eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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29 results in Reports

  • eCommerce
  • Publishing
  • For eBusiness & Channel Strategy Professionals

    Report:Digital User Behaviors Are Driving Digital Goods Growth

    ForecastView Document

    Forrester recently updated its online retail sales forecast to show continued growth in digital goods in Western Europe. The compound annual growth rates from 2013 to 2018 for online sales in music,...

    • Downloads: 24
  • For CIO Professionals

    Report:The Business Impact Of Mobile Engagement

    Business Case: The CIO's Mobile Engagement Playbook

    Smartphones and tablets are game changers for engagement because people carry them everywhere they go. Your customers and partners and employees have perpetual access to the vast resources of the...

    • Downloads: 1122
  • For Marketing Leadership Professionals

    Report:E-Textbooks Are A Transitional Product

    To Maximize Revenue, Product Strategists Must Transcend Analog Replicas

    Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in response...

    • Downloads: 473
  • For Marketing Leadership Professionals

    Report:The Products That Lose When Tablets Win

    Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers

    Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

    • Downloads: 1328
  • For Marketing Leadership Professionals

    Report:The Financial Times Makes A Bold Move In Paid Apps

    The Publisher Banks On HTML5 For Its Multiplatform Distribution Strategy

    The Financial Times (FT) has extended its reputation as a pioneering digital publisher by launching via an HTML5 web application. This lets it distribute a digital version of its content to...

    • Downloads: 292
  • For CMO Professionals

    Report:eBook Buying Is About To Spiral Upward

    US eBook Forecast, 2010 To 2015

    Since introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

    • Downloads: 1141
  • For Marketing Leadership Professionals

    Report:How Demand Media Is Redefining Content

    While traditional media companies agonize about how to charge consumers for expensively produced content, other providers are approaching the challenge of the post-Media Meltdown content market...

    • Downloads: 798
  • For Marketing Leadership Professionals

    Report:The Battle For The eBook Consumer

    As Barnes & Noble Enters The Fray, eBook Sales Are Still Anybody's Game

    When Barnes & Noble (B&N) launched its nook eReader at the aggressive price of $259 — a full $140 cheaper than other eReaders on the market with similar features — it drew attention to...

    • Downloads: 1048
  • For Marketing Leadership Professionals

    Report:Technographics® Survey Highlights: North American Physical And Digital Media Consumer Habits

    This survey highlights deck summarizes the key findings related to physical and digital media and online advertising from Forrester's North American Technographics Media And Advertising Online...

    • For Marketing Leadership Professionals

      Report:Forrester's eReader Holiday Outlook 2009

      Sales Will Exceed Forrester's Earlier Projections

      This holiday season, eReaders will be one category that's a breakout success. Lower prices, more content, better distribution, and lots of media hype are contributing to faster-than-expected adoption...

      • Downloads: 704
    • For Marketing Leadership Professionals

      Report:The eReader Price Squeeze

      Most Consumers Won't Pay The Real Price Of eReader Devices

      eReader devices like's Kindle face a pricing conundrum: The cost of the display component is high and sales volumes are still modest, yet consumers demand and expect ever-lower prices....

      • Downloads: 598
    • For Marketing Leadership Professionals

      Report:Who Will Buy An eReader?

      Later Adopters May Not Be As Loyal To

      Awareness and ownership of eReaders is growing, spurred by marketing campaigns from and Sony as well as press coverage and word-of-mouth buzz. But Forrester's newest data suggests that...

      • Downloads: 872
    • For Marketing Leadership Professionals

      Report:The Recession's Impact On US Media Consumers

      Eighteen months into the US recession, consumers are feeling the pain. They're cutting back on certain forms of media and entertainment, such as buying music CDs, DVDs, and magazines from a store or...

      • Downloads: 555
    • For Marketing Leadership Professionals

      Report:How Big Is The eReader Opportunity?

      Book Readers Drive The Market Now, But That Will Change

      The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition., leveraging its position as a dominant book retailer, has catalyzed the...

      • Downloads: 2076
    • For eBusiness & Channel Strategy Professionals

      Report:Market Overview: Digital eCommerce Solutions

      The Landscape Of Digital eCommerce Solutions Continues To Evolve

      Digital products have become a ubiquitous part of the modern lifestyle as consumers buy and download software and digital media of all types to consume — on their PCs, mobile phones, handheld...

      • Downloads: 1706
    • For Marketing Leadership Professionals

      Report:Six Ways Online Publishers Can Boost CPMs

      With supply decidedly in advertisers' favor, online publishers struggle to charge rates that are high enough to support their content production and technology infrastructure costs. But this...

      • Downloads: 695
    • For Customer Experience Professionals

      Report:UK Newspaper Web Site Design, 2008

      As part of a larger analysis of 12 firms across four industries, Forrester applied its Web Site Review methodology to the Web sites of the UK's top three newspapers: The Times, The Guardian, and...

      • Downloads: 221
    • For eBusiness & Channel Strategy Professionals

      Report:Is Hyperlocal Hype Or Happening?

      What US Online Consumers Want From "Local" Media

      Will going "hyperlocal"— serving the information needs of local neighborhoods or communities —offer a viable future for media companies online? That's a question many seek to answer as...

      • Downloads: 552
    • For eBusiness & Channel Strategy Professionals

      Report:What Consumers Want From Magazine Web Sites

      Despite editors' best efforts, most magazine consumers don't see magazine Web sites as compelling content destinations. Consumers who do engage with magazines across channels are seeking content that...

      • Downloads: 509
    • For eBusiness & Channel Strategy Professionals

      Report:US B2C Online Paid Content: Five-Year Forecast

      Experiential Games Have Currency, But TV And News Want To Be Free

      Since Forrester last published its online paid content forecast in 2006, the world has radically changed. The definition of "online" has expanded. Once defined narrowly as the PC browser-accessed...

      • Downloads: 1084
    • For eBusiness & Channel Strategy Professionals

      Report:Print Magazine And Newspaper Subscribers Plan Cutbacks In The Year Ahead

      Consumer Publications Will Suffer More Than Business Publications

      The economic downturn is causing consumers to cut back even on small expenditures like print magazine and newspaper subscriptions. Forrester's data suggests that magazines will feel the pain more...

      • Downloads: 342
    • For eBusiness & Channel Strategy Professionals

      Report:How To Leverage Social Media For Audience And Revenue Growth

      Social Strategies For Media And Entertainment eBusiness

      The groundswell of consumers using social technologies poses both a threat and an opportunity for media companies. The threat has often been more visible than the opportunity: User-generated content...

      • Downloads: 2119
    • For Customer Experience Professionals

      Report:Best And Worst Of UK Site Design, 2008

      Forrester Applies Its Web Site Review Methodology To 12 Major Firms

      Forrester applied its Web Site Review methodology to the site experiences at 12 firms — three each of the largest newspapers, TV broadcasters, retailers, and wireless providers in the UK. Of...

      • Downloads: 476
    • For eBusiness & Channel Strategy Professionals

      Report:What Does An Audience-Focused Model Really Mean For Publishers?

      Forrester Answers Publishers' Frequently Asked Questions

      Forrester has been advising publishers that growing revenue profitably online will require embracing an audience-focused model — that is, selling ads against their audience wherever and however...

      • Downloads: 611
    • For CIO Professionals

      Report:Digital Media Rise In Importance To Reach Enterprise Mobility Buyers

      Mobility Product Marketing Mix Must Include Digital Media

      The enterprise mobility arena is heating up as companies are implementing various mobile networks, supporting multiple mobile devices, and deploying a wide range of information- and task-oriented...

      • Downloads: 286