eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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500 results in Reports

  • B2C eCommerce
  • Retail
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: The State Of India's Online Retail Market In 2015

    Mobile And Marketplaces Are Key Growth Drivers

    The Indian online retail market is at an early stage, yet it is attracting investment and Forrester expects it to grow at a rapid pace through 2019. We anticipate that India's online retail spending...

    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research eCommerce Forecast, 2014 To 2019 (US)

      Online Retail Tops $300 Billion In 2015

      Forrester expects online retail sales in the US to reach $334 billion in 2015, approximately 10% of all sales in the US. eCommerce will experience a strong compound annual growth rate (CAGR) of 10%...

      • Downloads: 98
    • For eBusiness & Channel Strategy Professionals

      Report:The Future Of Shopping

      Only Six Sectors Will Thrive; Others Will Struggle Or Die

      The retail industry is more complex than ever. Every year, startups release new technologies that promise to help consumers shop more easily or aim to help retailers improve their businesses. At the...

      • Downloads: 427
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Web-Influenced Retail Sales Forecast, 2014 To 2019 (India)

      ForecastView Spreadsheet

      The forecast analyzes the influence of the Web on retail sales to understand the total web impact (online sales plus web influence on offline sales) on retail sales and the need for omnichannel...

      • Downloads: 4
    • For eBusiness & Channel Strategy Professionals

      Report:What Banks Can Learn From Retailers' Websites

      Eight Marketing And Sales Tactics That Digital Banking Teams Should Borrow From Their Retail Peers

      Over the past decade, eBusiness and channel strategy teams at many large banks have done yeoman's work in upgrading and improving their public websites. They've made great strides in areas like...

      • Downloads: 152
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (EU-7)

      ForecastView Spreadsheet

      The forecast emphasizes the importance of multichannel retailing as 45% of offline sales will be influenced by the Web in 2020. From 2015 to 2020, web-influenced sales will grow at a compound annual...

      • Downloads: 7
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Retailing Online 2015: Key Metrics, Initiatives, And Mobile Benchmarks

      Forrester partners with Shop.org, a division of the National Retail Federation, to survey retailers annually about their eCommerce businesses and key initiatives for the coming year. This latest...

      • Downloads: 366
    • For Customer Insights Professionals

      Report:Exploring The Drivers, Attitudes, And Behaviors Behind The 2014 US Holiday Shopping Season

      A Technographics 360 Report: Using Online Community And Social Listening Data

      The holiday season continues to be lucrative for all retailers, and early planning will help them get ahead of the competition. With the 2014 US holiday season now behind us, we can see that...

      • Downloads: 43
    • For eBusiness & Channel Strategy Professionals

      Report:Capture The Global eCommerce Opportunity

      Landscape: The eCommerce Globalization Playbook

      Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

      • Downloads: 1994
    • For Application Development & Delivery Professionals

      Report:Moment-Of-Truth Best Practices In Retail And CPG

      Application development and delivery (AD&D) professionals have heard how mobile moments transform customer experience and how micro moments — critical windows of opportunity — are the...

      • Downloads: 148
    • For eBusiness & Channel Strategy Professionals

      Report:Avoid The Rush And Deal With The Realities Of Same-Day Delivery

      Large Retailers Tout Same-Day Delivery As The Next Standard For Shipping, But Challenges Raise Doubts About Long-Term Viability

      Same-day delivery is often touted in the media as the next standard for fulfilling online orders, but many retailers struggle to see the viability of offering this service as a long-term business...

      • Downloads: 141
    • For eBusiness & Channel Strategy Professionals

      Report:Website Functionality Benchmark 2014: European Online Apparel Retailers

      The online apparel retail market is highly competitive across all regions. To assess whether European online-only apparel retailers have the features and functionality to compete, Forrester evaluated...

      • Downloads: 113
    • For eBusiness & Channel Strategy Professionals

      Report:Black Friday — The Sale That Stole Christmas

      What Can eBusiness Professionals Learn From Black Friday's Rocky Arrival In The UK?

