eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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6 results in Reports

  • eCommerce
  • Nate Elliott
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Facebook's Free Beacons Will Help Buyers, Retailers, And Marketers

    Facebook Will Soon Know More About Your Customers Than You Do

    On June 8, 2015, Facebook announced the launch of Place Tips, a new feature that helps people learn about and connect with the places they visit, including businesses. Powering Place Tips are...

    • Downloads: 136
  • For B2C Marketing Professionals

    Report:Predictions 2015: Social Media Grows Up

    A Stable Social Landscape Will Foster Marketing, Customer Insights, And Sales Success

    Social media will experience evolution rather than revolution in 2015. Privacy issues will get people's attention but won't scare anyone away from social sites. In fact, people will grow more willing...

    • Downloads: 612
  • For B2C Marketing Professionals

    Report:The Four Social Programs Every Marketer Should Study

    Lessons From The 2014 Forrester Groundswell Awards

    In April 2014, Forrester announced the winners of the eighth annual Forrester Groundswell Awards. The awards recognize the very best in social marketing — focusing on programs that go beyond...

    • Downloads: 291
  • For B2C Marketing Professionals

    Report:It's Time To Integrate Facebook Into Your Marketing Site

    Using Facebook Login To Your Advantage

    This report, originally written for eBusiness and channel strategy professionals, contains important insight and recommendations for interactive marketing professionals as well. Since the...

    • Downloads: 452
  • For B2C Marketing Professionals

    Report:The State Of Mobile Marketing In Europe, 2011

    Use Mobile Sites And Banners, Not Apps, To Reach The Largest Audience

    While European marketers are excited to use mobile tools, few have made mobile a key part of their interactive marketing strategy. In fact, most still aren't using mobile marketing today — and...

    • Downloads: 458
  • For B2C Marketing Professionals

    Report:The Joy Of Text

    Using The Golden Rule Of SMS Marketing In Europe

    With nearly three-quarters of European mobile subscribers using short message service (SMS) each month — and barely one-quarter using any other mobile service — SMS remains the one mobile...

    • Downloads: 173