eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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7 results in Reports

  • Consumer Mobile Activities
  • eBusiness & Channel Strategy
  • Media & Entertainment
  • For eBusiness & Channel Strategy Professionals

    Report:Do Smartphone Owners Use The App, The Mobile Site, Or Both?

    A Forrester Data Snapshot

    Apps and mobile websites serve both distinct and overlapping needs, sometimes for the same customer. By looking at consumers’ passively collected behavior on smartphones, we found that for some...

    • Downloads: 9
  • For eBusiness & Channel Strategy Professionals

    Report:A Systematic Approach To Mobile Strategy

    Mobile is hot, but too many executives take a backward approach to developing a mobile initiative and begin with technology decisions such as "We need an iPhone application" or "Let's do something...

    • Downloads: 4796
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Is Not Just Another Channel

    How eBusiness Executives Can Create Unique Offerings For Portable Devices

    eBusiness professionals often start mobile initiatives by thinking, "How do I scale down my PC-based web experience and leverage my existing infrastructure?" This approach is pragmatic in that it is...

    • Downloads: 1944
  • For eBusiness & Channel Strategy Professionals

    Report:Case Study: Yahoo! Fantasy Football

    Mobile Consumers Create Multichannel Value

    Most consumer product and services companies work from the assumption that multichannel customers are the most valuable. All the evidence indicates that this is true. They also assume that mobile...

    • Downloads: 399
  • For eBusiness & Channel Strategy Professionals

    Report:Success In Mobile Commerce Means Asking The Right Questions Now

    Forrester recently adapted its methodology for creating a successful social strategy — based on understanding people, objectives, strategy, and technology (POST) — to the mobile strategy...

    • Downloads: 894
  • For eBusiness & Channel Strategy Professionals

    Report:Preparing For New Competitors In The Mobile Game Console Market

    Nintendo has dominated the mobile console market since the introduction of the original Game Boy, but the rise of powerful new devices like the Sony PSP and Apple's iPhone means the mobile console...

    • Downloads: 507
  • For eBusiness & Channel Strategy Professionals

    Report:Technographics® Survey Highlights: North American Technographics® Travel Online Survey, Q1 2008

    This highlight deck reviews the key findings from the Q1 2008 Travel Online Survey. This survey covered questions given to US adults around travel habits.

    • Downloads: 1