eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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1140 results in Reports

  • Consumer Mobility
  • For Customer Experience Professionals

    Report:Mobile Onboarding Best Practices

    How To Engage Your Mobile Users From The Start To Keep Them Coming Back

    On average, mobile apps lose three-quarters of their active users within the first three days of installation — and 90% within the first month of use. In response, many brands try to onboard new...

    • Downloads: 66
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (EU-7)

    ForecastView Spreadsheet

    This update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and the UK) provides smartphone and tablet online sales by country and category for...

    • For eBusiness & Channel Strategy Professionals

      Report:Forrester Data Mobile Payments Forecast, 2016 To 2021 (US)

      ForecastView Spreadsheet

      This forecast, made exclusively available for ForecastView clients, sizes and forecasts the transaction value of mobile payments in the US. As consumers further integrate mobile into everyday aspects...

      • For Infrastructure & Operations Professionals

        Report:Brief: Retailers Must Embrace In-Store Technologies To Differentiate

        Smart Chinese Retailers Leverage In-Store Technologies To Achieve Operational Excellence And Then Drive The Customer Experience

        The rising expectations and digital behaviors of empowered shoppers in China are compelling retailers to improve their in-store customer experience to boost loyalty and drive business growth....

        • Downloads: 42
      • For eBusiness & Channel Strategy Professionals

        Report:2016 Global Mobile Banking Functionality Benchmark

        Benchmarks: The Mobile Banking Strategy Playbook

        Digital banking strategy executives are under pressure to differentiate by offering mobile banking services that exceed customers' needs and expectations. To help digital banking teams better...

        • Downloads: 177
      • For eBusiness & Channel Strategy Professionals

        Report:2016 India Mobile Banking Functionality Benchmark

        ICICI Bank And DBS digibank Offer Customers The Best Mobile Banking Functionalities

        We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of six retail banks in India on 40 criteria. While most of the banks in the review provide a...

        • Downloads: 40
      • For eBusiness & Channel Strategy Professionals

        Report:2016 Singapore Mobile Banking Functionality Benchmark

        DBS Bank Maintains The Top Spot In Our Review Of Singaporean Banks' Mobile Services

        We used our 40-criteria based Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of three retail banks in Singapore: DBS Bank, OCBC Bank, and United Overseas...

        • Downloads: 63
      • For Customer Insights Professionals

        Report:Forrester Data Mobile, Smartphone, And Tablet Forecast, 2016 To 2021 (Western Europe)

        ForecastView Spreadsheet

        Part of our global mobile, smartphone, and tablet adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) for 16 countries in Western Europe. It also includes...

        • Downloads: 1
      • For Customer Insights Professionals

        Report:Forrester Data Mobile, Smartphone, And Tablet Forecast, 2016 To 2021 (US)

        ForecastView Spreadsheet

        Part of our global mobile, smartphone, and tablet adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed base,...

        • Downloads: 1
      • For eBusiness & Channel Strategy Professionals

        Report:Augmented Reality: Emerging Tools To Explore

        Augmented Reality (AR) Offers Simple Utility Today, But The Best Experiences Are Yet To Come

        Mobile AR is a tool that digital business professionals are beginning to use to engage consumers, but the best AR experiences are yet to come. Today, AR can simplify how consumers discover and...

        • Downloads: 982
      • For Application Development & Delivery Professionals

        Report:Uncover Unexpected App Insights Through The Crowd

        Soccer Moms To Your App's Rescue

        Application development and delivery (AD&D) pros make decisions every day on app features and how they work. However, whether those features hit the mark for the majority of users is anybody's guess....

        • Downloads: 39
      • For Customer Insights Professionals

        Report:Forrester Data Mobile, Smartphone, And Tablet Forecast 2016 To 2021 (Global)

        ForecastView Spreadsheet

        The number of smartphone subscribers surpassed feature phone subscribers in 2014, and by 2021, we expect over 88% of total mobile handset subscribers to use smartphones as their primary phones. The...

        • Downloads: 1
      • For eBusiness & Channel Strategy Professionals

        Report:2016 Australian Mobile Banking Functionality Benchmark

        Westpac Maintains The Top Spot In Our Review Of Australian Banks' Mobile Services

        We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of four large retail banks in Australia on 40 criteria. While all four make it easy for...

