eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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506 results in Reports

  • B2C eCommerce
  • Retail
  • For Customer Experience Professionals

    Report:The China Customer Experience Index, 2015

    A Benchmark Of How Well Brands In China Use The Customer Experience To Create And Sustain Customer Loyalty

    For the first time, Forrester has applied the new Customer Experience Index (CX Index™) methodology to appraise how well companies in China are delivering customer experiences that create and...

    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Retailing Online 2015: Marketing And Merchandising

      Shop.org, the digital division of the National Retail Federation, in partnership with Forrester Research, conducted its annual survey of web retailers in May and June of 2015. This study is a review...

      • Downloads: 136
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Luxury Goods Forecast, 2015 To 2020 (EU-7)

      ForecastView Spreadsheet

      The €46.9 billion luxury goods market in Europe captures over 30% of luxury goods sales worldwide, with a significant share of sales coming from Italy, France, and the UK. Luxury goods growth...

      • Downloads: 4
    • For eBusiness & Channel Strategy Professionals

      Report:European Cross-Channel Retail Sales Forecast, 2015 To 2020

      Don't Underestimate Your Digital Touchpoints' Offline Influence

      Forrester forecasts that over half of all retail sales in Europe will be impacted by the Web by 2020. These web-impacted sales include both online sales (including mobile and tablet sales) and...

      • Downloads: 466
    • For eBusiness & Channel Strategy Professionals

      Report:Cross-Border eCommerce: The Opportunity For US Online Retailers

      International Shipping Solutions Provide A Low-Cost Way To Reach Global Online Shoppers

      eCommerce growth rates in many regions of the globe are outpacing eCommerce growth in the US. As a result, eBusiness executives at US online retailers are considering new ways to expand globally....

      • Downloads: 117
    • For eBusiness & Channel Strategy Professionals

      Report:Online Retailers: Focus On Serving Your Customers In Their Mobile Moments

      You Have Many Opportunities To Drive Sales And Customer Loyalty

      For the past 20 years, online retailers have been steadily taking market share away from traditional retailers. Initially, they used price arbitrage, but more recently have shifted focus to...

      • Downloads: 188
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2015 To 2020 (US)

      ForecastView Spreadsheet

      We expect US eCommerce to enjoy a double-digit year-over-year growth rate heading into 2015. While online buyer growth approaches maturation, the continual shift in wallet share will drive the...

      • Downloads: 19
    • For eBusiness & Channel Strategy Professionals

      Report:Retail eCommerce In Canada 2015

      A Look At Canadian Online Retailers' Key Metrics, Initiatives, And Marketing Tactics

      Forrester partnered with Retail Council Of Canada to conduct a survey of Canadian retailers regarding their eCommerce businesses and key initiatives for the year. The survey incorporated insights...

      • Downloads: 120
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Western European Online Cross-Border Retail Sales Forecast, 2013 To 2018

      European Online Cross-Border Sales Will Reach €40 Billion By 2018

      Cross-border online sales are on the rise in Europe, with Forrester forecasting that they will grow by a compound annual growth rate (CAGR) of 11% over the next five years. Cross-border sales...

      • Downloads: 82
    • For Customer Experience Professionals

      Report:The Best And Worst Of Australian Retail Website Experiences, 2015

      Forrester has been evaluating website user experiences since 1999, completing more than 1,500 site reviews to date. This year, for the first time, we turned our attention to Australian websites...

      • Downloads: 112
    • For eBusiness & Channel Strategy Professionals

      Report:The Kids Are Overrated: Don't Worry About The Millennials

      Why eBusiness Pros Risk Missing A Bigger Prize

      It is human nature to be fascinated by youth. History has the exploits of Ponce de Leon and his search for the fountain of youth dating back to the 16th century. Even today, retailers are obsessed...

      • Downloads: 451
    • For eBusiness & Channel Strategy Professionals

      Report:The Web Will Influence 45% Of EU-7 Offline Sales By 2020

      ForecastView Document

      This report provides context for and insight into Forrester's Web-Influenced Retail Sales Forecast, 2015 To 2020 (EU-7). Although 91% of retail sales in the EU-7 were offline in 2014, an online...

