eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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551 results in Reports

  • B2C eCommerce
  • Retail
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (EU-7)

    ForecastView Spreadsheet

    This update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and the UK) provides smartphone and tablet online sales by country and category for...

    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Data Web-Influenced Retail Sales Forecast, 2015 To 2020 (Asia Pacific)

      ForecastView Spreadsheet

      As a significant share of the population goes online, the web increasingly influences retail sales. This forecast analyzes the web’s influence on retail sales to understand the total impact of...

      • For eBusiness & Channel Strategy Professionals

        Report:Forrester Data Online Retail Forecast, 2016 To 2021 (US)

        ForecastView Spreadsheet

        US eCommerce accelerated over the past year, leading to a rise in the online retail penetration rate in 2016. Online retailing continues to illustrate its resilience and strong growth year over year....

        • For Customer Experience Professionals

          Report:Case Study: Etsy Invests In Customer Understanding To Steer Growth

          Customer understanding is the bedrock of great customer experience (CX). However, many firms struggle to build customer research programs that produce the aligned and actionable insights to drive...

          • Downloads: 82
        • For eBusiness & Channel Strategy Professionals

          Report:Examining The Mobile Pathways Of US Shopping Websites

          A Forrester Data Snapshot

          Smartphone owners often navigate from one mobile destination to the next in a single session. Mobile pathways analysis explores the popular destinations customers visit right before and after your...

          • Downloads: 9
        • For eBusiness & Channel Strategy Professionals

          Report:2015 Retail Omnichannel Functionality Benchmark

          Benchmarks: The Omnichannel Commerce Playbook

          Forrester used its Retail Omnichannel Functionality Benchmark methodology to assess 20 leading retailers across the UK and US to help retail digital business executives better understand how their...

          • Downloads: 309
        • For eBusiness & Channel Strategy Professionals

          Report:Abolish Abandon Rates For In-Store Pickup

          Retailers Must Find Opportunities To Increase "Buy Online, Pick Up In Store" Conversion Through Best Practices And Operational Excellence

          Omnichannel fulfillment is commonplace among today's leading retailers. However, eBusiness professionals are at risk of not meeting goals for these programs if they fail to move from basic...

          • Downloads: 120
        • For eBusiness & Channel Strategy Professionals

          Report:eCommerce Trends And Outlook For Latin America

          Trends In Brazil, Argentina, And Mexico From The Latin America Online Retail Forecast, 2015 To 2020

          With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of eBusiness leaders looking to expand their digital offerings....

          • Downloads: 98
        • For eBusiness & Channel Strategy Professionals

          Report:US Retail eCommerce: Readjust Continually To Combat Amazon

          Highlights From The US Online Retail Forecast, 2015 To 2020

          We expect US online retail to reach $373 billion in 2016. That figure will grow to more than $500 billion by 2020. This brief explores the drivers of online retail sales growth in the US and the...

          • Downloads: 272
        • For eBusiness & Channel Strategy Professionals

          Report:New Online Shopping Traditions Emerge From The 2015 US Holiday Season

          A Technographics® 360 Report: Using Online Community And Social Listening Data

          With the 2015 holiday season safely behind us, eBusiness professionals can start to analyze US consumers' holiday season shopping behaviors. Due to the large sales volumes, consumers' high...

          • Downloads: 23
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Data Web-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7)

          ForecastView Spreadsheet

          Our web-influenced forecast helps retailers understand how consumers research online but buy offline. By 2021, the web will influence 46% of offline sales. Web-influenced sales will grow at a...

          • Downloads: 2
        • For eBusiness & Channel Strategy Professionals

          Report:10 FAQs On The State Of Online Retail

          What Inquiring eBusiness Executives Are Always Asking About

          This report answers the top questions that Forrester clients ask about the state of online retail. In an FAQ format, we address eBusiness professionals' general sizing, region, and category...

          • Downloads: 186
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Online Cross-Border Retail Forecast, 2016 To 2021 (Global)

          ForecastView Spreadsheet

          Cross-border B2C e-commerce will more than double over the next five years to reach $424 billion by 2021. China will drive cross-border growth, and its share of the online cross-border market will...

