eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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13 results in Reports

  • eCommerce
  • Roxana Strohmenger
  • For Marketing Leadership Professionals

    Report:Brief: The Social Users You Want To Reach Are On Mobile

    With more than a billion monthly active users, Facebook has one of the largest mobile audiences in the world. There's no doubt that Facebook has disrupted the app marketing space by becoming a key...

    • Downloads: 216
  • For Marketing Leadership Professionals

    Report:The New Mobile Mind Shift Index

    Analyzing The Appetites Of Your Mobile Customers

    You can better connect with your customers by engaging with them in their mobile moments. But which customers are ready? In this report, we introduce the newly revised Mobile Mind Shift Index (MMSI),...

    • Downloads: 544
  • For Customer Insights Professionals

    Report:How To Plan For Mobile Online Survey Takers

    Mobile market research is a growing topic of conversation among market insights professionals. However, one aspect of mobile that is not often discussed but that has significant data implications for...

    • Downloads: 217
  • For Customer Insights Professionals

    Report:The Mobile Market Research Landscape 2012

    An Overview Of The Different Ways You Can Leverage Mobile In Your Research

    Mobile phones have the ability to capture rich emotional and behavioral insights and uncover connections that may not surface when one leverages traditional research methodologies. This report...

    • Downloads: 696
  • For Marketing Leadership Professionals

    Report:An Overview Of Online Consumers In Argentina

    Latin American Consumer Technographics®

    Latin America is on the priority list of many global companies. This is not surprising given the meteoric rise of social networks like Facebook and Twitter and Latin Americans' willingness to connect...

    • Downloads: 50
  • For Customer Insights Professionals

    Report:A Month In The Life: How UK SuperConnecteds Use Their Mobile Phones

    Technographics® UK Mobile Behavioral Tracking Study, Q4 2011

    Mobile usage has exploded. To develop effective mobile strategies and succeed in this new customer-obsessed mobile world, companies must understand how consumers are using their mobile phones. While...

    • Downloads: 61
  • For Marketing Leadership Professionals

    Report:Understanding The Changing Needs Of Online Consumers In Latin America

    Latin American Consumer Technographics®

    Over the past couple of years, Latin America has risen on many global companies' priority lists of new markets to focus on and understand. Given the meteoric rise of social networks like orkut and...

    • Downloads: 144
  • For Marketing Leadership Professionals

    Report:How Latin American Consumers Use Their Mobile Phones

    A Technographics® Data Essentials Document

    With high adoption of mobile phones in Latin America, it is critical for market insights professionals to understand how consumers are using these devices in their daily lives. Although the majority...

    • Downloads: 102
  • For Marketing Leadership Professionals

    Report:Young Hispanics Lead In Mobile Activity But Don't Trust Mobile Ads Very Much

    A Technographics® Data Essentials Document

    This Data Essentials report highlights the extent to which young Hispanic consumers are outpacing non-Hispanics in their use of mobile phones. Forrester's North American Technographics® Youth...

    • Downloads: 165
  • For Marketing Leadership Professionals

    Report:What Is Stopping Middle-Class Latin Americans From Adopting Technology?

    A Technographics® Data Essentials Document

    With the World Bank estimating that the global middle class will grow from 400 million in 2005 to 1.2 billion in 2030, it is critical for market insights professionals to pay special attention to how...

    • Downloads: 81
  • For Marketing Leadership Professionals

    Report:Understanding The Barriers To Technology Adoption Among Spanish-Dominant US Hispanic Consumers

    A Technographics® Data Essentials Document

    With an estimated 49 million Hispanics living in the US and a projected buying power of 1.4 trillion by 2013, it is clear that market research professionals need to pay special attention to the...

    • Downloads: 175
  • For Marketing Leadership Professionals

    Report:Understanding Latin American Online Consumers

    Forrester recently launched its Latin American Technographics® research to help companies understand the emerging offline and online trends of consumers in Brazil and Mexico. This report is...

    • Downloads: 113
  • For Marketing Leadership Professionals

    Report:Technographics® Survey Highlights: eCommerce Landscape In Mexico And Brazil

    Latin American Technographics® Benchmark Survey, Q3 2009 (Mexico, Brazil)

    This highlight deck summarizes the key findings related to eCommerce from Forrester's Latin American Technographics Benchmark Survey, Q3 2009. This is the second survey highlight in a series from the...

    • Downloads: 5