eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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Market Imperatives




435 results in Reports

  • eCommerce
  • Past 18 months
  • For CIO Professionals

    Report:How To Build A Digital Business In India

    Indian Firms Must Develop The Vision, Skills, Processes, And Technologies Needed For Transformation

    The proliferation of social, mobile, and cloud applications is having a profound impact on consumer expectations. In India, the availability of affordable smartphones and wireless Internet is...

    • For eBusiness & Channel Strategy Professionals

      Report:Alibaba And Tencent Are Disrupting The Offline Payment Market In China

      Alipay Wallet And WeChat Payment Create Clear Value And New Opportunities For Organizations

      Alibaba's Alipay Wallet and Tencent's WeChat Payment, the two leading mobile payment services in China, entered the offline payment market in late 2013 and early 2014, respectively. Given their...

      • Downloads: 2
    • For CIO Professionals

      Report:Use The Power Of B2B Digital Ecosystems

      CIOs Will Be Orchestrators Of Digital Ecosystems To Boost Innovation, Production, And Go-To-Market Capabilities

      Business-to-business (B2B) digital ecosystems drive a fundamental shift in the way companies cooperate and compete with one another. Through the continuous exchange of information and the...

      • Downloads: 6
    • For eBusiness & Channel Strategy Professionals

      Report:The Business Case For mPOS Is Associate Enablement

      Mobile Point Of Service Is Marked By Rising Interest But Misunderstood ROI

      Mobile point of service (mPOS) has seen a rapid increase in interest from eBusiness and retail leaders over the past few years; however, the return on investment (ROI) has been elusive. Deployment...

      • Downloads: 8
    • For Infrastructure & Operations Professionals

      Report:Brief: Service Marketplaces Create A Hub For Your Hybrid Ecosystem

      Emerging Data Center Marketplaces Empower The Customer And Threaten Traditional Sales Channels

      When it comes time to provision new data center capacity, most infrastructure and operations (I&O) pros today consider a multitude of scenarios — such as expanding existing facilities, renting...

      • Downloads: 15
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research eCommerce Forecast, 2014 To 2019 (US)

      Online Retail Tops $300 Billion In 2015

      Forrester expects online retail sales in the US to reach $334 billion in 2015, approximately 10% of all sales in the US. eCommerce will experience a strong compound annual growth rate (CAGR) of 10%...

      • Downloads: 79
    • For eBusiness & Channel Strategy Professionals

      Report:Disrupting Finance: P2P Currency Exchange

      Startups Offer A Cheaper Way To Transfer Money Abroad

      Person-to-person (P2P) currency exchange platforms like CurrencyFair, TransferWise, and match customers with one another to facilitate currency exchanges. These startups offer better...

      • Downloads: 67
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2015: North American Digital Banking

      eBusiness Execs Must Help Their Firms Uncover The Digital Opportunity

      Better economic conditions and an easing of the regulatory onslaught faced in the past few years means that US and Canadian banks are once again prioritizing top-line growth in 2015. Less focus on...

      • Downloads: 151
    • For eBusiness & Channel Strategy Professionals

      Report:Four Best Practices From National Health Insurance E-Brokers

      Online Aggregators Offer Superior Online Experiences To Health Plans, From Discovery To The Shopping Cart

      Online aggregators Expedia and Orbitz disrupted the travel industry by offering one-stop shopping convenience, but three national e-brokers, eHealth, GetInsured, and GoHealth, have been quietly doing...

      • Downloads: 62
    • For eBusiness & Channel Strategy Professionals

      Report:Death Of A (B2B) Salesman

      One Million US B2B Salespeople Will Lose Their Jobs To Self-Service eCommerce By 2020

      Forrester forecasts that 1 million US B2B salespeople will lose their jobs to self-service eCommerce by the year 2020. While B2B buyers overwhelmingly prefer to research, and increasingly buy,...

      • Downloads: 205
    • For B2C Marketing Professionals

      Report:How To Reach US Investors

      What Different Investor Segments Really Want

      This report, originally written for eBusiness and channel strategy professionals, includes content relevant to your role. Here's why: Forrester's investor segmentation and media consumption data can...

      • Downloads: 46
    • For B2C Marketing Professionals

      Report:Why US Investors Behave The Way They Do

      Segmenting US Investors, 2015

      This report, originally written for eBusiness and channel strategy professionals, includes content relevant to your role. Here's why: US investors comprise half of all online US adults — a vast...

      • Downloads: 40
    • For eBusiness & Channel Strategy Professionals

      Report:How Ready Is Your Commerce Platform For Responsive Web?

