eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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1046 results in Reports

  • Consumer Mobility
  • For Customer Insights Professionals

    Report:US Online Consumers' Perspectives On Wearables: An Update

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    For consumers, wearable technology is no longer fantasy. Product launches and the explosive media coverage generated over the past year have propelled wearables into mainstream conversation. US...

    • Downloads: 2
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Banking Metrics That Matter

    Performance Management: The Mobile Banking Strategy Playbook

    To achieve key business goals — such as boosting mobile banking use and increasing sales — eBusiness executives at banks need to put the right metrics in place for mobile banking. These...

    • Downloads: 1116
  • For eBusiness & Channel Strategy Professionals

    Report:US Mobile Phone And Tablet Commerce Forecast, 2015 To 2020

    Mobile Retail Transactions To Top $115 Billion In 2015

    Commerce on mobile devices continues to grow rapidly. Forrester projects that retail sales on smartphones and tablets will total $115 billion in 2015. This report provides a forecast of smartphone...

    • Downloads: 68
  • For B2B Marketing Professionals

    Report:The State Of Consumers And Technology: Benchmark 2015, US

    North American Consumer Technographics®

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Consumer Technographics surveys and our ForecastView data. US...

    • Downloads: 27
  • For Customer Insights Professionals

    Report:Forrester Research World Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Global)

    ForecastView Spreadsheet

    The number of smartphone subscribers surpassed feature phone subscribers in 2014, and by 2020, we expect over 85% of total mobile handset subscribers to use smartphones as primary phones. With the...

    • Downloads: 3
  • For Enterprise Architecture Professionals

    Report:Brief: Is Your Enterprise Ready To Support Offline Mobile Capabilities?

    Is your enterprise ready to support offline mobile capabilities? This is a hot requirement that enterprise architecture (EA) professionals need to get up to speed on in terms of breadth and depth....

    • Downloads: 67
  • For Customer Experience Professionals

    Report:The India Customer Experience Index, 2015

    A Benchmark Of How Well Brands In India Use The Customer Experience To Create And Sustain Customer Loyalty

    For the first time, Forrester has applied the Customer Experience Index (CX Index™) methodology to appraise how well companies in India are delivering customer experiences that create and...

    • Downloads: 51
  • For B2C Marketing Professionals

    Report:Upgrade Your Marketing Plans With Push Notifications And In-App Messaging

    Push notifications and in-app messaging offer new opportunities for marketers to engage their audiences in their mobile moments. But these opportunities for engagement are a double-edged sword: If...

    • Downloads: 145
  • For CIO Professionals

    Report:2015 To 2016 Latin American Tech Market Update

    Troubles In Brazil, Argentina, And Venezuela Offset Better Tech Growth In Chile, Colombia, And Mexico

    Economic struggles and slower growth in the six major countries are contributing to a slow patch in Latin America's tech market growth, with 3.3% in 2015. By 2016, positive fundamentals such as...

    • Downloads: 74
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Apple's iPad Pro Is Not A Laptop Killer

    While iOS-Centric Companies Will Embrace The iPad Pro, The App Gap Means It Can't Replace PCs For Most Workers

    On September 9, 2015, Apple announced the upcoming release of iPad Pro, a large form-factor version of its iPad line. When dressed with its optional external keyboard and stylus, the device resembles...

    • Downloads: 83
  • For Application Development & Delivery Professionals

    Report:Quick Take: Amazon Pushes The Reset Button On App Stores

    Amazon Underground's Focus On Engagement Offers A New Choice For Indie Developers

    At first, mobile app stores seemed like an independent app developer's paradise. Write a great app, deploy it, minimize the middlemen selling and distributing it, and maximize profit. But that last...

    • Downloads: 57
  • For Infrastructure & Operations Professionals

    Report:Avoid Making These 10 Mistakes With Your Retail Customer Engagement Network

    Not Understanding The Network's Role In Retail Technology Initiatives Torpedoes Their Value

    To combat online retailers siphoning brick and mortar customers, physical retailers have ramped up resources to transform the generic physical store into an entity that can meet the challenges of...

    • Downloads: 64
  • For CMO Professionals

    Report:Leverage Mobile Platforms And Partners To Power Your Customer Engagement Strategy

    Borrow Mobile Moments From Third-Party Platforms Throughout Mobile Ecosystems In China

    CMOs face a major challenge: Most customers will not download your mobile app, but mobile is the most important digital touchpoint for winning, serving, and retaining those customers. As a result,...

