eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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8 results in Reports

  • Consumer Mobility
  • J. P. Gownder
  • Consumer Technographics
  • For CMO Professionals

    Report:Five Urgent Truths About The Future Of Wearables That Every Leader Should Know

    Wearables Are Poised To Change The Marketing Landscape — Is Your Company Ready?

    Organizers of the influential LeWeb Paris 2014 conference asked Forrester to curate and present a theme on wearable computing. To that end, we conducted original research about the opportunities that...

    • Downloads: 398
  • For Infrastructure & Operations Professionals

    Report:Brief: Privacy Concerns Will Shape, Not Stop, Google Glass Adoption

    How You Can Experiment With Glass Today Despite Privacy Concerns

    Infrastructure and operations (I&O) leaders are already looking at how Google Glass can play a supporting role in their enterprise mobility strategies. Today's pilots cross the spectrum of use cases:...

    • Downloads: 61
  • For CMO Professionals

    Report:Brief: Prepare Now For Apple's Giant Leap Into Wearables

    Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch

    The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already...

    • Downloads: 260
  • For Infrastructure & Operations Professionals

    Report:Five Ways To Navigate Privacy Issues In Wearable Computing

    Consider Privacy Up Front When Developing A Wearables Strategy

    Wearables are gaining popularity in both the consumer and enterprise worlds as they open up new technology-enhanced experiences — but with this ascension comes privacy concerns. For example,...

    • Downloads: 150
  • For B2C Marketing Professionals

    Report:Designing A Mobile Empowered Product Strategy

    An Empowered Report: Applying The IDEA Framework To Smartphone Users

    Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the IDEA...

    • Downloads: 1222
  • For B2C Marketing Professionals

    Report:Consumers Are Ready To Embrace Touchscreen Electronics

    While touchscreen devices are still an emerging technology and an area open to creative expansion, most consumers have used, seen, or own a product that utilizes a touch interface. The prevalence of...

    • Downloads: 210
  • For B2C Marketing Professionals

    Report:Netbooks Are The Third PC Form Factor

    Netbook Strategists Should Position Them As Complements To A Main PC

    Netbooks are one of the hottest consumer product categories in the consumer technology industry. Consumer product strategists want to know how many consumers are interested in netbooks and whether...

    • Downloads: 693
  • For B2C Marketing Professionals

    Report:The Age Of Style In Consumer PCs

    Visual Design Takes Center Stage In 2007, Explodes By 2012

    The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which...

    • Downloads: 273