eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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Market Imperatives




453 results in Reports

  • eCommerce
  • Past 18 months
  • For Customer Insights Professionals

    Report:B2B Marketers Can Govern L2RM With The Funnel But Must Design To The Customer Life Cycle

    The lead funnel (along with funnel derivatives such as the waterfall) gets well-deserved celebrity for giving business-to-business (B2B) marketing pros a metaphor to communicate the relevance of...

    • For eBusiness & Channel Strategy Professionals

      Report:How To Organize For Digital Financial Innovation

      Find The Right Organizational Structure To Spark Innovation In Digital Financial Services

      Digital disruption is hitting retail financial services as ambitious financial upstarts flood the market, aiming to delight your customers with superior digital experiences. Leading firms are...

      • For eBusiness & Channel Strategy Professionals

        Report:US Mobile Payments Are Growing Slowly But Show Huge Revenue Potential

        ForecastView Document

        Forrester recently released its mobile payments forecast for the US, predicting the growth of in-person, remote, and peer-to-peer (P2P) mobile payments. We've been waiting for mobile payments to...

        • Downloads: 1
      • For eBusiness & Channel Strategy Professionals

        Report:Identifying Partners To Help Streamline Global Expansion

        Tools And Technology: The eCommerce Globalization Playbook

        You've gotten the mandate to take your eCommerce brand global: What next? Once you've taken the time to map out a comprehensive international strategy, you're ready to determine which tools and...

        • Downloads: 436
      • For CMO Professionals

        Report:From Priming The Pipeline To Engaging Buyers: The B2B CMO's New Role In Sales Enablement

        Advances in automation increase visibility and accountability surrounding lead-to-revenue processes. Despite this, tensions between marketing and sales persist concerning the quality of support that...

        • Downloads: 51
      • For Customer Insights Professionals

        Report:B2B Marketers Must Step Up To Message Management

        A Strategic Messaging Architecture Helps Marketing And Sales Stimulate, Sustain, And Scale Consistent Communication

        Savvy business-to-business (B2B) marketing leaders know that contextual, relevant content helps their company connect with customers through all the stages of the customer life cycle. But...

        • Downloads: 25
      • For eBusiness & Channel Strategy Professionals

        Report:Segmenting US Investors, 2015

        Forrester's Segmentation Combines Self-Directedness And Investable Assets

        The new power of consumers means that a focus on the customer now matters more than any other strategic imperative. Customer segmentation allows firms to systematically understand and serve their...

        • Downloads: 50
      • For eBusiness & Channel Strategy Professionals

        Report:Thrive By Adopting Proven B2C Principles

        Road Map: The B2B eCommerce Playbook

        Science fiction writer William Gibson once said, "The future has already arrived; it's just not evenly distributed yet." Such is the case with B2B eCommerce. Whereas some B2B enterprises have been...

        • Downloads: 1239
      • For eBusiness & Channel Strategy Professionals

        Report:The State Of Retailing Online 2015: Key Metrics, Initiatives, And Mobile Benchmarks

        Forrester partners with, a division of the National Retail Federation, to survey retailers annually about their eCommerce businesses and key initiatives for the coming year. This latest...

        • Downloads: 109
      • For eBusiness & Channel Strategy Professionals

        Report:Apply Best Practices To Mobile Business Initiatives

        Processes: The Mobile eBusiness Playbook

        This brief, part of the mobile eBusiness playbook, highlights key processes that constitute best practices for eBusiness and channel strategy professionals whose responsibilities include the use of...

        • Downloads: 127
      • For Customer Insights Professionals

        Report:Exploring The Drivers, Attitudes, And Behaviors Behind The 2014 US Holiday Shopping Season

        A Technographics 360 Report: Using Online Community And Social Listening Data

        The holiday season continues to be lucrative for all retailers, and early planning will help them get ahead of the competition. With the 2014 US holiday season now behind us, we can see that...

        • Downloads: 17
      • For eBusiness & Channel Strategy Professionals

        Report:How US Online Consumers Research And Buy Credit Cards

        Online Capabilities Are Crucial To The Purchase Journey

        Credit cards remain the top selling financial product in the US, even though sales are significantly lower than before the financial crisis. Prospects shopping for a new credit card have clear goals...