        • Downloads: 126
      • For eBusiness & Channel Strategy Professionals

        Report:What Drives Mobile Banking Usage

        Alerts And Apps That Help Customers Feel Accomplished Boost Mobile Engagement Among US Bank Customers

        Digital banking teams are tasked with many jobs, but one of the most important is the mandate to engage mobile banking customers and increase usage. To help digital teams better understand and drive...

        • Downloads: 231
      • For eBusiness & Channel Strategy Professionals

        Report:Choose The Right Metrics For Commerce Apps

        Performance Management: The Mobile eBusiness Playbook

        Metrics are key to enabling smart business decisions. Too many digital business professionals want to benchmark their performance versus their competition rather than devise a scorecard that aligns...

        • Downloads: 86
      • For eBusiness & Channel Strategy Professionals

        Report:Feelings Of Accomplishment Increase Mobile Banking Engagement

        A Forrester Data Snapshot

        Our behavioral tracking data shows that over half of US smartphone owners now access finance/banking apps on their phones monthly. Checking account information is most common, but more sophisticated...

        • Downloads: 7
      • For eBusiness & Channel Strategy Professionals

        Report:Examining The Mobile Pathways Of US Shopping Websites

        A Forrester Data Snapshot

        Smartphone owners often navigate from one mobile destination to the next in a single session. Mobile pathways analysis explores the popular destinations customers visit right before and after your...

        • Downloads: 9
      • For eBusiness & Channel Strategy Professionals

        Report:Consumers Spend Most Of Their Time In Just A Few Apps

        A Forrester Data Snapshot

        Today, US consumers spend most of their time on smartphones using apps — and just five apps account for nearly 90% of the time they spend using apps. Although US smartphone owners use about 24...

        • Downloads: 8
      • For eBusiness & Channel Strategy Professionals

        Report:Do Smartphone Owners Use The App, The Mobile Site, Or Both?

        A Forrester Data Snapshot

        Apps and mobile websites serve both distinct and overlapping needs, sometimes for the same customer. By looking at consumers’ passively collected behavior on smartphones, we found that for some...

        • Downloads: 9
      • For eBusiness & Channel Strategy Professionals

        Report:mHealth Offers Partnerships For Health Insurers

        A Forrester Data Snapshot

        Digital innovation in the health and wellness industry has opened the door for companies to engage with their customers unlike ever before. From diet books with companion apps to wristbands recording...

        • Downloads: 7
      • For eBusiness & Channel Strategy Professionals

        Report:Consumers Prefer Apps When Spending Time On Smartphones

        A Forrester Data Snapshot

        US consumers who spend more time on their smartphone increase their time in apps, not mobile websites. Why? Apps can integrate contextual data (like location) with a user’s personal information...

        • Downloads: 6
      • For eBusiness & Channel Strategy Professionals

        Report:Make Smart Wireless Location Technology Decisions

        Hint: Beacons Aren't Always The Answer

        Forrester's "Building Mobile Services? Location Matters" report helps digital business professionals understand how location services can translate consumer needs and motivations into business...

        • Downloads: 131
      • For eBusiness & Channel Strategy Professionals

        Report:2016 China Mobile Banking Functionality Benchmark

        Alipay Retains A Slim Lead, But Traditional Banks CMB And ICBC Are Quickly Catching Up

        We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of Alipay and five retail banks in China on 41 criteria. Last year's top performer Alipay has...

        • Downloads: 89
      • For CIO Professionals

        Report:The Retrofit Future Of The Connected Car

        Why Internet-Of-Things Devices That Retrofit "Dumb" Cars Will Remake Personal Transportation Experiences

        Smartphones, connected cars, and car accessories enabled by the internet of things (IoT) are remaking the personal transportation experience. In this report, we analyze how smartphones are changing...

        • Downloads: 212
      • For Application Development & Delivery Professionals

        Report:Brief: Mobile-First Demands More Than Basic Responsive Web Design Techniques

        When Mobile Moments Are Different From Desktop Tasks, Adopt A Responsive+ Approach

        Treating mobile as just another digital channel is myopic. People do different things on their smartphones than on their desktops or tablets. To delight and serve customers in their mobile moments,...

        • Downloads: 76