eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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1068 results in Reports

  • Consumer Mobility
  • For eBusiness & Channel Strategy Professionals

    Report:Building A Mobile Business Case: It's A Steep Climb

    Business Case: The Mobile eBusiness Playbook

    Mobile used to be cheap. It isn't anymore. The days of a mobile-optimized website or app replicating the functionality of your website driving impressive returns is long gone. Moreover, the cost of...

    • Downloads: 3
  • For B2C Marketing Professionals

    Report:The 2015 Mobile Mind Shift Index: Australia

    Mobile Is Becoming The First Touchpoint For Your Customers

    To better connect with your customers, you need to engage them in their mobile moments. But which customers are ready? This report updates Forrester's Mobile Mind Shift Index (MMSI) for Australian...

    • Downloads: 6
  • For eBusiness & Channel Strategy Professionals

    Report:2015 European Retail Segmentation: Mobile Shoppers Double In Just Two Years

    Mobile Optimization Is A Must For European Retailers

    Forrester's global retail segmentation helps eBusiness professionals understand the nuances of shopper behavior across different markets. It enables eBusiness executives to identify critical...

    • Downloads: 45
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Banking Solutions, Q4 2015

    Five Solutions Demonstrate How Mature Off-The-Shelf Mobile Banking Solutions Are Today

    In market research for mobile banking solution vendors, we identified the five most significant software providers — Digital Insight, EdgeVerve (formerly Infosys Finacle), Jack Henry &...

    • Downloads: 55
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: eBiz Pros' Influence Rises

    How eBusiness And Channel Strategy Professionals Will Act As Digital Change Agents

    Digital transformation marches on — faster in some companies than in others. But everywhere, eBusiness professionals are at the center of that transformation and are digital leaders in their...

    • Downloads: 39
  • For CIO Professionals

    Report:Mobile Becomes A Key Success Imperative For CIOs

    Forrester Survey Data Highlights The Urgency For The CIO To Complete The Mobile Mind Shift

    Mobile is a vital part of the CIO's business technology agenda to help improve customer experience, employee productivity, and new revenue channels. The most visionary and forward-looking CIOs,...

    • Downloads: 97
  • For Infrastructure & Operations Professionals

    Report:Bridge The Broken Internet-Of-Things Promise

    In Retail, Hospitality, And Travel, The Promise Of IoT And Wearable Technologies Exceeds The Current Capacity To Execute

    Internet-of-Things technologies have shown the potential to help businesses deliver new digital customer experiences while achieving digital operational excellence on the back end in industries like...

    • Downloads: 216
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: The Omnichannel And Mobile Juggernaut

    How Device Fragmentation And eCommerce Fraud Will Drive Road Maps

    In 2016, retail eBusiness executives will face stronger competitors, rising labor costs, and the prospect of damaging customer data breaches. This brief predicts how investments in six areas will...

    • Downloads: 245
  • For eBusiness & Channel Strategy Professionals

    Report:Predictions 2016: The eCommerce Gap Widens

    How Winning B2B And B2C Firms Will Pull Ahead For Good

    2016 presents B2C and B2B professionals with a now-or-never choice: Either outpace the pack by responding effectively to six important trends — or fall permanently behind in the customer...

    • Downloads: 142
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: US Online Holiday Retail Forecast, 2015

    Online Sales To Top $95 Billion During Holiday Season

    Forrester predicts that US online holiday sales will exceed $95 billion in 2015. This represents 11% growth in holiday sales over 2014. Email marketing continues to be the most effective tool for...

    • Downloads: 101
  • For B2C Marketing Professionals

    Report:Brief: Apple's Ad-Block-Friendly Update Is A Wake-Up Call To Advertisers

    What Apple's Ad-Blocking Enablement Means To Marketers

    If you target your consumers through ads on a mobile device, then you need to understand the impact of Apple's recent change in ad-blocking policy with the iOS 9 release. With more than a third of US...

    • Downloads: 47
  • For Customer Insights Professionals

    Report:Master Your Customers' Mobile Pathways

    How High Is Your Direct Engagement? Are Your Customers More Likely To Stop Along The Way?

    Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until now....

