eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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958 results in Reports

  • eCommerce
  • Consumer Technographics
  • For Customer Insights Professionals

    Report:Mobile And The Travel Experience

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

    Traveling is synonymous with being mobile — and we mean that in every sense of the term. Smartphones and tablets have disrupted the travel life cycle to the point where consumers reach for...

    • For Application Development & Delivery Professionals

      Report:Brief: How Financial Services Firms Use Video To Transform Customer Experiences

      Online Video And Chat Prove Increasingly Important

      In the age of the customer, trust and transparency are critical for banks, investment management firms, and insurance providers. With the growth of online and mobile banking, online video and video...

      • Downloads: 106
    • For eBusiness & Channel Strategy Professionals

      Report:How French Banking Customers Use Different Channels, 2015

      Weave Digital And Human Touchpoints Together To Build A New Generation Of Digital Banking

      Banking channel use is changing in France as customers increasingly use digital touchpoints like online and mobile banking to manage their financial lives. Digital touchpoints are gradually replacing...

      • Downloads: 81
    • For eBusiness & Channel Strategy Professionals

      Report:The Business Case For mPOS Is Associate Enablement

      Mobile Point Of Service Is Marked By Rising Interest But Misunderstood ROI

      Mobile point of service (mPOS) has seen a rapid increase in interest from eBusiness and retail leaders over the past few years; however, the return on investment (ROI) has been elusive. Deployment...

      • Downloads: 75
    • For B2C Marketing Professionals

      Report:Why US Investors Behave The Way They Do

      Segmenting US Investors, 2015

      This report, originally written for eBusiness and channel strategy professionals, includes content relevant to your role. Here's why: US investors comprise half of all online US adults — a vast...

      • Downloads: 58
    • For B2C Marketing Professionals

      Report:UK's Multichannel Consumers Demand Customer Life-Cycle Marketing

      Discover The Touchpoints UK Consumers Turn To For Discovery, Exploration, Purchase, Inquiries, And Engagement

      Consumers have come to rely on a plethora of channels, devices and touchpoints to guide them through their purchase decisions. This path to purchase has broken free from the linear conception of the...

      • Downloads: 91
    • For eBusiness & Channel Strategy Professionals

      Report:What Different Investor Segments Really Want

      Understanding US Investor Segments Through The Media They Consume

      Forrester segments investors based on two dimensions: investable assets and self-directedness. The combination yields nine discrete investor segments. Among other distinct characteristics, the...

      • Downloads: 107
    • For eBusiness & Channel Strategy Professionals

      Report:Trends 2015: European Digital Insurance

      eBusiness Executives Must Drive Digital Business Transformation

      After a number of lean years, European insurers are eager to return to growth in 2015. But with economic growth in Europe still subdued, this aim can only be achieved by winning new customer segments...

      • Downloads: 234
    • For eBusiness & Channel Strategy Professionals

      Report:Segmenting US Investors, 2015

      Forrester's Segmentation Combines Self-Directedness And Investable Assets

      The new power of consumers means that a focus on the customer now matters more than any other strategic imperative. Customer segmentation allows firms to systematically understand and serve their...

      • Downloads: 143
    • For Customer Insights Professionals

      Report:Exploring The Drivers, Attitudes, And Behaviors Behind The 2014 US Holiday Shopping Season

      A Technographics 360 Report: Using Online Community And Social Listening Data

      The holiday season continues to be lucrative for all retailers, and early planning will help them get ahead of the competition. With the 2014 US holiday season now behind us, we can see that...

      • Downloads: 50
    • For eBusiness & Channel Strategy Professionals

      Report:How US Online Consumers Research And Buy Credit Cards

      Online Capabilities Are Crucial To The Purchase Journey

      Credit cards remain the top selling financial product in the US, even though sales are significantly lower than before the financial crisis. Prospects shopping for a new credit card have clear goals...

      • Downloads: 146
    • For eBusiness & Channel Strategy Professionals

      Report:How US Online Consumers Research And Buy Mortgages

      Homebuyers And Refinancers Have Complex Purchase Journeys

      The mortgage purchase journey is complex, with customers using a mix of digital and human touchpoints to research and then buy mortgages. The journey differs depending on whether the customer is...

