eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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1086 results in Reports

  • Consumer Mobility
  • For B2C Marketing Professionals

    Report:The French Shopper Journey: Use The Customer Life Cycle To Anticipate What Customers Will Do Next

    The Customer Life Cycle Helps B2C Marketers Prioritize Channels And Touchpoints At Each Phase Of Your Customers' Path To Purchase

    B2C marketers must plan beyond the marketing funnel to support consumers across their entire life cycle. This report takes a closer look at French consumers' path to purchase, highlighting their use...

    • For eBusiness & Channel Strategy Professionals

      Report:The State Of Retailing Online 2016: Key Metrics, Business Objectives, And Mobile

      Benchmarks: The Retail eCommerce Playbook

      The State Of Retailing Online, an annual study by Shop.org and Forrester, profiles online retail merchants. It provides industry observers with an overview of metrics from the past year as well as...

      • Downloads: 94
    • For eBusiness & Channel Strategy Professionals

      Report:Build The Mobile Banking Road Map You Need

      Road Map: The Mobile Banking Strategy Playbook

      Digital banking executives and their teams need a mobile banking road map, but there are many ways to organize this plan, prioritize different initiatives, and outline what will be needed to complete...

      • Downloads: 616
    • For eBusiness & Channel Strategy Professionals

      Report:Build A World-Class Mobile Insurance Strategy

      Executive Overview: The Mobile Insurance Strategy Playbook

      Digital insurance teams are hitting their mobile stride, pushed along by growing numbers of customers who now want the same kinds of experiences from insurance providers that they have with...

      • Downloads: 897
    • For Infrastructure & Operations Professionals

      Report:Harness The Potential Of Millennials With Your Workforce Technology Strategy

      Millennial Workers Are Now The Largest Generation In The Workforce And Require A Different Approach

      The composition of the workforce is changing, as Millennials have recently become the largest generation in the workforce. Alongside that shift comes a change in work styles, a greater level of...

      • Downloads: 114
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Is Not A Channel

      Vision: The Mobile eBusiness Playbook

      eBusiness professionals who treat mobile as just a channel will fail. Mobile is not a new technology in 2015, but the majority of eBusiness professionals still treat it as one. Rather than leveraging...

      • Downloads: 587
    • For Application Development & Delivery Professionals

      Report:Mobile Feast Or Beggar's Banquet?

      Landscape: The Mobile App Development Playbook

      The variety of mobile operating systems, devices, form factors, and middleware technologies make an implementation that simply extends existing websites impossible, as do the time-to-market and user...

      • Downloads: 1063
    • For eBusiness & Channel Strategy Professionals

      Report:Mobile Mind Shift Maturity Framework

      Assessment: The Mobile eBusiness Playbook

      Few companies have adapted to the mobile mind shift. Many don't have the resources, budget, and organization to make the shift. This document will help eBusiness and channel strategy professionals...

      • Downloads: 392
    • For eBusiness & Channel Strategy Professionals

      Report:Brief: US Cross-Channel Retail Forecast, 2015 To 2020

      Mobile Phones Influence Nearly $1 Trillion In Retail Today

      While online retail continues to grow rapidly, digitally-influenced offline retail is also significant and growing. Shoppers often research online in big and small ways across every shopping category...

      • Downloads: 140
    • For B2C Marketing Professionals

      Report:The State Of Consumers And Technology: Benchmark 2015, Canada

      North American Consumer Technographics®

      This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

      • Downloads: 12
    • For B2C Marketing Professionals

      Report:2016 Mobile And App Marketing Trends

      Integrating Mobile In Your Strategy As A Key Brand Differentiator

      More than 50% of searches are happening on a mobile device and US consumers spent more time with mobile apps than watching TV in 2015. In India, Flipkart — the largest eCommerce player — has...

      • Downloads: 243
    • For eBusiness & Channel Strategy Professionals

      Report:Embed Innovation To Sustain Mobile Banking Excellence

      Continuous Improvement: The Mobile Banking Strategy Playbook

      Successful digital banking teams recognize that their jobs aren't done just because mobile banking apps and sites are live. Customer and business expectations set by the mobile mind shift are...

