eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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Market Imperatives

3 results in Reports

  • Consumer Mobility
  • J. P. Gownder
  • Retail
  • For Infrastructure & Operations Professionals

    Report:Bridge The Broken Internet-Of-Things Promise

    In Retail, Hospitality, And Travel, The Promise Of IoT And Wearable Technologies Exceeds The Current Capacity To Execute

    Internet-of-Things technologies have shown the potential to help businesses deliver new digital customer experiences while achieving digital operational excellence on the back end in industries like...

    • Downloads: 226
  • For Infrastructure & Operations Professionals

    Report:Infrastructure Will Drive The Retail Store Experiences Of The Future

    In-Store Technology Is Too Critical For I&O To Be Left Out

    To engage customers, retailers are implementing new technologies to help increase the relevance of content, reduce shopper frustrations, and create pleasing experiences. For example, Burberry tags...

    • Downloads: 713
  • For B2C Marketing Professionals

    Report:Case Study: Nike+ GPS iPhone App Enhances The Running Experience

    An Empowered Report: Nike Creates A Location-Aware Mobile Experience

    Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...

    • Downloads: 484