eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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546 results in Reports

  • B2C eCommerce
  • Retail
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Retail Omnichannel Functionality Benchmark

    Benchmarks: The Omnichannel Commerce Playbook

    Forrester used its Retail Omnichannel Functionality Benchmark methodology to assess 20 leading retailers across the UK and US to help retail digital business executives better understand how their...

    • Downloads: 140
  • For eBusiness & Channel Strategy Professionals

    Report:Abolish Abandon Rates For In-Store Pickup

    Retailers Must Find Opportunities To Increase "Buy Online, Pick Up In Store" Conversion Through Best Practices And Operational Excellence

    Omnichannel fulfillment is commonplace among today's leading retailers. However, eBusiness professionals are at risk of not meeting goals for these programs if they fail to move from basic...

    • Downloads: 71
  • For eBusiness & Channel Strategy Professionals

    Report:Latin America Online Retail Forecast, 2015 To 2020

    Trends In Brazil, Argentina, And Mexico

    With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of eBusiness leaders looking to expand their digital offerings....

    • Downloads: 57
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: US Online Retail Forecast: 2015 To 2020

    We expect US online retail to reach $373 billion in 2016. That figure will grow to more than $500 billion by 2020. This brief explores the drivers of online retail sales growth in the US and the...

    • Downloads: 155
  • For eBusiness & Channel Strategy Professionals

    Report:New Online Shopping Traditions Emerge From The 2015 US Holiday Season

    A Technographics® 360 Report: Using Online Community And Social Listening Data

    With the 2015 holiday season safely behind us, eBusiness professionals can start to analyze US consumers' holiday season shopping behaviors. Due to the large sales volumes, consumers' high...

    • Downloads: 16
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Data Web-Influenced Retail Sales Forecast, 2016 To 2021 (EU-7)

    ForecastView Spreadsheet

    Our web-influenced forecast helps retailers understand how consumers research online but buy offline. By 2021, the web will influence 46% of offline sales. Web-influenced sales will grow at a...

    • Downloads: 1
  • For eBusiness & Channel Strategy Professionals

    Report:10 FAQs On The State Of Online Retail

    What Inquiring eBusiness Executives Are Always Asking About

    This report answers the top questions that Forrester clients ask about the state of online retail. In an FAQ format, we address eBusiness professionals' general sizing, region, and category...

    • Downloads: 138
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Cross-Border Retail Forecast, 2016 To 2021 (Global)

    ForecastView Spreadsheet

    Cross-border B2C e-commerce will more than double over the next five years to reach $424 billion by 2021. China will drive cross-border growth, and its share of the online cross-border market will...

    • Downloads: 2
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Online Cross-Border Retail Forecast, 2016 To 2021 (Europe)

    ForecastView Spreadsheet

    Part of our global online cross-border retail forecast, this forecast details cross-border retail buyers, cross-border retail spend, and the provenance by region of retail goods bought cross-border...

    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Latin America)

      ForecastView Spreadsheet

      A challenging macroeconomic environment in the Latin American countries of Argentina, Brazil, and Mexico is directly affecting consumer spending on online retail. We expect the Latin American online...

      • Downloads: 2
    • For eBusiness & Channel Strategy Professionals

      Report:Five Pitfalls To Avoid When Executing A Retail eCommerce Strategy

      Processes: The Retail eCommerce Playbook

      Retail eCommerce has two decades of experience under its belt, so companies in the early stages of web retail can now follow a fairly established set of best practices. This report provides guidance...

      • Downloads: 1290
    • For eBusiness & Channel Strategy Professionals

      Report:The New Paradigm Of Retail

      Vision: The Retail eCommerce Playbook

      As omnichannel services and agile commerce continue to change the offers retailers provide and the ways consumers buy, the look and feel of retail is changing in lockstep. Even as eCommerce sales...

      • Downloads: 4345
    • For Application Development & Delivery Professionals

      Report:Brief: Enhance The Supply Chain And Logistics To Improve Omnichannel Fulfillment

      Retailers increasingly seek to provide omnichannel fulfillment as a way to improve customer experience. However, many find themselves challenged by the complexity these efforts pose for underlying...

