eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

Refine your results





7 results in Reports

  • B2C eCommerce
  • Consumer Electronics
  • CMO
  • For CMO Professionals

    Report:Match Word-Of-Mouth Marketing To How European Consumers Share Opinions

    Most European consumers discuss interests and brands with friends and family and in an offline context. Only then do they open the conversation to both a larger group of contacts and online channels....

    • Downloads: 470
  • For CMO Professionals

    Report:Brand Matters To Socially Connected Consumers

    Brand Content Trumps Peers In Influence

    Should brands develop social media content? And if so, when and for whom? Forrester's Consumer Technographics® research shows that loyal, socially connected consumers value content created by...

    • Downloads: 928
  • For CMO Professionals

    Report:Social Loyalty

    How To Find, Create, And Nurture Brand Advocates

    Marketers need engagement to create long-lasting brand relationships, but how should they try to create these — and with whom? Traditionally, loyalty programs have provided transactional...

    • Downloads: 1741
  • For CMO Professionals

    Report:The End Of The Music Industry As We Know It

    The State Of The Digital Audio Market 2008

    The close of 2007 marked the end of a decade of decline for the music industry. Digital audio — first illegal and now legal — has permanently changed how people find, buy, and listen to...

    • Downloads: 1554
  • For CMO Professionals

    Report:Amazon's Kindle Won't Ignite The E-Book Market

    Why The Retailer Should Make And Market It Anyway

    Just in time for the holidays, announced its first consumer electronics device, the Kindle, a wireless e-book reader jam-packed with innovation. We love the device but hate to break it to...

    • Downloads: 587
  • For CMO Professionals

    Report:Case Study: Del Monte Listens With Customer-Centric Technology

    An obvious, but often overlooked, tenet of customer centricity is listening to customers. Del Monte leverages technology to listen to a wider range of customers and uses customer input to influence...

    • Downloads: 331
  • For CMO Professionals

    Report:Marketing Beauty With The Internet Beast

    Beauty And Fashion Connect With Women Online

    Beauty, cosmetics, and fashion brands should align online brand activities with those of female consumers. Beauty buyers are actively using the Internet to evaluate products, make purchase decisions,...

    • Downloads: 652