eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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705 results in Reports

  • eCommerce
  • Retail
  • For eBusiness & Channel Strategy Professionals

    Report:Build A Profitable Omnichannel Fulfillment Program

    Processes: The Omnichannel Commerce Playbook

    It's increasingly common for retailers with stores and digital businesses to either already have in place or plan to implement omnichannel fulfillment programs. However, many are unaware of the...

    • Downloads: 7
  • For eBusiness & Channel Strategy Professionals

    Report:The Evolution Of Global eCommerce Markets

    Vision: The eCommerce Globalization Playbook

    Global eCommerce is evolving rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their...

    • Downloads: 2245
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Readiness Index: eCommerce, 2015

    ForecastView Spreadsheet

    The Forrester Readiness Index (FRI) for eCommerce assesses 25 variables that give insights into 55 global markets. While there is no universal tool for selecting expansion opportunities, the...

    • Downloads: 3
  • For eBusiness & Channel Strategy Professionals

    Report:Omnichannel Mastery: Optimize In-Store Pickup

    Continuous Improvement: The Omnichannel Commerce Playbook

    Omnichannel fulfillment capabilities — that is, the ability to offer the customer cross-channel visibility and ordering options — have become the standard for leading traditional retailers. Most...

    • Downloads: 375
  • For B2C Marketing Professionals

    Report:Making Content Work For Retail

    Marketers Must Adapt Their Content Marketing Strategies To Three Retailer Archetypes To Drive Results

    To shoppers, visits to a retailer feel like two experiences separated by a common brand. TV ads, in-store promotions and brands' websites speak to shoppers' aspirations. Retail messages — in-store...

    • Downloads: 122
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: US Cross-Channel Retail Forecast, 2015 To 2020

    Mobile Phones Influence Nearly $1 Trillion In Retail Today

    While online retail continues to grow rapidly, digitally-influenced offline retail is also significant and growing. Shoppers often research online in big and small ways across every shopping category...

    • Downloads: 135
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Russia And Poland)

    ForecastView Spreadsheet

    Russia is the largest retail market in Europe, with €501 billion in sales in 2014. However, Russia’s economy has undergone a dramatic change over the past year with the decline in world...

    • Downloads: 5
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Asia Pacific)

    ForecastView Spreadsheet

    We expect online retail sales in Asia Pacific — Australia, China, India, Japan, and South Korea — to reach $1.4 trillion by 2020, growing at a compound annual growth rate (CAGR) of 14.3%...

    • Downloads: 8
  • For eBusiness & Channel Strategy Professionals

    Report:Why European Retailers Need Click-And-Collect To Thrive

    Facilitating Customer Convenience Through Click-And-Collect

    Delivery options that allow customers to buy goods online and collect them in person (click-and-collect) benefit both customer convenience and retailer logistics efficiencies. This service speaks...

    • Downloads: 95
  • For eBusiness & Channel Strategy Professionals

    Report:Who Does Mobile Commerce Well In The World's Largest eCommerce Market?

    Lessons From The Top Six eCommerce Retailers In China

    Mobile shopping has gained considerable momentum in China, but many retailers are still not ready to deliver good shopping experiences. Many retailers intend to upgrade their mobile commerce sites...

    • Downloads: 105
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Western Europe), Q4 2015 Update

    ForecastView Spreadsheet

    The Q4 update to the online retail sales forecast in Western Europe increased online sales growth in 2015 by one percentage point for France and the Netherlands based on stronger retailer sales data....

    • Downloads: 18
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Retail Forecast, 2015 To 2020 (US), Q4 2015 Update

    ForecastView Spreadsheet

    In this Q4 update to the online retail sales forecast for the US, Forrester has increased its online sales penetration projections for 2020 by half a percentage point based on sales data. Despite...

    • Downloads: 14
  • For eBusiness & Channel Strategy Professionals

    Report:Mastering The Art Of Omnichannel Retailing

    Executive Overview: The Omnichannel Commerce Playbook

    Offering customers seamless, consistent experiences through omnichannel retail offerings is now table stakes. Today, $1.5 trillion in retail sales is generated by customers who start their shopping...

