eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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Market Imperatives



8 results in Reports

  • eCommerce
  • Past 7 days
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Banking Metrics That Matter

    Performance Management: The Mobile Banking Strategy Playbook

    To achieve key business goals — such as boosting mobile banking use and increasing sales — eBusiness executives at banks need to put the right metrics in place for mobile banking. These...

    • Downloads: 1116
  • For eBusiness & Channel Strategy Professionals

    Report:US Mobile Phone And Tablet Commerce Forecast, 2015 To 2020

    Mobile Retail Transactions To Top $115 Billion In 2015

    Commerce on mobile devices continues to grow rapidly. Forrester projects that retail sales on smartphones and tablets will total $115 billion in 2015. This report provides a forecast of smartphone...

    • Downloads: 68
  • For eBusiness & Channel Strategy Professionals

    Report:Build A B2B eCommerce Plan That Wins Over Customers, Partners, And Colleagues

    Strategic Plan: The B2B eCommerce Playbook

    Building a world-class B2B eCommerce business is a process. It takes time, and it costs money. But whatever process you follow to build your B2B eCommerce business, you will find five key issues...

    • Downloads: 942
  • For eBusiness & Channel Strategy Professionals

    Report:Commerce Technology Vendor Catalog

    Tools And Technology: The Retail eCommerce Playbook

    This report helps eBusiness professionals understand the landscape of vendors across 45 different technology categories that span marketing, merchandising, customer service, fulfillment, back-office...

    • Downloads: 53
  • For eBusiness & Channel Strategy Professionals

    Report:Build A Strategic Plan By Designing For Bank Customers' Mobile Moments

    Strategic Plan: The Mobile Banking Strategy Playbook

    Mobile strategies fail when firms fail to understand customers or outline clear business objectives. eBusiness and channel strategy executives at banks should document strategic plans that all...

    • Downloads: 1180
  • For eBusiness & Channel Strategy Professionals

    Report:The Art And Science Of Retail eCommerce

    Executive Overview: The Retail eCommerce Playbook

    As retail eCommerce sales continue to explode, eBusiness executives must check all the boxes to ensure that they are not missing opportunities in this critical channel. This playbook provides...

    • Downloads: 2103
  • For eBusiness & Channel Strategy Professionals

    Report:B2B eCommerce: A Trillion Dollars For The Taking

    Landscape: The B2B eCommerce Playbook

    This report outlines the landscape that eBusiness and channel strategy professionals face as they attempt to capture their piece of what Forrester forecasts will be a $1.13 trillion market by 2020....

    • Downloads: 2052
  • For Customer Experience Professionals

    Report:The France, Germany, And UK Customer Experience Index, 2015

    Benchmarking France, Germany, And UK Brands That Create The Most Loyalty With Their Customer Experience

    Three-quarters of companies want to improve their customer experience (CX) in 2015. Forrester's Customer Experience Index (CX Index™) benchmarks 203 companies that do business in the UK,...

    • Downloads: 102