eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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9 results in Reports

  • eCommerce
  • CIO
  • Business Technographics
  • For CIO Professionals

    Report:Serving Your Customer-Obsessed Employees

    Analyze And Close Your Customer Engagement Technology Gap

    In the age of the customer, every employee has a responsibility to win, serve, and retain customers, directly, indirectly, or, in the case of customer-obsessed employees, both. As the head of the...

    • Downloads: 188
  • For CIO Professionals

    Report:The Hybrid² Integration Challenge

    CIOs Are Juggling Heterogeneous Integration Silos And Cloud Apps

    As current application environments get more complex and heterogeneous, the respective data and application logic is spread across a multitude of different environments — both on premises and...

    • Downloads: 930
  • For CIO Professionals

    Report:Rewrite The Netbook Story For Business Technology Buyers

    Position Netbooks For Business Use — Especially In Emerging Markets

    For a device that originated in the concept of the $100-laptop, the netbook certainly hasn't been fully marketed to emerging markets. Nor have firms really marketed netbooks for serious business use....

    • Downloads: 415
  • For CIO Professionals

    Report:Reach Real Global B2B Tech Audiences With Virtual Events

    New Tools And Best Practices For B2B Marketing Beyond Borders

    The downturn is turning out to be a double whammy for tech marketers. Budget cuts and a significant drop in the effectiveness of tried-and-true tools, like trade shows, make calls to reach wider...

    • Downloads: 455
  • For CIO Professionals

    Report:Retail CIOs: Prepare For Retail 2020

    Well-Conceived Options For Game-Changing Technologies Will Catapult Your Perceived Value

    Retail in Europe and North America is in the eye of a storm. Battered first by the fragmentation of traditional mass markets, then by the challenge of cross-channel interaction, and finally by a...

    • Downloads: 1428
  • For CIO Professionals

    Report:B2B Digital Marketing: A Global Deep Dive Into Local Decision-Makers

    Map Local Marketing Mix To How Buyers Inform Purchase Decisions

    Expanding into new markets requires tech marketers to sharpen local marketing strategies. Buyers in emerging markets, shaped by distinct cultures, languages, and channels, buy according to local...

    • Downloads: 812
  • For CIO Professionals

    Report:Technology Populism Shapes The Collaboration Vendor Landscape

    A Bottom-Up And Top-Down Selling Approach Is Required

    The transition from IT to business technology (BT), technology populism, and the down economy are changing businesses and the collaboration vendors that serve them. The door has opened to new vendors...

    • Downloads: 565
  • For CIO Professionals

    Report:Expand Globally, Market Locally

    Adapting The Four Ps Of Marketing To New B2B Markets

    Taking the show on the road — expanding into new markets — is a daunting proposition for tech marketers. New markets mean new requirements, including not only product features, but also...

    • Downloads: 760
  • For CIO Professionals

    Report:Digital Media Rise In Importance To Reach Enterprise Mobility Buyers

    Mobility Product Marketing Mix Must Include Digital Media

    The enterprise mobility arena is heating up as companies are implementing various mobile networks, supporting multiple mobile devices, and deploying a wide range of information- and task-oriented...

    • Downloads: 289