      An Analysis Of The Leading Commerce Suite Vendors' Responsive Web Maturity

      Delivering optimized commerce experiences across an increasingly diverse landscape of mobile, tablet, and desktop browsers is now an imperative for eBusiness teams. Responsive web design (RWD) has...

      • Downloads: 108
    • For eBusiness & Channel Strategy Professionals

      Report:The Future Of Shopping

      Only Six Sectors Will Thrive; Others Will Struggle Or Die

      The retail industry is more complex than ever. Every year, startups release new technologies that promise to help consumers shop more easily or aim to help retailers improve their businesses. At the...

      • Downloads: 416
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Web-Influenced Retail Sales Forecast, 2014 To 2019 (India)

      ForecastView Spreadsheet

      The forecast analyzes the influence of the Web on retail sales to understand the total web impact (online sales plus web influence on offline sales) on retail sales and the need for omnichannel...

      • Downloads: 4
    • For B2C Marketing Professionals

      Report:UK's Multichannel Consumers Demand Customer Life-Cycle Marketing

      Discover The Touchpoints UK Consumers Turn To For Discovery, Exploration, Purchase, Inquiries, And Engagement

      Consumers have come to rely on a plethora of channels, devices and touchpoints to guide them through their purchase decisions. This path to purchase has broken free from the linear conception of the...

      • Downloads: 64
    • For eBusiness & Channel Strategy Professionals

      Report:Drive Incremental Sales With Endless Aisle Capabilities

      Today's Tools Deliver Top-Line Growth For Retailers

      The retail industry has been tackling omnichannel fulfillment for a few years, with most of the focus going toward store fulfillment of online orders and click-and-collect. These capabilities rose to...

      • Downloads: 89
    • For eBusiness & Channel Strategy Professionals

      Report:US B2B eCommerce Forecast: 2015 To 2020

      B2B eCommerce Will Top $1 Trillion By 2020 In The US

      Forrester estimates that B2B eCommerce will top $1.1 trillion and account for 12.1% of all B2B sales in the US by 2020. At the end of 2015, Forrester expects eCommerce to reach $780 billion and...

      • Downloads: 172
    • For eBusiness & Channel Strategy Professionals

      Report:What Banks Can Learn From Retailers' Websites

      Eight Marketing And Sales Tactics That Digital Banking Teams Should Borrow From Their Retail Peers

      Over the past decade, eBusiness and channel strategy teams at many large banks have done yeoman's work in upgrading and improving their public websites. They've made great strides in areas like...

      • Downloads: 148
    • For eBusiness & Channel Strategy Professionals

      Report:Use WeChat To Facilitate Cross-Channel Sales And Customer Engagement

      WeChat Is More Than Just A Social Messaging Platform

      WeChat is the world's largest instant messaging (IM) application, with 468 million monthly active users in 200 countries. As such, it's one of the most important international mobile messaging...

      • Downloads: 82
    • For Application Development & Delivery Professionals

      Report:B2B Order Management Bridges The Gap Between B2B eCommerce And ERP

      Create A B2B Order Management Strategy That Prioritizes Speed And Agility Over Economies Of Standardization

      Many eCommerce projects fail due to problems integrating front-office applications with back-office order tracking and execution. This "integration gap" is a particular challenge in B2B scenarios...

      • Downloads: 101
    • For eBusiness & Channel Strategy Professionals

      Report:Lessons In Leading A Digital Business Transformation

      Insights From The Front Lines At 3M, Bank Of America, And Walgreens

      The forces of digital disruption have reached critical mass, threatening every incumbent firm in every industry. Attendees at our Forum For eBusiness & Channel Strategy Professionals heard from...

      • Downloads: 302
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Audit Your Digital Transformation Efforts To Ensure Successful Delivery

      Introducing Forrester's Digital Business Transformation Program Assessment Tool

      Digital transformation is a complex and potentially expensive undertaking. How do you know if your team is set up for success? Do you have the right senior sponsorship and cross-functional governance...

      • Downloads: 113
    • For eBusiness & Channel Strategy Professionals

      Report:Disrupting Finance: Mobile Payment Systems

      Mobile Payment Systems Are Still Struggling To Spark Adoption

      The mobile mind shift — the expectation by consumers that they can get what they want in their immediate context and moment of need — has inspired a generation of disrupters that use...

      • Downloads: 239
    • For eBusiness & Channel Strategy Professionals

      Report:Quick Take: Schwab's Intelligent Portfolios Will Squeeze Other Investment Managers

      Top Custodian Unveils Aggressively Priced Robo-Advice Platform For Independent Advisors

      Two weeks after launching its direct-to-consumer digital investment manager, Charles Schwab has unveiled a version for independent Registered Investment Advisors (RIAs) and their clients. Like its...

      • Downloads: 87