eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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306 results in Reports

  • Consumer Mobile Activities
  • Consumer Technographics
  • For Infrastructure & Operations Professionals

    Report:Brief: Retailers Must Embrace In-Store Technologies To Differentiate

    Smart Chinese Retailers Leverage In-Store Technologies To Achieve Operational Excellence And Then Drive The Customer Experience

    The rising expectations and digital behaviors of empowered shoppers in China are compelling retailers to improve their in-store customer experience to boost loyalty and drive business growth....

    • Downloads: 43
  • For eBusiness & Channel Strategy Professionals

    Report:Consumers Spend Most Of Their Time In Just A Few Apps

    A Forrester Data Snapshot

    Today, US consumers spend most of their time on smartphones using apps — and just five apps account for nearly 90% of the time they spend using apps. Although US smartphone owners use about 24...

    • Downloads: 8
  • For eBusiness & Channel Strategy Professionals

    Report:Do Smartphone Owners Use The App, The Mobile Site, Or Both?

    A Forrester Data Snapshot

    Apps and mobile websites serve both distinct and overlapping needs, sometimes for the same customer. By looking at consumers’ passively collected behavior on smartphones, we found that for some...

    • Downloads: 9
  • For eBusiness & Channel Strategy Professionals

    Report:Consumers Prefer Apps When Spending Time On Smartphones

    A Forrester Data Snapshot

    US consumers who spend more time on their smartphone increase their time in apps, not mobile websites. Why? Apps can integrate contextual data (like location) with a user’s personal information...

    • Downloads: 6
  • For CIO Professionals

    Report:The Retrofit Future Of The Connected Car

    Why Internet-Of-Things Devices That Retrofit "Dumb" Cars Will Remake Personal Transportation Experiences

    Smartphones, connected cars, and car accessories enabled by the internet of things (IoT) are remaking the personal transportation experience. In this report, we analyze how smartphones are changing...

    • Downloads: 214
  • For Customer Insights Professionals

    Report:The Uptake And Engagement Of Social Mobile Apps In The US And The UK

    A Technographics® 360 Report: Comparing Social Networking, Messaging, Email, And Digital Video/Voice Apps

    Even though smartphone owners spend more and more time using their devices, smartphones remain primarily networking and communication tools. We used Forrester's Mobile Audience Data to review the...

    • Downloads: 19
  • For B2C Marketing Professionals

    Report:The State Of Consumers And Technology: Benchmark 2015, Europe

    European Consumer Technographics®

    This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology usage...

    • Downloads: 15
  • For B2C Marketing Professionals

    Report:The State Of Consumers And Technology: Benchmark 2015, Canada

    North American Consumer Technographics®

    This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

    • Downloads: 34
  • For B2C Marketing Professionals

    Report:2016 Mobile And App Marketing Trends

    Integrating Mobile In Your Strategy As A Key Brand Differentiator

    More than 50% of searches are happening on a mobile device and US consumers spent more time with mobile apps than watching TV in 2015. In India, Flipkart — the largest eCommerce player — has...

    • Downloads: 599
  • For B2C Marketing Professionals

    Report:The 2015 Mobile Mind Shift Index: Australia

    Mobile Is Becoming The First Touchpoint For Your Customers

    To better connect with your customers, you need to engage them in their mobile moments. But which customers are ready? This report updates Forrester's Mobile Mind Shift Index (MMSI) for Australian...

    • Downloads: 63
  • For Customer Insights Professionals

    Report:Master Your Customers' Mobile Pathways

    How High Is Your Direct Engagement? Are Your Customers More Likely To Stop Along The Way?

    Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until now....

    • Downloads: 337
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Banking, 2015

    Landscape: The Mobile Banking Strategy Playbook

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks worldwide. We expect mobile...

    • Downloads: 605
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Insurance, 2015

    Landscape: The Mobile Insurance Strategy Playbook

    Six years after the appearance of the first insurance apps, eBusiness executives at insurance firms have rolled out a widening range of functionality across mobile platforms. However, much of mobile...

