eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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13 results in Reports

  • James L. McQuivey
  • eCommerce
  • For CMO Professionals

    Report:Brief: Amazon Dash Buttons Are The Best Bad Idea Of 2015

    Amazon's instant-buy Dash Buttons are now officially available to all Amazon Prime members in the US. Each button automatically orders products from specific replenishable brands like Cottonelle,...

    • Downloads: 88
  • For CMO Professionals

    Report:Brief: Microsoft HoloLens Changes Everything With The Next Natural Computing Interface

    CMOs Will Have To Support The Digital Experiences That Holographic Computing Enables

    With the launch of its Windows 10 operating system, Microsoft revealed an unexpected aspect of the new Windows 10 platform: a holographic interface that will launch with a dedicated headset called...

    • Downloads: 192
  • For CMO Professionals

    Report:Predictions 2015: CMOs Boldly Reach For More Influence In The Enterprise

    More Internal Influence Will Require Marketing Optimization

    It's the middle of the decade, and chief marketing officers (CMOs) find themselves in the middle of a dilemma. The CMO role has yet to emerge fully from its historical communications, promotion, and...

    • Downloads: 512
  • For CMO Professionals

    Report:eBook Buying Is About To Spiral Upward

    US eBook Forecast, 2010 To 2015

    Since introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

    • Downloads: 1146
  • Report:Blu-ray Can't Succeed With HD Video Alone

    Why The Future Of Blu-ray Depends On Serving Multiplatform Viewers

    It was just over a year ago that Blu-ray vanquished its long-time rival HD-DVD. Uptake for Blu-ray has been promising: A significant 7% of US households can play Blu-ray discs at home either on a...

    • Downloads: 335
  • For CMO Professionals

    Report:Preparing For The Coming Online TV Backlash

    An Open Letter To An Industry On The Verge Of A Big Mistake

    Online TV viewing has been a smash hit in the US, driving tens of millions of viewers to watch hundreds of millions of TV shows each month. However, the online TV model is coming under fire inside...

    • Downloads: 915
  • For CMO Professionals

    Report:The Future Of Apple Inc.

    By 2013, Apple's Product Mix Will Make It A Credible Hub Of The Digital Home

    Consumer product strategists frequently ask Forrester how Apple's product strategy will evolve: What will Apple's product portfolio look like five years from now, and how is Apple preparing for that...

    • Downloads: 1394
  • For CMO Professionals

    Report:The Next Apple Music Device We Want To See

    Rumors abound about which steps Apple will take next in its music business, but none of the rumors have so far hit on a significant opportunity that we see ahead of Apple: rebuilding the home audio...

    • Downloads: 447
  • For CMO Professionals

    Report:The End Of The Music Industry As We Know It

    The State Of The Digital Audio Market 2008

    The close of 2007 marked the end of a decade of decline for the music industry. Digital audio — first illegal and now legal — has permanently changed how people find, buy, and listen to...

    • Downloads: 1552
  • For CMO Professionals

    Report:Amazon's Kindle Won't Ignite The E-Book Market

    Why The Retailer Should Make And Market It Anyway

    Just in time for the holidays, announced its first consumer electronics device, the Kindle, a wireless e-book reader jam-packed with innovation. We love the device but hate to break it to...

    • Downloads: 585
  • For CMO Professionals

    Report:Why Apple Can't Do To Video What It Did To Music

    But What It Can Do To Yet Succeed

    Apple's appetite for a slice of the video pie has proven bigger than its reach. The iTunes video experiment of selling TV shows for $1.99 and movies for upwards of $9.99 — although a great...

    • Downloads: 767
  • For CMO Professionals

    Report:Online Video Syndicator Overperforms At Beta Launch

    Today, the NBC Universal and News Corp. online video joint venture, launched a private beta test that beats our expectations of what the company would achieve. It syndicates video, enables...

    • Downloads: 359
  • For B2C Marketing Professionals

    Report:US Online DVD Rental Service Use, 2006

    Just 11% of households with a DVD player subscribe to online DVD rental services like Netflix or Blockbuster Online. As HD-DVD and Blu-Ray become more popular, online DVD rental services will...

    • Downloads: 5