For Infrastructure & Operations Professionals
In-Store Technology Is Too Critical For I&O To Be Left Out
To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags...
- Downloads: 698
For B2C Marketing Professionals
An Empowered Report: Nike Creates A Location-Aware Mobile Experience
Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...
- Downloads: 483