    • Downloads: 553
  • For Customer Insights Professionals

    Report:Sizing Up US Tablet Usage And User Experience

    A Technographics® 360 Report: Using Mobile Behavior, Social Listening, And Online Community Data

    Today, we lump tablets into the broader category of mobile devices, implying that consumers take them wherever they go and use them throughout the day. Our data, however, tells us the opposite. Most...

    • Downloads: 75
  • For Customer Experience Professionals

    Report:The Best Of Tablet User Experience

    Design For Immersive Content And Intuitive Feel

    Despite their universal characterization as mobile devices, tablets are not mobile. Unlike with smartphones, most consumers use tablets at the end of the day, in the comfort of their home, while...

    • Downloads: 421
  • For B2C Marketing Professionals

    Report:Keeping Score Of US Smartphone Usage During The 2015 Super Bowl Event

    A Technographics® 360 Report: Using Behavioral Tracking, Social Listening, And Online Community Data

    The 2015 Super Bowl had 114 million viewers, making it the most watched television event in US history. This unprecedented level of viewership presents B2C marketing professionals with many...

    • Downloads: 28
  • For B2C Marketing Professionals

    Report:The New Mobile Mind Shift Index: China

    Mobile Expectations Are High In The Largest Smartphone Market

    Marketers in China are lagging behind consumers in mobile adoption, and they need to do a better job understanding mobile behavior trends to develop effective mobile strategies. Forrester's newly...

    • Downloads: 133
  • For CIO Professionals

    Report:Asia Pacific CIOs: Start Your Digital Journey With Mobile

    The Mobile Mind Shift Is Already Underway — Ensure That Your Company Doesn't Fall Behind

    CIOs in Asia Pacific are working with other business leaders to drive their companies' digital initiatives. Most of the region's CIOs focus on digitizing back-end systems and processes to enable...

    • Downloads: 142
  • For B2C Marketing Professionals

    Report:Three Gaming Apps Earn "Engaging" Scores On The App Engagement Index

    North American Consumer Technographics® — Revealing The Q4 2014 App Engagement Index Scores Of US Gaming Apps

    As consumers shift the time they spend on PCs and TVs to mobile devices, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile...

    • Downloads: 23
  • For B2C Marketing Professionals

    Report:The State Of Consumers And Technology: Benchmark 2014, US

    North American Consumer Technographics®

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our data...

    • Downloads: 284
  • For B2C Marketing Professionals

    Report:How Do Social Apps Stack Up?

    Revealing The US App Engagement Index Scores Of Social Networking And Communication Apps

    As consumers shift the time they spend on PCs and TVs to mobile, marketing leadership professionals need to shift their advertising budgets in parallel. Forrester estimates that mobile advertising...

    • Downloads: 42
  • For Customer Insights Professionals

    Report:Comparing European And US Consumers' Perspectives On Wearable Technology

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    Technology publications predicted that 2014 would be "The year of the wearable" — and looking at the past 12 months, 2014 has more than lived up to that prediction. Within Q4 alone, Apple...

    • Downloads: 31
  • For Customer Experience Professionals

    Report:Three Key Features That Increase App Engagement

    A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

    Understanding the mobile experiences that support users in their moment of need is the foundation to developing a successful mobile app. Forrester takes a new approach to analyzing what drives app...

    • Downloads: 69
  • For B2C Marketing Professionals

    Report:The New Mobile Mind Shift Index: Global

    Global Consumer Technographics®

    Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

    • Downloads: 81
  • For B2C Marketing Professionals

    Report:The App Engagement Index

    Using Behavioral Tracking To Measure Engagement Levels For Media And Communication Apps

    In this report, we introduce Forrester's App Engagement Index, a framework that evaluates media, communications, and entertainment apps based on key behavioral metrics: popularity, audience...

    • Downloads: 296