eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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1003 results in Reports

  • B2C eCommerce
  • For eBusiness & Channel Strategy Professionals

    Report:Retail eCommerce In Canada 2015

    A Look At Canadian Online Retailers' Key Metrics, Initiatives, And Marketing Tactics

    Forrester partnered with Retail Council Of Canada to conduct a survey of Canadian retailers regarding their eCommerce businesses and key initiatives for the year. The survey incorporated insights...

    • Downloads: 15
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Turn Pain Into Profits Through Omnichannel Returns

    Omnichannel returns, which allow customers to return online orders to a physical store, are a standard offering for most leading multichannel retailers. But even with this customer-centric capability...

    • Downloads: 48
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Western European Online Cross-Border Retail Sales Forecast, 2013 To 2018

    European Online Cross-Border Sales Will Reach €40 Billion By 2018

    Cross-border online sales are on the rise in Europe, with Forrester forecasting that they will grow by a compound annual growth rate (CAGR) of 11% over the next five years. Cross-border sales...

    • Downloads: 40
  • For eBusiness & Channel Strategy Professionals

    Report:2015 European Mobile Banking Functionality Benchmark

    CaixaBank Tops Our Review Of European Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking offerings of 13 banks across Europe using 41 criteria. While all of the European banks deliver the...

    • Downloads: 126
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Five Killer Competencies Every Digital Team Needs To Build

    Develop New Ways Of Working To Enhance Digital Business Maturity

    A combination of factors is challenging the make-up of your digital team. Digital is no longer tactical; it's a core part of business strategy. And as such, it's a boardroom topic. Digital skills now...

    • Downloads: 133
  • For Customer Experience Professionals

    Report:The Best And Worst Of Australian Retail Website Experiences, 2015

    Forrester has been evaluating website user experiences since 1999, completing more than 1,500 site reviews to date. This year, for the first time, we turned our attention to Australian websites...

    • Downloads: 74
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Australian Mobile Banking Functionality Benchmark

    Westpac Tops Our Review Of Australian Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of the four largest retail banks in Australia on more than 40 criteria. The Aussie banks have...

    • Downloads: 83
  • For eBusiness & Channel Strategy Professionals

    Report:Making The Case To Go Global

    Business Case: The eCommerce Globalization Playbook

    If you're contemplating how to take your organization global, you're not alone. A growing number of eCommerce leaders are looking to extend their businesses into new markets — and struggling to...

    • Downloads: 64
  • For Customer Insights Professionals

    Report:Mobile's Role In The Path To Purchase Across Product Categories And Age Groups

    A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

    Smartphones and tablets have changed the way some consumers buy. They embark on the path to purchase — they discover, explore, buy, use, ask, and engage — using a multitude of...

    • Downloads: 50
  • For eBusiness & Channel Strategy Professionals

    Report:The Kids Are Overrated: Don't Worry About The Millennials

    Why eBusiness Pros Risk Missing A Bigger Prize

    It is human nature to be fascinated by youth. History has the exploits of Ponce de Leon and his search for the fountain of youth dating back to the 16th century. Even today, retailers are obsessed...

    • Downloads: 358
  • For eBusiness & Channel Strategy Professionals

    Report:Ten Must-Have Features For The Public Sites Of Investment Firms

    Best Practices From The Public Websites Of Leading US Wealth And Asset Management Firms

    The Web is now the most popular channel for US consumers researching investment products: More buyers of products like individual retirement accounts (IRAs), mutual funds, and exchange-traded funds...

    • Downloads: 558
  • For Customer Insights Professionals

    Report:The Value Of Company Values

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Today, consumers have more information and connections in the palm of their hand — and they have more brand options to choose from in an increasingly crowded marketplace. In this new...

    • Downloads: 22
  • For Customer Insights Professionals

    Report:Mobile And The Travel Experience

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

    Traveling is synonymous with being mobile — and we mean that in every sense of the term. Smartphones and tablets have disrupted the travel life cycle to the point where consumers reach for...

