eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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368 results in Reports

  • eCommerce
  • Past 18 months
  • For eBusiness & Channel Strategy Professionals

    Report:10 FAQs About eCommerce Shipping

    Shipping is a costly expense that weighs down online merchants because consumers expect to pay little to nothing for delivery. This document answers questions that merchants often have about when...

    • Downloads: 10
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (EU-7)

    ForecastView Spreadsheet

    This update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and the UK) provides smartphone and tablet online sales by country and category for...

    • For Application Development & Delivery Professionals

      Report:Brief: Four Strategies To Bridge The eCommerce Enterprise Application Gap

      Practical Steps To Prepare Your Enterprise Backbone For Digital Business

      In the past few years, firms have spent heavily on customer experience, but in many cases have failed to adapt their core systems to new trading conditions. Their legacy supply chain and inventory...

      • Downloads: 28
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Data Web-Influenced Retail Sales Forecast, 2015 To 2020 (Asia Pacific)

      ForecastView Spreadsheet

      As a significant share of the population goes online, the web increasingly influences retail sales. This forecast analyzes the web’s influence on retail sales to understand the total impact of...

      • For eBusiness & Channel Strategy Professionals

        Report:Forrester Data Online Retail Forecast, 2016 To 2021 (US)

        ForecastView Spreadsheet

        US eCommerce accelerated over the past year, leading to a rise in the online retail penetration rate in 2016. Online retailing continues to illustrate its resilience and strong growth year over year....

        • For eBusiness & Channel Strategy Professionals

          Report:The Forrester Wave™: Omnichannel Order Management, Q3 2016

          The Nine OMS Providers That Matter Most For Omnichannel Retail And How They Stack Up

          In Forrester's 40-criteria evaluation of omnichannel order management (OMS) vendors, we identified the nine most significant software providers in the category — Aptos, IBM, Jagged Peak, Kibo,...

          • Downloads: 145
        • For eBusiness & Channel Strategy Professionals

          Report:Building The Business Case For Omnichannel In Retail

          Business Case: The Omnichannel Commerce Playbook

          To meet customer demand for new fulfillment options, eBusiness leaders are prioritizing omnichannel fulfillment projects. To lead these expensive, high-visibility initiatives, they must build...

          • Downloads: 727
        • For eBusiness & Channel Strategy Professionals

          Report:Brief: Turn PSD2 From A Burden Into A Catalyst

          The Business Implications Of The European Payment Services Directive 2

          The European Union's Payment Services Directive 2 (PSD2) heralds a new era of openness for European banks but also brings with it the threat of far greater competition. This brief considers the state...

          • Downloads: 52
        • For Application Development & Delivery Professionals

          Report:Vendor Landscape: Islamic Banking Platforms

          Use Off-The-Shelf Islamic Banking Platforms To Increase Your Bank's Competitiveness

          Islamic banks are a significant and growing part of the banking landscape, with many unique or specific requirements that affect technology considerations. Just like conventional banks, however, they...

          • Downloads: 35
        • For eBusiness & Channel Strategy Professionals

          Report:Augmented Reality: Emerging Tools To Explore

          Augmented Reality (AR) Offers Simple Utility Today, But The Best Experiences Are Yet To Come

          Mobile AR is a tool that digital business professionals are beginning to use to engage consumers, but the best AR experiences are yet to come. Today, AR can simplify how consumers discover and...

          • Downloads: 982
        • For eBusiness & Channel Strategy Professionals

          Report:Quick Take: Pinterest Fine-Tunes Buyable Pins To Drive Real Sales

          With 100 million monthly unique users, Pinterest is one of the world's largest image discovery sites. Tuning into the needs of both shoppers and merchants, this week, Pinterest announced much-needed...

          • Downloads: 73
        • For eBusiness & Channel Strategy Professionals

          Report:Vendor Landscape: Untangle Payment Acceptance For The Age Of The Customer

          Extract More Than Price Reductions From Your Payment Vendors

          For eBusiness professionals, accepting electronic payments is highly complex. It includes transmitting sensitive financial information, managing a diverse array of payment methods and tender types,...

          • Downloads: 121
        • For Application Development & Delivery Professionals

          Report:Plan Now For Customer Service In 2021

          Explore Five Technologies To Transform Customer Care Over The Next Five Years

          Customer service technology buyers typically plan for the next one to two years. But to truly become customer-obsessed, companies need to understand what new technologies and customer service...