          • Downloads: 2
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Online Cross-Border Retail Forecast, 2016 To 2021 (Europe)

          ForecastView Spreadsheet

          Part of our global online cross-border retail forecast, this forecast details cross-border retail buyers, cross-border retail spend, and the provenance by region of retail goods bought cross-border...

          • Downloads: 1
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Latin America)

          ForecastView Spreadsheet

          A challenging macroeconomic environment in the Latin American countries of Argentina, Brazil, and Mexico is directly affecting consumer spending on online retail. We expect the Latin American online...

          • Downloads: 3
        • For eBusiness & Channel Strategy Professionals

          Report:Five Pitfalls To Avoid When Executing A Retail eCommerce Strategy

          Processes: The Retail eCommerce Playbook

          Retail eCommerce has two decades of experience under its belt, so companies in the early stages of web retail can now follow a fairly established set of best practices. This report provides guidance...

          • Downloads: 1339
        • For eBusiness & Channel Strategy Professionals

          Report:The New Paradigm Of Retail

          Vision: The Retail eCommerce Playbook

          As omnichannel services and agile commerce continue to change the offers retailers provide and the ways consumers buy, the look and feel of retail is changing in lockstep. Even as eCommerce sales...

          • Downloads: 4449
        • For Application Development & Delivery Professionals

          Report:Brief: Enhance The Supply Chain And Logistics To Improve Omnichannel Fulfillment

          Retailers increasingly seek to provide omnichannel fulfillment as a way to improve customer experience. However, many find themselves challenged by the complexity these efforts pose for underlying...

          • Downloads: 165
        • For eBusiness & Channel Strategy Professionals

          Report:20 Startups All Retail eBusiness Executives Should Know In 2016

          Retail eBusiness executives are constantly bombarded with technology companies offering new and differentiated solutions. To answer the question "Which companies in retail are most interesting?" we...

          • Downloads: 328
        • For eBusiness & Channel Strategy Professionals

          Report:The Retail eCommerce Metrics That Matter

          Performance Management: The Retail eCommerce Playbook

          To achieve key business goals — such as increasing retail sales both online and offline — retail eCommerce executives need to ensure that they have the right metrics in place. These metrics should...

          • Downloads: 1730
        • For eBusiness & Channel Strategy Professionals

          Report:The Best Of Digital Store Experiences

          Leading Digital Store Initiatives Apply Customer Experience Principles

          Digital store experiences aren't living up to their potential. While new technologies hold the promise of transforming the experience for the customer and the associate, many first-generation digital...

          • Downloads: 372
        • For eBusiness & Channel Strategy Professionals

          Report:eCommerce Trends And Outlook In Australia, China, India, Japan, And South Korea

          Highlights From The Forrester Research Online Retail Forecast, 2015 To 2020 (Asia Pacific)

          Asia Pacific contains both the largest and the fastest growing eCommerce markets (China and India, respectively) that Forrester forecasts across the globe. Our forecast outlines the magnitude of the...

          • Downloads: 294
        • For eBusiness & Channel Strategy Professionals

          Report:2016 Commerce Technology Investment Trends: Omnichannel

          For the majority of retailers, the phenomenal growth in online revenues, mobile adoption, omnichannel shopping, and online profitability are translating into strong business cases for significant and...

          • Downloads: 308
        • For eBusiness & Channel Strategy Professionals

          Report:It's Only The First Inning Of Omnichannel Retail

          Vision: The Omnichannel Commerce Playbook

          Omnichannel retail is still in its early days. Most eBusiness leaders who are investing in "omnichannel" are typically looking to fulfillment tactics like "endless aisle" in stores and in-store...

          • Downloads: 342
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Luxury Goods Forecast, 2015 To 2020 (China)

          ForecastView Spreadsheet

          This forecast sizes spending in online luxury retail by Chinese online consumers. It examines growth in the overall Chinese online luxury retail market, and we also look at growth in seven main...

          • Downloads: 4