    • Downloads: 105
  • For CIO Professionals

    Report:The Top Technologies Driving The Mobile Mind Shift

    Great Mobile Moments Leverage New Mobile Technologies

    CIOs need to help design great mobile moments that drive revenue growth, improve the customer experience, or even transform their companies' business models. This report highlights the most important...

    • Downloads: 274
  • For eBusiness & Channel Strategy Professionals

    Report:Embed Innovation To Drive Continuous Improvement In Mobile Insurance

    Continuous Improvement: The Mobile Insurance Strategy Playbook

    In the mobile mind shift, insurance customers expect that they can get what they want, just when they need it, thanks to that handy mobile device that's never very far away from them. As a result,...

    • Downloads: 426
  • For Customer Experience Professionals

    Report:The Best Of Mobile User Experience, 2015

    Benchmarks: The Digital Customer Experience Improvement Playbook

    Mobile adoption continues to swell, and successful companies like Dropbox and Uber tap into this audience to transform customer experiences and achieve multibillion-dollar valuations. But achieving...

    • Downloads: 353
  • For Enterprise Architecture Professionals

    Report:Brief: Transform Business Processes For Mobile Moments

    Successful companies achieve a great mobile experience for customers and employees by redefining existing business processes using a mobile-first approach. Transforming traditional desktop processes...

    • Downloads: 108
  • For Application Development & Delivery Professionals

    Report:Market Overview: Mobile Infrastructure Services Aid Developers

    A Rapidly Converging Market Speeds Front-End Developers' Efforts

    Application development and delivery (AD&D) professionals have many technology choices when it comes to building mobile apps that win, serve, and retain customers. One of the principal challenges for...

    • Downloads: 121
  • For eBusiness & Channel Strategy Professionals

    Report:Make The Business Case For Mobile Insurance

    Business Case: The Mobile Insurance Strategy Playbook

    Mobile insurance is growing up. Not that long ago, building a mobile application was cheap, and business units were casually experimenting with mobile — and granted the budget largesse to do...

    • Downloads: 448
  • For B2C Marketing Professionals

    Report:Content Marketers Should Use Messaging Apps To Build Long-Term Customer Relationships

    Marketers Miss Depth And Relationship Opportunities On The Path To Purchase

    The Asia Pacific (AP) region is a leader in innovative messaging apps. Apps like WeChat, Line, and KakaoTalk are transforming into digital platforms where users interact and trade, giving marketers...

    • Downloads: 84
  • For eBusiness & Channel Strategy Professionals

    Report:The State Of Mobile Insurance, 2015

    Landscape: The Mobile Insurance Strategy Playbook

    Six years after the appearance of the first insurance apps, eBusiness executives at insurance firms have rolled out a widening range of functionality across mobile platforms. However, much of mobile...

    • Downloads: 292
  • For eBusiness & Channel Strategy Professionals

    Report:Asia Pacific Mobile And Smartphone Adoption Forecast, 2014 To 2019

    The Region Will Have 2 Billion Smartphone Users By 2019 Due To Adoption Across All Age Groups

    Smartphone adoption across nearly all countries in Asia Pacific (AP) is happening at breakneck speeds. This growth in uptake will occur across all age groups; Millennials will not be the primary...

    • Downloads: 119
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Global Mobile Banking Functionality Benchmark

    Benchmarks: The Mobile Banking Strategy Playbook

    Over the past five years, mobile banking has gone from little more than an extension of online banking to what one digital banking executive calls "the most important part of my job." eBusiness and...

    • Downloads: 369
  • For eBusiness & Channel Strategy Professionals

    Report:Online Retailers: Focus On Serving Your Customers In Their Mobile Moments

    You Have Many Opportunities To Drive Sales And Customer Loyalty

    For the past 20 years, online retailers have been steadily taking market share away from traditional retailers. Initially, they used price arbitrage, but more recently have shifted focus to...

    • Downloads: 212
  • For Application Development & Delivery Professionals

    Report:Digital Innovation Reshapes The Future Of Business Applications

    Vision: The Business Applications Playbook

    The state of business applications in the enterprise today is characterized by high cost, vendor lock-in, and inflexibility, but the business environment and the application software industry are...

    • Downloads: 332