eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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1020 results in Reports

  • Consumer Mobility
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Platforms, Partners, And Power

    Borrow Mobile Moments To Engage Your Customers In Context Throughout Your Ecosystem And On Third-Party Platforms

    You face the following challenge: Most of your customers will not download your mobile app, but you know that mobile is the most important digital touchpoint in which to win, serve, and retain your...

    • Downloads: 26
  • For B2C Marketing Professionals

    Report:Brief: Beyond The Apple Watch Hype — Early Lessons For B2C Marketers

    Run On Smartphones Before You Walk On Smartwatches

    Apple will sell more than ten million Apple Watches and dominate the smartwatch category in 2015. Despite the hype, this will only represent 1% of the 2 billion smartphones' installed base. Should...

    • Downloads: 73
  • For eBusiness & Channel Strategy Professionals

    Report:Your Customers Will Not Download Your App

    Develop A Strategy To Borrow Mobile Moments And Engage Your Customers Effectively — Where They Already Are

    Few eBusiness professionals will see the majority of their customers download their app, nor will they own enough mobile moments to win, serve, and retain their customers effectively. Most apps...

    • Downloads: 190
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Singapore Mobile Banking Functionality Benchmark

    DBS Bank Tops Our Review Of Banks' Mobile Services In Singapore; OCBC Bank Is Hot On Its Heels

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of four retail banks in Singapore on 41 criteria. The banks have laid sound mobile banking...

    • Downloads: 38
  • For B2C Marketing Professionals

    Report:The Networked Digital Home Is Well Established, But The Smart Home Is Still Nascent

    North American Consumer Technographics®

    The US digital home continues to evolve, and Forrester has been tracking this evolution for more than a decade. Year after year, we've witnessed the home becoming more digital and more connected....

    • Downloads: 12
  • For B2C Marketing Professionals

    Report:Forrester Research World Mobile Application Spending Forecast, 2015 To 2020 (Global)

    ForecastView Spreadsheet

    We expect over 226 billion apps to be downloaded in 2015, and this number will grow at five-year compound annual growth rate (CAGR) of 14.2%. China accounts for more than 50% of these downloads. The...

    • Downloads: 1
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: Merchants Shouldn't Rush To Apple Pay

    On June 8, 2015, at its Worldwide Developers Conference, Apple announced it would support rewards programs and store-issued credit and debit cards with iOS 9, the new operating system it will launch...

    • Downloads: 117
  • For B2C Marketing Professionals

    Report:How Will People Trust You?

    Why Contextual Privacy Is The Next Differentiator Of Mobile And Connected Experiences

    Trust is the most critical component to develop and maintain a healthy brand. Customers are more likely to trust experts, friends, and relatives than marketing campaigns. B2C marketers must deliver...

    • Downloads: 131
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Australian Mobile Banking Functionality Benchmark

    Westpac Tops Our Review Of Australian Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of the four largest retail banks in Australia on more than 40 criteria. The Aussie banks have...

    • Downloads: 75
  • For Customer Insights Professionals

    Report:Mobile's Role In The Path To Purchase Across Product Categories And Age Groups

    A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

    Smartphones and tablets have changed the way some consumers buy. They embark on the path to purchase — they discover, explore, buy, use, ask, and engage — using a multitude of...

    • Downloads: 42
  • For eBusiness & Channel Strategy Professionals

    Report:2015 UK Mobile Banking Functionality Benchmark

    Lloyds Bank Tops Our Review Of UK Banks' Mobile Services

    We used our Mobile Banking Functionality Benchmark methodology to evaluate the mobile banking offerings of five retail banks in the UK using 41 criteria. While all of the UK banks deliver the basics...

    • Downloads: 114
  • For B2C Marketing Professionals

    Report:Brief: The Power Of Borrowed Mobile Moments

    Engage Chinese Consumers By Borrowing Mobile Moments From Top Chinese Apps

    Marketers are struggling to keep up with Chinese consumers, who have high expectations of their mobile experiences. Mobile moments are the next competitive battleground, but very few brands actually...

    • Downloads: 48
  • For Customer Insights Professionals

    Report:Mobile And The Travel Experience

    A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

    Traveling is synonymous with being mobile — and we mean that in every sense of the term. Smartphones and tablets have disrupted the travel life cycle to the point where consumers reach for...