          • Downloads: 331
        • For eBusiness & Channel Strategy Professionals

          Report:2016 Australian Mobile Banking Functionality Benchmark

          Westpac Maintains The Top Spot In Our Review Of Australian Banks' Mobile Services

          We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of four large retail banks in Australia on 40 criteria. While all four make it easy for...

          • Downloads: 126
        • For eBusiness & Channel Strategy Professionals

          Report:Choose The Right Metrics For Commerce Apps

          Performance Management: The Mobile eBusiness Playbook

          Metrics are key to enabling smart business decisions. Too many digital business professionals want to benchmark their performance versus their competition rather than devise a scorecard that aligns...

          • Downloads: 86
        • For Customer Experience Professionals

          Report:Case Study: Etsy Invests In Customer Understanding To Steer Growth

          Customer understanding is the bedrock of great customer experience (CX). However, many firms struggle to build customer research programs that produce the aligned and actionable insights to drive...

          • Downloads: 82
        • For eBusiness & Channel Strategy Professionals

          Report:Examining The Mobile Pathways Of US Shopping Websites

          A Forrester Data Snapshot

          Smartphone owners often navigate from one mobile destination to the next in a single session. Mobile pathways analysis explores the popular destinations customers visit right before and after your...

          • Downloads: 9
        • For eBusiness & Channel Strategy Professionals

          Report:Brief: Mortgage Comparison Sites Are Here To Stay, Despite Google's Exit

          While the mortgage purchase journey is complex, with consumers using a mix of digital and human touchpoints to research and then buy mortgages, online research plays a crucial role for many. We...

          • Downloads: 121
        • For eBusiness & Channel Strategy Professionals

          Report:Trends 2016: European Digital Insurance

          Digital Technology Brings New Opportunities To Insurance

          European insurers have seen rebounding revenues, but plenty of disruptions threaten profitability. In addition to a host of macroeconomic concerns, hyperadoption — the rapid and simultaneous uptake...

          • Downloads: 231
        • For eBusiness & Channel Strategy Professionals

          Report:Executive Q&A: Breaking Down Blockchain In Six Questions

          A Primer For eBusiness And Channel Strategy Professionals

          Many observers are heralding blockchain as an emerging economic force similar to the internet in the 1990s. Billions of dollars are flowing into blockchain startups, and eBusiness pros are...

          • Downloads: 275
        • For CMO Professionals

          Report:The Coming Wave Of Virtual Reality

          The Estimate Of Demand For Virtual Reality Headsets By US Consumers And Businesses, 2016 To 2020

          Interest in virtual reality (VR) has reached a fever pitch in 2016, and marketers across industries are experimenting with VR to engage with customers. This VR market is for real: Forrester estimates...

          • Downloads: 307
        • For eBusiness & Channel Strategy Professionals

          Report:2016 Canadian Mobile Banking Functionality Benchmark

          CIBC And Scotiabank Lead, While All Canadian Banks Have Improved Functionality

          We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of five retail banks in Canada using 40 criteria. While all of the Canadian banks deliver...

          • Downloads: 122
        • For eBusiness & Channel Strategy Professionals

          Report:Mobile Messaging: Catalyst And Core Channel For Commerce

          eBusiness Pros Must Master The Art Of Micro Moments To Engage Customers Effectively

          Mobile messaging is an old technology, but the old dog is learning new tricks. The combination of mobile apps and smartphones seemed destined to make simple text messages obsolete, but messaging...

          • Downloads: 181
        • For Application Development & Delivery Professionals

          Report:Vendor Landscape: Digital Experience Platforms

          Three Classes Of Vendors Tackle The Multichannel Experience Mandate

          Application development and delivery (AD&D) professionals need an array of software to create and manage the digital experience (DX). They must evaluate, implement, integrate, and build front-end...

          • Downloads: 2041
        • For eBusiness & Channel Strategy Professionals

          Report:Brief: Don't Make Your Customers Call You For Service

          Invest In Self-Service And Low-Friction Channels To Gain Customer Loyalty

          Customers increasingly use web and mobile as a first point of contact for customer service. Across all generations, they also increasingly rely on digital channels like chat. Customers expect...

          • Downloads: 277