      • Downloads: 149
    • For Customer Experience Professionals

      Report:The Unified Digital Customer Experience Imperative In India

      Complex Customer Engagement Mandates Unifying Digital Experiences

      India boasts a growing digitally active population. Booming device usage means that digital users are increasingly adopting a multiscreen approach, often leveraging multiple devices to accomplish a...

      • Downloads: 85
    • For eBusiness & Channel Strategy Professionals

      Report:Europeans Are Ready For Usage-Based Car Insurance

      Digital Executives Must Drive Adoption With Marketing And Education

      Telematics looks set to transform car insurance as smart wireless devices, smartphones, and smart cars converge to create what should be a smart insurance choice for safe drivers and their insurers:...

      • Downloads: 88
    • For B2C Marketing Professionals

      Report:The State Of Consumers And Technology: Benchmark 2014, US

      North American Consumer Technographics®

      This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Technographics surveys and our ForecastView data. Our data...

      • Downloads: 179
    • For eBusiness & Channel Strategy Professionals

      Report:The Chinese Retail Market Landscape In 2014

      Traditional Retailers Must Embrace Disruption

      The restructuring and slowing down of the Chinese economy is changing the country's retail industry. In 2014, the growth rate of China's top 100 retail chains has continued to decline and is now at...

      • Downloads: 114
    • For eBusiness & Channel Strategy Professionals

      Report:Polishing Up Your Products — Why PIM Really Matters

      Telling A Consistent And Engaging Product Story Is Imperative

      For decades, product data has been the lifeblood of many large enterprises. Now, in the age of the customer, eBusiness leaders and marketers are critically reliant not only on their product data, but...

      • Downloads: 193
    • For eBusiness & Channel Strategy Professionals

      Report:Why Shoppers Buy At General Retailers In France And The UK

      European Consumer Technographics®: Uncovering The Drivers Of Repeat Online And Offline Purchase

      Consumers are more empowered today than ever before to choose where and when they shop. Forrester sought to develop an understanding of how and why consumers choose a retailer and what they expect...

      • Downloads: 19
    • For eBusiness & Channel Strategy Professionals

      Report:It's Time To Rejuvenate Online Transactional Experiences With Responsive Web Design

      eBusiness teams are doubling down on rebuilding their legacy desktop site experiences to be responsive across all web-enabled touchpoints, but it's a huge undertaking and few organizations have the...

      • Downloads: 327
    • For eBusiness & Channel Strategy Professionals

      Report:The Six Key Elements Of Proactive Chat

      Evolve Proactive Chat To Proactive Engagement

      Online consumers demand effortless engagement, which often means live help for pre- or post-purchase questions. eBusiness leaders increasingly deploy proactive chat to deliver effortless engagement...

      • Downloads: 294
    • For eBusiness & Channel Strategy Professionals

      Report:Make The Right Digital Decisions To Drive Canadian Usage-Based Insurance Sales

      Rate Reform Creates Powerful Incentive For Effective Digital Sales

      Canada and the US may share a border and consumer attitudes about usage-based insurance, but they don't share a common approach to the digital strategies for promoting these insurance options. With...

      • Downloads: 123
    • For B2C Marketing Professionals

      Report:The State Of Consumers And Technology: Benchmark 2013, China

      China Consumer Technographics®

      This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, they are enthusiastic mobile owners and social participants. China is a...

      • Downloads: 42
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Messaging Update: Pervasive Consumer Use Offers Unique Engagement Opportunities

      Broad Reach And Usage Among Consumers Demands That Mobile Messaging Is In The Mix

      Twenty years ago, the only form of mobile messaging was SMS, and it offered the only pragmatic mobile data service: it had broad reach, standardization, and carrier interoperability. That's a far cry...

      • Downloads: 1035
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Digital Money Management, 2014

      Landscape: The Digital Money Management Playbook

      Interest in digital money management has been strong for the past few years since pioneers like Wesabe and showed how simple online money management could be. Yet despite growing numbers of...

      • Downloads: 418
    • For B2C Marketing Professionals

      Report:Brief: The Social Users You Want To Reach Are On Mobile

      With more than a billion monthly active users, Facebook has one of the largest mobile audiences in the world. There's no doubt that Facebook has disrupted the app marketing space by becoming a key...

      • Downloads: 219