    • Downloads: 23
  • For eBusiness & Channel Strategy Professionals

    Report:The Web Will Influence 45% Of EU-7 Offline Sales By 2020

    ForecastView Document

    This report provides context for and insight into Forrester's Web-Influenced Retail Sales Forecast, 2015 To 2020 (EU-7). Although 91% of retail sales in the EU-7 were offline in 2014, an online...

    • Downloads: 10
  • For Application Development & Delivery Professionals

    Report:Brief: How Financial Services Firms Use Video To Transform Customer Experiences

    Online Video And Chat Prove Increasingly Important

    In the age of the customer, trust and transparency are critical for banks, investment management firms, and insurance providers. With the growth of online and mobile banking, online video and video...

    • Downloads: 157
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Seize A Window Of Opportunity In Patent Reform Now

    Don't Let Patent Trolls Hamper Your Digital Retailing Innovation Efforts

    Virtually all eBusiness and channel strategy professionals face a significantly increased volume of patent litigation due to the issuance of many more loose patents since the 1990s and from the...

    • Downloads: 21
  • For eBusiness & Channel Strategy Professionals

    Report:How French Banking Customers Use Different Channels, 2015

    Weave Digital And Human Touchpoints Together To Build A New Generation Of Digital Banking

    Banking channel use is changing in France as customers increasingly use digital touchpoints like online and mobile banking to manage their financial lives. Digital touchpoints are gradually replacing...

    • Downloads: 118
  • For eBusiness & Channel Strategy Professionals

    Report:Why Consumers And Retailers Alike Are Embracing Reserve-And-Collect

    Store pickup is a tried-and-true form of fulfillment for omnichannel retailers but not all store pickup programs were created equal. In fact, today there are fundamental differences in programs...

    • Downloads: 141
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2015: Australian And New Zealand Digital Banking

    Digital Technologies Will Be Crucial To Driving Growth And Innovation

    The strong focus on growing revenue, combined with digital disruption, tougher competition, a shake-up in payments, and increasing consumer expectations, means that digital banking teams in Australia...

    • Downloads: 163
  • For eBusiness & Channel Strategy Professionals

    Report:Is The Web A Threat Or An Opportunity For Organized Retail In India?

    ForecastView Document

    This report provides insights into Forrester's Web-Influenced Retail Sales Forecast, 2014 To 2019 (India). We define web-influenced retail sales as offline retail sales that are influenced by online...

    • Downloads: 1
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: The State Of India's Online Retail Market In 2015

    Mobile And Marketplaces Are Key Growth Drivers

    The Indian online retail market is at an early stage, yet it is attracting investment and Forrester expects it to grow at a rapid pace through 2019. We anticipate that India's online retail spending...

    • Downloads: 76
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research eCommerce Forecast, 2014 To 2019 (US)

    Online Retail Tops $300 Billion In 2015

    Forrester expects online retail sales in the US to reach $334 billion in 2015, approximately 10% of all sales in the US. eCommerce will experience a strong compound annual growth rate (CAGR) of 10%...

    • Downloads: 404
  • For eBusiness & Channel Strategy Professionals

    Report:The Future Of Shopping

    Only Six Sectors Will Thrive; Others Will Struggle Or Die

    The retail industry is more complex than ever. Every year, startups release new technologies that promise to help consumers shop more easily or aim to help retailers improve their businesses. At the...

    • Downloads: 798
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Web-Influenced Retail Sales Forecast, 2014 To 2019 (India)

    ForecastView Spreadsheet

    The forecast analyzes the influence of the Web on retail sales to understand the total web impact (online sales plus web influence on offline sales) on retail sales and the need for omnichannel...

    • Downloads: 7
  • For B2C Marketing Professionals

    Report:UK's Multichannel Consumers Demand Customer Life-Cycle Marketing

    Discover The Touchpoints UK Consumers Turn To For Discovery, Exploration, Purchase, Inquiries, And Engagement

    Consumers have come to rely on a plethora of channels, devices and touchpoints to guide them through their purchase decisions. This path to purchase has broken free from the linear conception of the...

    • Downloads: 106