eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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23 results in Reports

  • Consumer Mobility
  • J. P. Gownder
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Apple's iPad Pro Is Not A Laptop Killer

    While iOS-Centric Companies Will Embrace The iPad Pro, The App Gap Means It Can't Replace PCs For Most Workers

    On September 9, 2015, Apple announced the upcoming release of iPad Pro, a large form-factor version of its iPad line. When dressed with its optional external keyboard and stylus, the device resembles...

    • Downloads: 83
  • For CMO Professionals

    Report:Five Urgent Truths About The Future Of Wearables That Every Leader Should Know

    Wearables Are Poised To Change The Marketing Landscape — Is Your Company Ready?

    Organizers of the influential LeWeb Paris 2014 conference asked Forrester to curate and present a theme on wearable computing. To that end, we conducted original research about the opportunities that...

    • Downloads: 542
  • For Infrastructure & Operations Professionals

    Report:Ten Ways Technology Will Drive Workforce Success In 2015

    Infrastructure and operations (I&O) leaders responsible for workforce technology play a critical role in their company's success in the age of the customer, where your company's employees need your...

    • Downloads: 279
  • For CMO Professionals

    Report:Quick Take: Microsoft's Health Service Uses A Fitness Device To Build An Ecosystem

    Specific Marketers Should Develop Content, Apps, Or Experiences For The Microsoft Band

    Microsoft just announced Microsoft Band, a new wearable device backed by a health and wellness service platform that chief marketing officers (CMOs) should keep on their radar. Initially targeting...

    • Downloads: 135
  • For Infrastructure & Operations Professionals

    Report:Wearables Drive Innovation By Addressing Fundamental Human Needs

    Take An Expansive View Of Wearables To Equip Workers — And Customers — With Wearable Devices

    The wearables market suffers from a hype bubble: The ratio of released products to product sales is currently very high. But wearables are for real. Forrester surveyed 4,566 US online consumers and...

    • Downloads: 393
  • For Infrastructure & Operations Professionals

    Report:Brief: Privacy Concerns Will Shape, Not Stop, Google Glass Adoption

    How You Can Experiment With Glass Today Despite Privacy Concerns

    Infrastructure and operations (I&O) leaders are already looking at how Google Glass can play a supporting role in their enterprise mobility strategies. Today's pilots cross the spectrum of use cases:...

    • Downloads: 76
  • For CMO Professionals

    Report:Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

    With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble

    Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with...

    • Downloads: 372
  • For Infrastructure & Operations Professionals

    Report:Brief: How I&O Leaders Should Prepare For Apple's Leap Into The Wearables Market

    Apple's iWatch Will Become A Critical Tool For Workforce Enablement And Customer Interactions

    Wearables offer enterprises powerful tools for empowering workers and engaging customers. As company-owned devices, devices like Google Glass are already helping employees such as surgeons perform...

    • Downloads: 131
  • For CMO Professionals

    Report:Brief: Prepare Now For Apple's Giant Leap Into Wearables

    Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch

    The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...

    • Downloads: 288
  • For Infrastructure & Operations Professionals

    Report:Five Ways To Navigate Privacy Issues In Wearable Computing

    Consider Privacy Up Front When Developing A Wearables Strategy

    Wearables are gaining popularity in both the consumer and enterprise worlds as they open up new technology-enhanced experiences — but with this ascension comes privacy concerns. For example,...

    • Downloads: 165
  • For Infrastructure & Operations Professionals

    Report:Infrastructure Will Drive The Retail Store Experiences Of The Future

    In-Store Technology Is Too Critical For I&O To Be Left Out

    To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags...

    • Downloads: 701
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Google's Smart Contact Lens Project

    Technological And Social Forces Will Drive A Long Tail Of Wearable Devices

    Google released information about its latest wearable computing project — smart contact lenses. While the offering might sound like science fiction, the technology is real, and it could have...

    • Downloads: 190
  • For Infrastructure & Operations Professionals

    Report:Global Business And Consumer Tablet Forecast Update, 2013 To 2017

    Tablets Streak Beyond Mass Market Status To Become Must-Have Devices In Developed Nations

    Apple — the vendor that created the modern tablet market — has sold more than 140 million iPads since the device's launch in April 2010. Since then, the tablet market has grown into a...

    • Downloads: 664
  • For Infrastructure & Operations Professionals

    Report:Orchestrating An Enterprise Tablet Strategy That Drives Business Value

    In A Fragmenting Device Market, I&O Professionals Must Guide The Tablet Journey

    Accustomed to a world where they controlled technology options, infrastructure and operations (I&O) leaders now face a dizzying array of tablets and related devices making their way into the...

    • Downloads: 476
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Yelp's Mobile Customers Help It Build A Better Core Product

    An Empowered Report

    Product strategists at Yelp have made it possible for its mobile users to generate and contribute to the content of Yelp's core product. Its mobile applications offer many ways for users to quickly...

    • Downloads: 347
  • For B2C Marketing Professionals

    Report:Case Study: RehabCare Extends Its Healthcare Offering Using iOS Devices

    An Empowered Report

    RehabCare has implemented a deeply integrated strategy using iOS devices, like the iPhone, iPad, and iPod touch, that has changed the way it delivers care to its patients. Its offering required...

    • Downloads: 360
  • For B2C Marketing Professionals

    Report:Case Study: Nike+ GPS iPhone App Enhances The Running Experience

    An Empowered Report: Nike Creates A Location-Aware Mobile Experience

    Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...

    • Downloads: 483
  • For B2C Marketing Professionals

    Report:Case Study: CNN iReport's Mobile Army Of Creators

    An Empowered Report: CNN Turns Smartphone Owners Into Civilian Reporters

    CNN has created an army of engaged civilian reporters though the iReport feature of its iPhone app. By taking advantage of the advanced capabilities of today's smartphones, iReport both enhances...

    • Downloads: 256
  • For B2C Marketing Professionals

    Report:Designing A Mobile Empowered Product Strategy

    An Empowered Report: Applying The IDEA Framework To Smartphone Users

    Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the IDEA...

    • Downloads: 1230
  • For B2C Marketing Professionals

    Report:Consumers Are Ready To Embrace Touchscreen Electronics

    While touchscreen devices are still an emerging technology and an area open to creative expansion, most consumers have used, seen, or own a product that utilizes a touch interface. The prevalence of...

    • Downloads: 210
  • For B2C Marketing Professionals

    Report:Netbooks Are The Third PC Form Factor

    Netbook Strategists Should Position Them As Complements To A Main PC

    Netbooks are one of the hottest consumer product categories in the consumer technology industry. Consumer product strategists want to know how many consumers are interested in netbooks and whether...

    • Downloads: 694
  • For CMO Professionals

    Report:The Future Of Apple Inc.

    By 2013, Apple's Product Mix Will Make It A Credible Hub Of The Digital Home

    Consumer product strategists frequently ask Forrester how Apple's product strategy will evolve: What will Apple's product portfolio look like five years from now, and how is Apple preparing for that...

    • Downloads: 1394
  • For B2C Marketing Professionals

    Report:The Age Of Style In Consumer PCs

    Visual Design Takes Center Stage In 2007, Explodes By 2012

    The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which...

    • Downloads: 275