      • Downloads: 13
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: Seize A Window Of Opportunity In Patent Reform Now

      Don't Let Patent Trolls Hamper Your Digital Retailing Innovation Efforts

      Virtually all eBusiness and channel strategy professionals face a significantly increased volume of patent litigation due to the issuance of many more loose patents since the 1990s and from the...

      • Downloads: 24
    • For eBusiness & Channel Strategy Professionals

      Report:Why Consumers And Retailers Alike Are Embracing Reserve-And-Collect

      Store pickup is a tried-and-true form of fulfillment for omnichannel retailers but not all store pickup programs were created equal. In fact, today there are fundamental differences in programs...

      • Downloads: 177
    • For eBusiness & Channel Strategy Professionals

      Report:Is The Web A Threat Or An Opportunity For Organized Retail In India?

      ForecastView Document

      This report provides insights into Forrester's Web-Influenced Retail Sales Forecast, 2014 To 2019 (India). We define web-influenced retail sales as offline retail sales that are influenced by online...

      • Downloads: 2
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: The State Of India's Online Retail Market In 2015

      Mobile And Marketplaces Are Key Growth Drivers

      The Indian online retail market is at an early stage, yet it is attracting investment and Forrester expects it to grow at a rapid pace through 2019. We anticipate that India's online retail spending...

      • Downloads: 104
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research eCommerce Forecast, 2014 To 2019 (US)

      Online Retail Tops $300 Billion In 2015

      Forrester expects online retail sales in the US to reach $334 billion in 2015, approximately 10% of all sales in the US. eCommerce will experience a strong compound annual growth rate (CAGR) of 10%...

      • Downloads: 514
    • For eBusiness & Channel Strategy Professionals

      Report:The Future Of Shopping

      Only Six Sectors Will Thrive; Others Will Struggle Or Die

      The retail industry is more complex than ever. Every year, startups release new technologies that promise to help consumers shop more easily or aim to help retailers improve their businesses. At the...

      • Downloads: 998
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Web-Influenced Retail Sales Forecast, 2014 To 2019 (India)

      ForecastView Spreadsheet

      The forecast analyzes the influence of the Web on retail sales to understand the total web impact (online sales plus web influence on offline sales) on retail sales and the need for omnichannel...

      • Downloads: 8
    • For eBusiness & Channel Strategy Professionals

      Report:What Banks Can Learn From Retailers' Websites

      Eight Marketing And Sales Tactics That Digital Banking Teams Should Borrow From Their Retail Peers

      Over the past decade, eBusiness and channel strategy teams at many large banks have done yeoman's work in upgrading and improving their public websites. They've made great strides in areas like...

      • Downloads: 276
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Web-Influenced Retail Sales Forecast, 2015 To 2020 (EU-7)

      ForecastView Spreadsheet

      The forecast emphasizes the importance of multichannel retailing as 45% of offline sales will be influenced by the Web in 2020. From 2015 to 2020, web-influenced sales will grow at a compound annual...

      • Downloads: 11
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Retailing Online 2015: Key Metrics, Initiatives, And Mobile Benchmarks

      Forrester partners with Shop.org, a division of the National Retail Federation, to survey retailers annually about their eCommerce businesses and key initiatives for the coming year. This latest...

      • Downloads: 616
    • For Customer Insights Professionals

      Report:Exploring The Drivers, Attitudes, And Behaviors Behind The 2014 US Holiday Shopping Season

      A Technographics 360 Report: Using Online Community And Social Listening Data

      The holiday season continues to be lucrative for all retailers, and early planning will help them get ahead of the competition. With the 2014 US holiday season now behind us, we can see that...

      • Downloads: 61
    • For eBusiness & Channel Strategy Professionals

      Report:Capture The Global eCommerce Opportunity

      Landscape: The eCommerce Globalization Playbook

      Gone are the days when most brands offered just one or two international sites: Today, a global eCommerce footprint is the end goal. To reach that goal, companies are taking a strategic look at the...

      • Downloads: 2168
    • For Application Development & Delivery Professionals

      Report:Moment-Of-Truth Best Practices In Retail And CPG

      Application development and delivery (AD&D) professionals have heard how mobile moments transform customer experience and how micro moments — critical windows of opportunity — are the...

      • Downloads: 204