      The 2014 holiday season was a roller coaster ride for many UK retailers. Black Friday arrived via the technology super highway from the US, with an unprecedented fanfare. For some it was highly...

      • Downloads: 50
    • For eBusiness & Channel Strategy Professionals

      Report:Cross-Border Sales Drive 17% Of Online eCommerce In Western Europe

      ForecastView Document

      This report provides context for and insight into the Forrester Research Online Cross-Border Retail Forecast, 2013 To 2018 (Western Europe). This forecast defines cross-border buyers as consumers who...

      • Downloads: 10
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Five Lessons From Five Cyber Mondays

      Insights From US eCommerce's Biggest Day Of The Year

      Cyber Monday, the Monday after Black Friday, is now the biggest shopping day of the year for online retailers in the US. In fact, online retail sales exceeded $2 billion on Cyber Monday in 2014. In...

      • Downloads: 97
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Cross-Border Retail Forecast, 2013 To 2018 (Western Europe)

      ForecastView Spreadsheet

      Western Europe is one of the largest markets in the world for cross-border trade. Online cross-border retail sales in Western Europe will grow at a compound annual growth rate (CAGR) of 11% over the...

      • Downloads: 7
    • For eBusiness & Channel Strategy Professionals

      Report:China Online Retail Forecast, 2014 To 2019

      Embrace The Mobile Sales Momentum In China

      China's eCommerce market continues to grow rapidly in terms of both the number of online buyers and the amount they're spending. Total online retail spending in China reached $307 billion in 2013 and...

      • Downloads: 149
    • For eBusiness & Channel Strategy Professionals

      Report:Executive Q&A: Top 10 Questions About Retail Pricing Solutions Answered

      Retail pricing solutions — technologies that help retailers set initial, ongoing, and clearance pricing for their product assortments — are quickly becoming standard competitive tools for...

      • Downloads: 89
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2013 To 2018 (US), Q4 2014 Update

      ForecastView Spreadsheet Q4 2014 Update

      Our US online retail forecast update in Q4 found a slightly faster uptake in eCommerce sales in 2014, which are projected to grow at an 11.1% compound annual growth rate (CAGR) by 2018. The increase...

      • Downloads: 28
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2014 To 2019 (Latin America)

      ForecastView Spreadsheet

      eCommerce in the Latin American markets covered in this forecast (Mexico, Brazil, and Argentina) will continue to enjoy robust growth for years to come. Compound annual growth rates (CAGRs) of online...

      • Downloads: 13
    • For eBusiness & Channel Strategy Professionals

      Report:Latin America eCommerce Forecast, 2014 To 2019

      The Online Retail Markets Of Brazil, Argentina, And Mexico Will More Than Double By 2019

      With a population of over a half billion and two countries among the world's 15 largest economies, Latin America has increasingly been on the radar of eBusiness leaders looking to expand their...

      • Downloads: 185
    • For eBusiness & Channel Strategy Professionals

      Report:Retail eCommerce In Brazil: Marketing And Site Features

      A Look At The Most Effective Customer Acquisition Tactics And Most Popular Site Features

      The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted together with E-Commerce Brasil in August and September 2014. In this survey, respondents...

      • Downloads: 119
    • For eBusiness & Channel Strategy Professionals

      Report:Nailing In-Store Pickup

      Meeting And Exceeding The Expectations Of Today's Shopper

      Omnichannel fulfillment capabilities — the ability to offer the customer cross-channel visibility and ordering options — have become the standard for leading traditional retailers, with...

      • Downloads: 188
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2013 To 2018 (Western Europe), Q4 2014 Update

      ForecastView Spreadsheet Q4 2014 Update

      Our Q4 update to the online retail sales forecast in Western Europe has found slower growth in France and stronger growth in the UK, Italy, and Ireland compared with the previous forecast. The Q4...

      • Downloads: 26
    • For eBusiness & Channel Strategy Professionals

      Report:The Retail eCommerce Metrics That Matter

      Performance Management: The Retail eCommerce Playbook

      To achieve key business goals — such as increasing retail sales both online and offline — retail eCommerce executives need to ensure that they have the right metrics in place. These...

      • Downloads: 1164