    • Downloads: 143
  • For Customer Experience Professionals

    Report:Customer Experience In The Post-PC Era

    Vision: The Digital Customer Experience Improvement Playbook

    In the post-PC era, customers expect experiences to come to them and provide services aligned with their needs and abilities in the moment. In this report, we explore how consumer experience (CX)...

    • Downloads: 1728
  • For Infrastructure & Operations Professionals

    Report:The Mobile App-ocalypse Is Coming: Are You Ready?

    Make Smarter Mobile Bets For Your Workforce To Avoid App Overload

    Employees want their mobile devices to be just as capable of completing work tasks as their PCs. This means enabling them with an ever-expanding set of mobile apps. Fall short, and you risk facing...

    • Downloads: 119
  • For Security & Risk Professionals

    Report:Forrester's Customer IAM Security Maturity Model

    Customer identity and access management (IAM) is essential to providing customers an easy-to-use, easy-to-administer, cost-effective, and most importantly, secure, experience. This Customer IAM...

    • Downloads: 49
  • For eBusiness & Channel Strategy Professionals

    Report:2015 China Mobile Banking Functionality Benchmark

    Alipay Tops Our Review Of Chinese Banks' Mobile Services

    Forrester evaluated the mobile banking offerings of five of China's largest retail banks plus Alipay. The banks all deliver the basics, with a variety of informational and transactional features for...

    • Downloads: 73
  • For eBusiness & Channel Strategy Professionals

    Report:2015 US Mobile Auto Insurance Functionality Benchmark

    Benchmarks: The Mobile Insurance Strategy Playbook

    Just how effective are mobile insurance apps and sites at meeting the needs of auto insurance customers? This report details the findings from Forrester's 2015 benchmark of the mobile offerings of...

    • Downloads: 136
  • For eBusiness & Channel Strategy Professionals

    Report:Vendor Landscape: Mobile Payment Partners In Southeast Asia

    Banks Must Work With Partners For Mobile Payment Success

    While many of Southeast Asia's mobile operators, credit card networks, and financial technology startups are advancing their mobile payment systems at a rapid pace, some retail banks in the region...

    • Downloads: 63
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Payment Opportunity In Southeast Asia

    The Race For Mobile Payments Is Heating Up

    Mobile payments are hot in Southeast Asia; more customers are visiting and paying online retailers from their mobile phones. Surging smartphone penetration has created revenue opportunities for the...

    • Downloads: 85
  • For B2C Marketing Professionals

    Report:Forrester Research Social Media Forecast, 2015 To 2020 (Western Europe)

    ForecastView Spreadsheet

    We expect social media ad spending in Western Europe to grow at a five-year compound annual growth rate (CAGR) of 20% between 2015 and 2020. This impressive CAGR is primarily driven by the growth in...

    • Downloads: 2
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Banking, 2015

    Landscape: The Mobile Banking Strategy Playbook

    Mobile banking continues to gather momentum across developed countries, fueled by rising smartphone use and the steadily improving supply of mobile banking from banks worldwide. We expect mobile...

    • Downloads: 290
  • For Application Development & Delivery Professionals

    Report:Mobile Is Ubiquitous Today — But Why Not For Learning?

    Mobile devices are everywhere. People use them to send an email or text, read the morning news, or share a solution to a problem on an internal social network. But with all of this mobile usage, why...

    • Downloads: 107
  • For Customer Insights Professionals

    Report:Forrester Research World Online Population Forecast, 2015 To 2020 (Global)

    ForecastView Spreadsheet

    The emergence of smartphones has significantly impacted the Internet access landscape around the world. In developed countries, mobile online penetration is quickly catching up as existing online...

    • Downloads: 3
  • For Customer Insights Professionals

    Report:UK Online Consumers' Perspectives On Wearables: An Update

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    With a flood of recent product launches and media coverage, wearable technology has made a splash among mainstream consumers. However, while the devices are signaling a wave of behavioral change...

    • Downloads: 10
  • For eBusiness & Channel Strategy Professionals

    Report:Follow Best Practices To Encourage Mobile Banking Use

    Processes: The Mobile Banking Strategy Playbook

    This report looks at how digital banking teams can drive mobile banking use by understanding their customers' needs, following a customer-centric design and development process, using marketing and...

    • Downloads: 1805