      • Downloads: 111
    • For eBusiness & Channel Strategy Professionals

      Report:20 Startups All Retail eBusiness Executives Should Know In 2016

      Retail eBusiness executives are constantly bombarded with technology companies offering new and differentiated solutions. To answer the question "Which companies in retail are most interesting?" we...

      • Downloads: 272
    • For eBusiness & Channel Strategy Professionals

      Report:The Retail eCommerce Metrics That Matter

      Performance Management: The Retail eCommerce Playbook

      To achieve key business goals — such as increasing retail sales both online and offline — retail eCommerce executives need to ensure that they have the right metrics in place. These metrics should...

      • Downloads: 1658
    • For eBusiness & Channel Strategy Professionals

      Report:The Best Of Digital Store Experiences

      Leading Digital Store Initiatives Apply Customer Experience Principles

      Digital store experiences aren't living up to their potential. While new technologies hold the promise of transforming the experience for the customer and the associate, many first-generation digital...

      • Downloads: 310
    • For eBusiness & Channel Strategy Professionals

      Report:Asia Pacific Online Retail Forecast, 2015 To 2020

      Trends In China, Japan, South Korea, India, And Australia

      Asia Pacific contains both the largest and the fastest growing eCommerce markets (China and India, respectively) that Forrester forecasts across the globe. Our forecast outlines the magnitude of the...

      • Downloads: 211
    • For eBusiness & Channel Strategy Professionals

      Report:2016 Commerce Technology Investment Trends: Omnichannel

      For the majority of retailers, the phenomenal growth in online revenues, mobile adoption, omnichannel shopping, and online profitability are translating into strong business cases for significant and...

      • Downloads: 249
    • For eBusiness & Channel Strategy Professionals

      Report:It's Only The First Inning Of Omnichannel Retail

      Vision: The Omnichannel Commerce Playbook

      Omnichannel retail is still in its early days. Most eBusiness leaders who are investing in "omnichannel" are typically looking to fulfillment tactics like "endless aisle" in stores and in-store...

      • Downloads: 279
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Luxury Goods Forecast, 2015 To 2020 (China)

      ForecastView Spreadsheet

      This forecast sizes spending in online luxury retail by Chinese online consumers. It examines growth in the overall Chinese online luxury retail market, and we also look at growth in seven main...

      • Downloads: 4
    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Retailing Online 2016: Key Metrics, Business Objectives, And Mobile

      Benchmarks: The Retail eCommerce Playbook

      The State Of Retailing Online, an annual study by Shop.org and Forrester, profiles online retail merchants. It provides industry observers with an overview of metrics from the past year as well as...

      • Downloads: 491
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Readiness Index: eCommerce, 2015

      ForecastView Spreadsheet

      The Forrester Readiness Index (FRI) for eCommerce assesses 25 variables that give insights into 55 global markets. While there is no universal tool for selecting expansion opportunities, the...

      • Downloads: 9
    • For eBusiness & Channel Strategy Professionals

      Report:Omnichannel Mastery: Optimize In-Store Pickup

      Continuous Improvement: The Omnichannel Commerce Playbook

      Omnichannel fulfillment capabilities — that is, the ability to offer the customer cross-channel visibility and ordering options — have become the standard for leading traditional retailers. Most...

      • Downloads: 520
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: US Cross-Channel Retail Forecast, 2015 To 2020

      Mobile Phones Influence Nearly $1 Trillion In Retail Today

      While online retail continues to grow rapidly, digitally-influenced offline retail is also significant and growing. Shoppers often research online in big and small ways across every shopping category...

      • Downloads: 272
    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Research Online Retail Forecast, 2015 To 2020 (Russia And Poland)

      ForecastView Spreadsheet

      Russia is the largest retail market in Europe, with €501 billion in sales in 2014. However, Russia’s economy has undergone a dramatic change over the past year with the decline in world...

      • Downloads: 7