eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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2320 results in Reports

  • eCommerce
  • For eBusiness & Channel Strategy Professionals

    Report:Digitize Your Business Strategy

    Executive Overview: The Digital Business Transformation Playbook

    Digital technologies empower customers like never before, transforming their relationship with brands and products. The speed with which consumers embrace these new touchpoints is only getting...

    • For eBusiness & Channel Strategy Professionals

      Report:Best Practices In Credit Card Sales

      Customers Want Fast, Easy, Digital Processes

      This report looks at how eBusiness executives can drive credit card sales and improve the customer experience for credit card buyers. Digital touchpoints are crucial for credit card issuers because...

      • Downloads: 55
    • For Customer Experience Professionals

      Report:The China Customer Experience Index, 2015

      A Benchmark Of How Well Brands In China Use The Customer Experience To Create And Sustain Customer Loyalty

      For the first time, Forrester has applied the new Customer Experience Index (CX Index™) methodology to appraise how well companies in China are delivering customer experiences that create and...

      • Downloads: 41
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Five Core Technology Enhancements For Healthcare Marketplaces

      eBusiness Pros Must Choose Flexible And Modular Technology To Compete In An Increasingly Complex Landscape

      eBusiness pros face an array of new health insurance marketplace technology solutions. Most carriers are enhancing their marketplace platforms and systems, and many vendors are addressing the growing...

      • Downloads: 36
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Retailing Online 2015: Marketing And Merchandising, the digital division of the National Retail Federation, in partnership with Forrester Research, conducted its annual survey of web retailers in May and June of 2015. This study is a review...

      • Downloads: 106
    • For eBusiness & Channel Strategy Professionals

      Report:The Web Is Fundamentally Changing The Luxury Shopping Environment

      ForecastView Document

      The luxury market is fundamentally changing. In Europe, luxury retailers are slow to adapt to the online environment, with just 6.4% of their sales occurring online in 2014. Inhibitors to online...

      • Downloads: 3
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Facebook's Free Beacons Will Help Buyers, Retailers, And Marketers

      Facebook Will Soon Know More About Your Customers Than You Do

      On June 8, 2015, Facebook announced the launch of Place Tips, a new feature that helps people learn about and connect with the places they visit, including businesses. Powering Place Tips are...

      • Downloads: 82
    • For eBusiness & Channel Strategy Professionals

      Report:Embed Innovation To Drive Continuous Improvement In Mobile Insurance

      Continuous Improvement: The Mobile Insurance Strategy Playbook

      In the mobile mind shift, insurance customers expect that they can get what they want, just when they need it, thanks to that handy mobile device that's never very far away from them. As a result,...

      • Downloads: 383
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Luxury Goods Forecast, 2015 To 2020 (EU-7)

      ForecastView Spreadsheet

      The €46.9 billion luxury goods market in Europe captures over 30% of luxury goods sales worldwide, with a significant share of sales coming from Italy, France, and the UK. Luxury goods growth...

      • Downloads: 4
    • For eBusiness & Channel Strategy Professionals

      Report:Implement Video Banking To Drive Digital Sales

      A Clear Customer Strategy And Strong Collaboration Tools Are Essential To Success

      Financial services customers are increasingly going digital, but human assistance continues to play a pivotal role — especially in the purchase journey — and many banks still only allow...

      • Downloads: 88
    • For eBusiness & Channel Strategy Professionals

      Report:How Spanish Banking Customers Use Different Channels, 2015

      Weave Digital And Human Touchpoints Together To Deliver A New Generation Of Digital Banking

      Banking channel use in Spain is changing as customers increasingly use online and mobile banking to manage their financial lives. Although digital banking use is increasing, human contact remains...

      • Downloads: 70
    • For B2C Marketing Professionals

      Report:Brief: Digital Marketers Are Embracing eCommerce, And China Is Leading The Way

      As Obsolete Organizational Boundaries Fade, Digital Marketers Are Increasingly Taking Responsibility For eCommerce Initiatives

      As B2C digital marketing professionals become more directly responsible for business outcomes, they are gradually taking responsibility for eCommerce. Our research shows a clear trend toward merging...

      • Downloads: 44
    • For eBusiness & Channel Strategy Professionals

      Report:Digital Is Busy Transforming B2B Commerce

      Vision: The B2B eCommerce Playbook

      Until recently, most business-to-business (B2B) companies relied on thick print catalogs, armies of sales reps, and well-staffed call centers to drive and support customer purchases. But B2B...

