eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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529 results in Reports

  • B2C eCommerce
  • Retail
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Readiness Index: eCommerce, 2015

    ForecastView Spreadsheet

    The Forrester Readiness Index (FRI) for eCommerce assesses 25 variables that give insights into 55 global markets. While there is no universal tool for selecting expansion opportunities, the...

    • For eBusiness & Channel Strategy Professionals

      Report:Omnichannel Mastery: Optimize In-Store Pickup

      Continuous Improvement: The Omnichannel Commerce Playbook

      Omnichannel fulfillment capabilities — that is, the ability to offer the customer cross-channel visibility and ordering options — have become the standard for leading traditional retailers. Most...

      • Downloads: 367
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: US Cross-Channel Retail Forecast, 2015 To 2020

      Mobile Phones Influence Nearly $1 Trillion In Retail Today

      While online retail continues to grow rapidly, digitally-influenced offline retail is also significant and growing. Shoppers often research online in big and small ways across every shopping category...

      • Downloads: 123
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Russia And Poland)

      ForecastView Spreadsheet

      Russia is the largest retail market in Europe, with €501 billion in sales in 2014. However, Russia’s economy has undergone a dramatic change over the past year with the decline in world...

      • Downloads: 5
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Asia Pacific)

      ForecastView Spreadsheet

      We expect online retail sales in Asia Pacific — Australia, China, India, Japan, and South Korea — to reach $1.4 trillion by 2020, growing at a compound annual growth rate (CAGR) of 14.3%...

      • Downloads: 8
    • For eBusiness & Channel Strategy Professionals

      Report:Why European Retailers Need Click-And-Collect To Thrive

      Facilitating Customer Convenience Through Click-And-Collect

      Delivery options that allow customers to buy goods online and collect them in person (click-and-collect) benefit both customer convenience and retailer logistics efficiencies. This service speaks...

      • Downloads: 91
    • For eBusiness & Channel Strategy Professionals

      Report:Who Does Mobile Commerce Well In The World's Largest eCommerce Market?

      Lessons From The Top Six eCommerce Retailers In China

      Mobile shopping has gained considerable momentum in China, but many retailers are still not ready to deliver good shopping experiences. Many retailers intend to upgrade their mobile commerce sites...

      • Downloads: 100
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Western Europe), Q4 2015 Update

      ForecastView Spreadsheet

      The Q4 update to the online retail sales forecast in Western Europe increased online sales growth in 2015 by one percentage point for France and the Netherlands based on stronger retailer sales data....

      • Downloads: 18
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2015 To 2020 (US), Q4 2015 Update

      ForecastView Spreadsheet

      In this Q4 update to the online retail sales forecast for the US, Forrester has increased its online sales penetration projections for 2020 by half a percentage point based on sales data. Despite...

      • Downloads: 14
    • For eBusiness & Channel Strategy Professionals

      Report:Mastering The Art Of Omnichannel Retailing

      Executive Overview: The Omnichannel Commerce Playbook

      Offering customers seamless, consistent experiences through omnichannel retail offerings is now table stakes. Today, $1.5 trillion in retail sales is generated by customers who start their shopping...

      • Downloads: 161
    • For Application Development & Delivery Professionals

      Report:Dynamic Pricing Reshapes Retail — Can You Keep Up?

      Amazon Has Changed The Pricing Game For Retailers

      The retail industry must rethink its approach to pricing. Amazon is making an estimated 3 million price changes daily, as it capitalizes on its vast computing capacity to sense fluctuations in...

      • Downloads: 93
    • For Enterprise Architecture Professionals

      Report:Use Big Data Initiatives To Deliver Digital Business Value

      Part I: Digital Customer Experience

      In what seems like the blink of an eye, our world has become digital. Work schedules, personal preferences, and opinions all live coded in databases. Empowered customers have many options...

      • For Application Development & Delivery Professionals

        Report:Brief: Is Your Mobile App Customer-Ready?

        Understand The Mobile App Usage Of Australian Consumers To Drive Greater Mobile Engagement

        Australians are beginning to expect firms to serve them on their smartphones in their mobile moments, and many Australian firms are making efforts to serve customers in those moments via...

