eCommerce Markets

                Vision: The eCommerce Globalization Playbook

                Global eCommerce is evolving rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

                • Downloads: 2306
              • For eBusiness & Channel Strategy Professionals

                Report:Build The Mobile Banking Road Map You Need

                Road Map: The Mobile Banking Strategy Playbook

                Digital banking executives and their teams need a mobile banking road map, but there are many ways to organize this plan, prioritize different initiatives, and outline what will be needed to complete...

                • Downloads: 621
              • For eBusiness & Channel Strategy Professionals

                Report:Build A World-Class Mobile Insurance Strategy

                Executive Overview: The Mobile Insurance Strategy Playbook

                Digital insurance teams are hitting their mobile stride, pushed along by growing numbers of customers who now want the same kinds of experiences from insurance providers that they have with...

                • Downloads: 909
              • For eBusiness & Channel Strategy Professionals

                Report:Forrester Readiness Index: eCommerce, 2015

                ForecastView Spreadsheet

                The Forrester Readiness Index (FRI) for eCommerce assesses 25 variables that give insights into 55 global markets. While there is no universal tool for selecting expansion opportunities, the...

                • Downloads: 4
              • For eBusiness & Channel Strategy Professionals

                Report:Brief: Why You're Stuck With Content And Commerce Platforms For Now

                Balance eCommerce And Web Content Management Platforms To Serve The Digital Customer Experience

                Most firms in Asia Pacific have discrete brand and commerce platforms, as they serve different objectives. But to delight empowered customers, firms must deliver exceptional customer experiences...

                • For eBusiness & Channel Strategy Professionals

                  Report:Brief: Digital Leaders Focus On Digitizing Business Strategy

                  Lessons Learned From Allstate Insurance, Mondelez International, And Amazon Business

                  Attendees at Forrester's Digital Business 2015 Forum heard from digital leaders at top firms who are making bold moves to transform their companies. Allstate Insurance is merging digital and physical...

                  • Downloads: 121
                • For eBusiness & Channel Strategy Professionals

                  Report:Omnichannel Mastery: Optimize In-Store Pickup

                  Continuous Improvement: The Omnichannel Commerce Playbook

                  Omnichannel fulfillment capabilities — that is, the ability to offer the customer cross-channel visibility and ordering options — have become the standard for leading traditional retailers. Most...

                  • Downloads: 383
                • For B2C Marketing Professionals

                  Report:Making Content Work For Retail

                  Marketers Must Adapt Their Content Marketing Strategies To Three Retailer Archetypes To Drive Results

                  To shoppers, visits to a retailer feel like two experiences separated by a common brand. TV ads, in-store promotions and brands' websites speak to shoppers' aspirations. Retail messages — in-store...

                  • Downloads: 136
                • For eBusiness & Channel Strategy Professionals

                  Report:Mobile Is Not A Channel

                  Vision: The Mobile eBusiness Playbook

                  eBusiness professionals who treat mobile as just a channel will fail. Mobile is not a new technology in 2015, but the majority of eBusiness professionals still treat it as one. Rather than leveraging...

                  • Downloads: 588
                • For eBusiness & Channel Strategy Professionals

                  Report:Brief: US Cross-Channel Retail Forecast, 2015 To 2020

                  Mobile Phones Influence Nearly $1 Trillion In Retail Today

                  While online retail continues to grow rapidly, digitally-influenced offline retail is also significant and growing. Shoppers often research online in big and small ways across every shopping category...

                  • Downloads: 143
                • For B2C Marketing Professionals

                  Report:The State Of Consumers And Technology: Benchmark 2015, Canada

                  North American Consumer Technographics®

                  This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

                  • Downloads: 12
                • For eBusiness & Channel Strategy Professionals

                  Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Russia And Poland)

                  ForecastView Spreadsheet

                  Russia is the largest retail market in Europe, with €501 billion in sales in 2014. However, Russia’s economy has undergone a dramatic change over the past year with the decline in world...

                  • Downloads: 5
                • For eBusiness & Channel Strategy Professionals

                  Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Asia Pacific)

                  ForecastView Spreadsheet

                  We expect online retail sales in Asia Pacific — Australia, China, India, Japan, and South Korea — to reach $1.4 trillion by 2020, growing at a compound annual growth rate (CAGR) of 14.3%...

                  • Downloads: 8
                • For eBusiness & Channel Strategy Professionals

                  Report:Embed Innovation To Sustain Mobile Banking Excellence

                  Continuous Improvement: The Mobile Banking Strategy Playbook

                  Successful digital banking teams recognize that their jobs aren't done just because mobile banking apps and sites are live. Customer and business expectations set by the mobile mind shift are...

                  • Downloads: 1163