        • Downloads: 65
      • For eBusiness & Channel Strategy Professionals

        Report:Brief: Hybris Moves Beyond Its Commerce Foundations

        New Marketing And PaaS Announcements Seek To Position Hybris As The Customer Engagement Tier Of SAP

        On February 10 at hybris' annual Customer and Partner Summits in Munich, the firm announced a new suite of marketing capabilities: SAP hybris Marketing solution, a new platform-as-a-service offering...

        • Downloads: 70
      • For Application Development & Delivery Professionals

        Report:Brief: Hybris Pivots To Digital Experience Delivery Platform Strategy

        New Marketing And PaaS Announcements Seek To Position Hybris As The Front-Office Suite Of SAP

        On February 10th, hybris announced major changes to its portfolio. Hybris unveiled a new suite of packaged marketing capabilities, "SAP hybris Marketing solution," to complement the existing commerce...

        • Downloads: 53
      • For eBusiness & Channel Strategy Professionals

        Report:Win Your Offline Mobile Moments

        Use Mobile To Break Down Channel Barriers On-Premises

        Your customer is experiencing a mobile mind shift. She expects to get anything she wants, immediately and in context. Whether she's in your store making a product decision or navigating an airport,...

        • Downloads: 86
      • For eBusiness & Channel Strategy Professionals

        Report:How US Online Consumers Research And Buy Mortgages

        Homebuyers And Refinancers Have Complex Purchase Journeys

        The mortgage purchase journey is complex, with customers using a mix of digital and human touchpoints to research and then buy mortgages. The journey differs depending on whether the customer is...

        • Downloads: 96
      • For eBusiness & Channel Strategy Professionals

        Report:Best Practices In Mortgage Sales

        Weave Human And Digital Touchpoints Together To Improve The Experience And Drive Conversion

        The first in our financial product sales series, this report looks at how eBusiness executives can drive mortgage sales and improve the customer experience for both homebuyers and refinancers....

        • Downloads: 79
      • For eBusiness & Channel Strategy Professionals

        Report:Capture The Global eCommerce Opportunity

        Landscape: The eCommerce Globalization Playbook

        Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

        • Downloads: 1887
      • For Application Development & Delivery Professionals

        Report:TechRadar™: Logistics Applications, Q1 2015

        Logistics Applications Deliver Merchandise Availability And Lead-Time Transparency For Compelling Customer Experience

        In the age of the customer, merchandise availability and lead time are critical differentiating elements of the customer experience. Existing and new technologies provide both the threat and...

        • Downloads: 59
      • For Customer Experience Professionals

        Report:The Unified Digital Customer Experience Imperative In India

        Complex Customer Engagement Mandates Unifying Digital Experiences

        India boasts a growing digitally active population. Booming device usage means that digital users are increasingly adopting a multiscreen approach, often leveraging multiple devices to accomplish a...

        • Downloads: 51
      • For eBusiness & Channel Strategy Professionals

        Report:Europeans Are Ready For Usage-Based Car Insurance

        Digital Executives Must Drive Adoption With Marketing And Education

        Telematics looks set to transform car insurance as smart wireless devices, smartphones, and smart cars converge to create what should be a smart insurance choice for safe drivers and their insurers:...

        • Downloads: 42
      • For Application Development & Delivery Professionals

        Report:Moment-Of-Truth Best Practices In Retail And CPG

        Application development and delivery (AD&D) professionals have heard how mobile moments transform customer experience and how micro moments — critical windows of opportunity — are the...

        • Downloads: 79
      • For eBusiness & Channel Strategy Professionals

        Report:Mobile Commerce Emerges Slowly In Latin America

        ForecastView Document

        In the next five years, the online retail markets in Mexico, Brazil, and Argentina will enjoy steady, high growth. Indeed, of the 27 global markets that Forrester covers, only China and India are set...

        • Downloads: 5
      • For eBusiness & Channel Strategy Professionals

        Report:Avoid The Rush And Deal With The Realities Of Same-Day Delivery

        Large Retailers Tout Same-Day Delivery As The Next Standard For Shipping, But Challenges Raise Doubts About Long-Term Viability

        Same-day delivery is often touted in the media as the next standard for fulfilling online orders, but many retailers struggle to see the viability of offering this service as a long-term business...

        • Downloads: 89
      • For eBusiness & Channel Strategy Professionals

        Report:Mobile Technologies That Drive Sales

        Tools And Technology: The Mobile eBusiness Playbook

        New mobile features, capabilities, and devices are cropping up seemingly by the day. This fast-paced change is dramatically affecting how eBusiness professionals interact with their teams and...

        • Downloads: 1760