      • Downloads: 851
    • For eBusiness & Channel Strategy Professionals

      Report:Ten Must-Have Features For Secure Client Sites Of Investment Firms

      Best Practices From The Authenticated Websites Of Leading US Wealth And Asset Management Firms

      Getting the secure client site right is crucial to the success of investment firms today: Web access on a personal computer is overwhelmingly the touchpoint of choice for US investors who want to see...

      • Downloads: 600
    • For eBusiness & Channel Strategy Professionals

      Report:European Cross-Channel Retail Sales Forecast, 2015 To 2020

      Don't Underestimate Your Digital Touchpoints' Offline Influence

      Forrester forecasts that over half of all retail sales in Europe will be impacted by the Web by 2020. These web-impacted sales include both online sales (including mobile and tablet sales) and...

      • Downloads: 460
    • For eBusiness & Channel Strategy Professionals

      Report:Paving The Path To Omnichannel Fulfillment

      Road Map: The Retail Omnichannel Playbook

      Omnichannel fulfillment programs have topped eBusiness priority lists for a number of years. And while there is no doubt that retailers understand the omnichannel mandate, many are unsure of where to...

      • Downloads: 149
    • For eBusiness & Channel Strategy Professionals

      Report:Make The Business Case For Mobile Insurance

      Business Case: The Mobile Insurance Strategy Playbook

      Mobile insurance is growing up. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile — and granted the budget largesse to do...

      • Downloads: 419
    • For eBusiness & Channel Strategy Professionals

      Report:Cross-Border eCommerce: The Opportunity For US Online Retailers

      International Shipping Solutions Provide A Low-Cost Way To Reach Global Online Shoppers

      eCommerce growth rates in many regions of the globe are outpacing eCommerce growth in the US. As a result, eBusiness executives at US online retailers are considering new ways to expand globally....

      • Downloads: 115
    • For B2C Marketing Professionals

      Report:German Consumers' Fragmented Path To Purchase

      Use Customer Life Cycle Marketing To Reach German Customers Throughout Their Path To Purchase

      Shoppers everywhere are following different paths to purchase now than they did ten years ago. With an abundance of information available at their fingertips, they search, assess, and compare...

      • Downloads: 59
    • For Infrastructure & Operations Professionals

      Report:Augmented And Virtual Reality Should Be Part Of The Innovator's Toolkit

      Use Forrester's Evaluation Matrix To Choose The Right Augmented Reality Or Virtual Reality Device For Your Task

      Infrastructure and operations (I&O) leaders look to inject technology innovations into business processes, be they operational workforce workflows or customer experiences. But the landscape of...

      • Downloads: 122
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Going, Going, Gone — eBay Auctions Off eBay Enterprise

      What The Sale Of eBay's Enterprise Unit Means For eBusiness Leaders

      Since January 2015, when eBay announced it would divest its eBay Enterprise division, the firm has been on a roadshow with potential buyers. Yesterday, eBay announced that it had entered into an...

      • Downloads: 61
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Western Europe)

      ForecastView Spreadsheet

      Our update to the online retail sales forecast in Western Europe found stronger online growth in Italy, Spain, and the Netherlands compared with our previous forecast update. The UK will see the...

      • Downloads: 7
    • For eBusiness & Channel Strategy Professionals

      Report:2015 Global Mobile Banking Functionality Benchmark

      Benchmarks: The Mobile Banking Strategy Playbook

      Over the past five years, mobile banking has gone from little more than an extension of online banking to what one digital banking executive calls "the most important part of my job." eBusiness and...

      • Downloads: 290
    • For eBusiness & Channel Strategy Professionals

      Report:Online Retailers: Focus On Serving Your Customers In Their Mobile Moments

      You Have Many Opportunities To Drive Sales And Customer Loyalty

      For the past 20 years, online retailers have been steadily taking market share away from traditional retailers. Initially, they used price arbitrage, but more recently have shifted focus to...

      • Downloads: 185
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2015 To 2020 (US)

      ForecastView Spreadsheet

      We expect US eCommerce to enjoy a double-digit year-over-year growth rate heading into 2015. While online buyer growth approaches maturation, the continual shift in wallet share will drive the...

      • Downloads: 18