    • Downloads: 168
  • For Application Development & Delivery Professionals

    Report:Embrace Continuous Improvement To Power Customer Service Operations

    Continuous Improvement: The Contact Centers For Customer Service Playbook

    Companies struggle to deliver reproducible, effective, and personalized customer service that meets customer expectations and doesn't break the bank. Application development and delivery (AD&D)...

    • Downloads: 590
  • For Application Development & Delivery Professionals

    Report:Dynamic Pricing Reshapes Retail — Can You Keep Up?

    Amazon Has Changed The Pricing Game For Retailers

    The retail industry must rethink its approach to pricing. Amazon is making an estimated 3 million price changes daily, as it capitalizes on its vast computing capacity to sense fluctuations in...

    • Downloads: 93
  • For Enterprise Architecture Professionals

    Report:Use Big Data Initiatives To Deliver Digital Business Value

    Part I: Digital Customer Experience

    In what seems like the blink of an eye, our world has become digital. Work schedules, personal preferences, and opinions all live coded in databases. Empowered customers have many options...

    • For Application Development & Delivery Professionals

      Report:Brief: Is Your Mobile App Customer-Ready?

      Understand The Mobile App Usage Of Australian Consumers To Drive Greater Mobile Engagement

      Australians are beginning to expect firms to serve them on their smartphones in their mobile moments, and many Australian firms are making efforts to serve customers in those moments via...

      • Downloads: 51
    • For eBusiness & Channel Strategy Professionals

      Report:US Online Sales Will Prop Up Retail During The Holidays

      ForecastView Document

      Although annual retail sales in the US have been slower than anticipated in 2015, online sales continue to grow and we expect them to increase healthily this holiday season. Forrester expects US...

      • Downloads: 4
    • For eBusiness & Channel Strategy Professionals

      Report:Take Your eCommerce Business Global

      Executive Overview: The eCommerce Globalization Playbook

      eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $1.4 trillion in online sales this year. In fact, 2015 marked the year China...

      • Downloads: 440
    • For eBusiness & Channel Strategy Professionals

      Report:2015 European Retail Segmentation: Mobile Shoppers Double In Just Two Years

      Mobile Optimization Is A Must For European Retailers

      Forrester's global retail segmentation helps eBusiness professionals understand the nuances of shopper behavior across different markets. It enables eBusiness executives to identify critical...

      • Downloads: 109
    • For eBusiness & Channel Strategy Professionals

      Report:Retailers React To Changes In UK Consumer Holiday Shopping

      ForecastView Document

      Retailer sales in November and December drive one-fifth of retail spend in Western Europe. Heavy discounting in the UK, notably as a result of Black-Friday and Cyber Monday promotions, is changing...

      • Downloads: 3
    • For eBusiness & Channel Strategy Professionals

      Report:OMS Platforms Bridge The Gap Between Online Commerce And Store POS For Omnichannel Retail

      Tools And Technology: The Omnichannel Commerce Playbook

      In today's high-touch omnichannel environment, retailers are in an all-out sprint to modernize their commerce systems in order to meet the higher customers' expectations. Firms are increasingly...

      • Downloads: 126
    • For eBusiness & Channel Strategy Professionals

      Report:One Customer, One Organization, One P&L

      Organization: The Omnichannel Commerce Playbook

      Digital business mastery and serving customers consistently across their shopping journeys is shattering traditional retail silos. Profit and loss (P&L) statements managed in channel silos drive...

      • Downloads: 174
    • For Customer Experience Professionals

      Report:Utility And Emotion Drive Amazon's Global Appeal

      A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

      Whether you're a retailer or not, you're competing with Amazon. The company's approach to customer service and fulfillment is powering impressive growth across the globe and raising consumer...

      • Downloads: 40
    • For eBusiness & Channel Strategy Professionals

      Report:Quick Take: Singles' Day 2015 Shatters Records With $14.3 Billion In Online Sales

      What You Need To Know About The World's Biggest eCommerce Day

      In China, November 11, or Singles' Day, is now the biggest eCommerce day in the world. In fact, last year, Alibaba's Singles' Day sales surpassed the total sales of the second biggest online sales...

      • Downloads: 40