    • Downloads: 23
  • For eBusiness & Channel Strategy Professionals

    Report:2015 Canadian Mobile Banking Functionality Benchmark

    CIBC And Scotiabank Lead With Enhancements To Account Management Tools, Service Features, And Marketing

    Competition in the Canadian mobile banking space is heating up: All of the big five banks have rolled out new features and tools in the past year, while some like TD Canada Trust have launched...

    • Downloads: 130
  • For Customer Insights Professionals

    Report:Case Study: Win Customers With Mobile Analytics

    Lark Automates, Scales, And Evolves Coaching Through Artificial Intelligence — A Story Told Through Forrester's IDEA Framework

    Mobile may save your life — no, really! Mobile has changed consumer expectations and given enterprises the ability to engage with their customers anytime, anywhere, and in a contextually...

    • Downloads: 175
  • For Customer Insights Professionals

    Report:Sizing Up US Tablet Usage And User Experience

    A Technographics® 360 Report: Using Mobile Behavior, Social Listening, And Online Community Data

    Today, we lump tablets into the broader category of mobile devices, implying that consumers take them wherever they go and use them throughout the day. Our data, however, tells us the opposite. Most...

    • Downloads: 38
  • For Customer Experience Professionals

    Report:The Best Of Tablet User Experience

    Design For Immersive Content And Intuitive Feel

    Despite their universal characterization as mobile devices, tablets are not mobile. Unlike with smartphones, most consumers use tablets at the end of the day, in the comfort of their home, while...

    • Downloads: 259
  • For Customer Insights Professionals

    Report:Marketers Are Using Data To Fuel Effective Mobile Campaigns

    Learn From Chinese Enterprises Making Effective Use Of Mobile Data To Power Contextual Marketing

    Chinese consumers, who comprise the world's largest mobile installed base, make dynamic use of mobile data in their daily lives. To thrive, organizations in China must excel at leveraging mobile data...

    • Downloads: 102
  • For eBusiness & Channel Strategy Professionals

    Report:Engage Customers Through Mobile

    Executive Overview: The Mobile Mind Shift Playbook

    eBusiness and channel strategy professionals face both the opportunity and the challenge of an ever more connected consumer. Consumers expect to be able to engage with brands on their mobile devices...

    • Downloads: 1386
  • For eBusiness & Channel Strategy Professionals

    Report:Brief: The State Of India's Online Retail Market In 2015

    Mobile And Marketplaces Are Key Growth Drivers

    The Indian online retail market is at an early stage, yet it is attracting investment and Forrester expects it to grow at a rapid pace through 2019. We anticipate that India's online retail spending...

    • Downloads: 76
  • For eBusiness & Channel Strategy Professionals

    Report:The Business Case For mPOS Is Associate Enablement

    Mobile Point Of Service Is Marked By Rising Interest But Misunderstood ROI

    Mobile point of service (mPOS) has seen a rapid increase in interest from eBusiness and retail leaders over the past few years; however, the return on investment (ROI) has been elusive. Deployment...

    • Downloads: 101
  • For eBusiness & Channel Strategy Professionals

    Report:Forrester Research Mobile And Tablet Commerce Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet

    The promise of mobile commerce was finally realized in 2013. Since then, retailers have intensified their investments and presence within the mobile space. As companies continue to refine their...

    • Downloads: 19
  • For B2C Marketing Professionals

    Report:The Global Mobile Revolution Is Just Beginning

    Marketers Must Shift From Being "Mobile-First" To Mastering Mobile Moments

    Many B2C marketers have embraced the notion of mobile-first; they are starting to design websites and marketing campaigns with mobile in mind instead of simply retrofitting their approach to mobile....

    • Downloads: 260
  • For Customer Insights Professionals

    Report:Mobile's Role In The Consumer's Path To Purchase

    A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

    When they want a product or service, consumers embark on a path to purchase; they discover, explore, buy, use, ask, and engage using a multitude of touchpoints. The rise in the adoption of mobile...

    • Downloads: 75
  • For B2C Marketing Professionals

    Report:Keeping Score Of US Smartphone Usage During The 2015 Super Bowl Event

    A Technographics® 360 Report: Using Behavioral Tracking, Social Listening, And Online Community Data

    The 2015 Super Bowl had 114 million viewers, making it the most watched television event in US history. This unprecedented level of viewership presents B2C marketing professionals with many...

    • Downloads: 15