        • Downloads: 51
      • For eBusiness & Channel Strategy Professionals

        Report:US Online Sales Will Prop Up Retail During The Holidays

        ForecastView Document

        Although annual retail sales in the US have been slower than anticipated in 2015, online sales continue to grow and we expect them to increase healthily this holiday season. Forrester expects US...

        • Downloads: 4
      • For eBusiness & Channel Strategy Professionals

        Report:Take Your eCommerce Business Global

        Executive Overview: The eCommerce Globalization Playbook

        eCommerce revenues continue to climb around the globe: The US, Western Europe, and China alone will generate over $1.4 trillion in online sales this year. In fact, 2015 marked the year China...

        • Downloads: 440
      • For eBusiness & Channel Strategy Professionals

        Report:2015 European Retail Segmentation: Mobile Shoppers Double In Just Two Years

        Mobile Optimization Is A Must For European Retailers

        Forrester's global retail segmentation helps eBusiness professionals understand the nuances of shopper behavior across different markets. It enables eBusiness executives to identify critical...

        • Downloads: 107
      • For eBusiness & Channel Strategy Professionals

        Report:Retailers React To Changes In UK Consumer Holiday Shopping

        ForecastView Document

        Retailer sales in November and December drive one-fifth of retail spend in Western Europe. Heavy discounting in the UK, notably as a result of Black-Friday and Cyber Monday promotions, is changing...

        • Downloads: 3
      • For Customer Experience Professionals

        Report:Utility And Emotion Drive Amazon's Global Appeal

        A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

        Whether you're a retailer or not, you're competing with Amazon. The company's approach to customer service and fulfillment is powering impressive growth across the globe and raising consumer...

        • Downloads: 40
      • For eBusiness & Channel Strategy Professionals

        Report:Quick Take: Singles' Day 2015 Shatters Records With $14.3 Billion In Online Sales

        What You Need To Know About The World's Biggest eCommerce Day

        In China, November 11, or Singles' Day, is now the biggest eCommerce day in the world. In fact, last year, Alibaba's Singles' Day sales surpassed the total sales of the second biggest online sales...

        • Downloads: 40
      • For eBusiness & Channel Strategy Professionals

        Report:Forrester Research Online Holiday Retail Sales Forecast, 2015 (Western Europe)

        ForecastView Document

        This forecast details online retail spending during the holiday season (i.e., November and December) and is a derivation of the annual Western European online retail forecast. This includes...

        • For eBusiness & Channel Strategy Professionals

          Report:Brief: US Online Holiday Retail Forecast, 2015

          Online Sales To Top $95 Billion During Holiday Season

          Forrester predicts that US online holiday sales will exceed $95 billion in 2015. This represents 11% growth in holiday sales over 2014. Email marketing continues to be the most effective tool for...

          • Downloads: 140
        • For eBusiness & Channel Strategy Professionals

          Report:Forrester Research Online Holiday Retail Sales Forecast, 2015 (US)

          ForecastView Document

          This forecast details online retail spending during the holiday season (i.e., November and December) and is a derivation of the annual US online retail forecast. This includes online holiday...

          • For eBusiness & Channel Strategy Professionals

            Report:The Art And Science Of Retail eCommerce

            Executive Overview: The Retail eCommerce Playbook

            As retail eCommerce sales continue to explode, eBusiness executives must check all the boxes to ensure that they are not missing opportunities in this critical channel. This playbook provides...

            • Downloads: 2319
          • For Customer Experience Professionals

            Report:The France, Germany, And UK Customer Experience Index, 2015

            Benchmarking France, Germany, And UK Brands That Create The Most Loyalty With Their Customer Experience

            Three-quarters of companies want to improve their customer experience (CX) in 2015. Forrester's Customer Experience Index (CX Index™) benchmarks 203 companies that do business in the UK,...

            • Downloads: 252
          • For eBusiness & Channel Strategy Professionals

            Report:Brief: How Retailers Are Harnessing Digital Innovation

            eBusiness Pros Build Innovation Labs In Response To Digital Disruption

            Innovation labs are popping up all over the place in retail, across categories and regions. eBusiness professionals who have decided to set up an innovation lab have different options available to...

            • Downloads: 154