      • Downloads: 1159
    • For Application Development & Delivery Professionals

      Report:Brief: To Effectively Engage Customers, Target Them On The Right Device

      Work With Your CX Peers To Understand And Enable The Digital Customer Journey In Australia

      You need to make it easy for customers to interact and transact with your business. To achieve this goal, many companies seek to use a similar look and feel for all of their digital properties. But...

      • Downloads: 54
    • For Application Development & Delivery Professionals

      Report:TechRadar™: Spatial Data And Location Intelligence, Q1 2016

      Mobile Devices And The Internet Of Things Make Spatial Data Indispensable For Solving Business Problems

      Spatial data collection, analysis, and insights drive innovation and competitive differentiation far beyond traditional geographic information systems. A cornucopia of technologies exists to collect,...

      • Downloads: 93
    • For eBusiness & Channel Strategy Professionals

      Report:Who Does Mobile Commerce Well In The World's Largest eCommerce Market?

      Lessons From The Top Six eCommerce Retailers In China

      Mobile shopping has gained considerable momentum in China, but many retailers are still not ready to deliver good shopping experiences. Many retailers intend to upgrade their mobile commerce sites...

      • Downloads: 110
    • For eBusiness & Channel Strategy Professionals

      Report:The Forrester Wave™: Mobile Commerce And Engagement Platforms, Q1 2016

      The 10 Providers That Matter Most And How They Stack Up

      Ubiquitous customer adoption of mobile for commerce continues to put new demands on mobile commerce solution providers. In Forrester's 41-criteria evaluation of mobile commerce solution providers, we...

      • Downloads: 180
    • For B2C Marketing Professionals

      Report:Brief: Smart Banks Tap Into Customers' Mobile Moments

      Smart Banks Are Building Competitive Advantage By Serving Mobile Bank Customers Throughout The Customer Journey

      Mobile banking is gaining momentum worldwide, and mobile moments are the next battleground for banks. While Chinese consumers are rapidly embracing mobile moments, most banks have yet to follow them;...

      • Downloads: 134
    • For eBusiness & Channel Strategy Professionals

      Report:Build A Mobile Insurance Road Map That Meets Customer Needs And Business Objectives

      Road Map: The Mobile Insurance Strategy Playbook

      Mobile insurance strategic plans define "what we're going to do" and the mobile insurance road map spells out how the "what" will get done. By evaluating internal mobile resource access and...

      • Downloads: 486
    • For Customer Insights Professionals

      Report:Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (US)

      ForecastView Spreadsheet

      Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed base and...

      • Downloads: 1
    • For Customer Insights Professionals

      Report:Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (Western Europe)

      ForecastView Spreadsheet

      Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) for 16 countries in Western Europe. It also includes smartphone...

      • For Customer Insights Professionals

        Report:Brief: Track And Target Your Mobile Customers

        Five Ways To Improve Mobile Customer Recognition In China

        Customer insights (CI) and marketing pros in China struggle to optimize customer ad targeting on mobile platforms because they cannot use existing third-party cookie approaches for in-app mobile...

        • Downloads: 64
      • For Application Development & Delivery Professionals

        Report:Brief: Is Your Mobile App Customer-Ready?

        Understand The Mobile App Usage Of Australian Consumers To Drive Greater Mobile Engagement

        Australians are beginning to expect firms to serve them on their smartphones in their mobile moments, and many Australian firms are making efforts to serve customers in those moments via...

        • Downloads: 52
      • For Application Development & Delivery Professionals

        Report:Organize For Mobile Development Success

        Organization: The Mobile App Development Playbook

        Customer expectations are soaring as the mobile mind shift accelerates. To meet them, mobile development teams must release high-quality apps multiple times per year. It's important to focus on three...

        • Downloads: 632
      • For Sourcing & Vendor Management Professionals

        Report:What Does It Cost To Source A Mobile App?

        Skill Level, Location, And App Complexity Drive The Cost Of Assembling Mobile IDEA Teams

        Mobile projects are everywhere as leading application development and delivery (AD&D) pros race to build better ways to engage employees, partners, and customers. Development leaders often struggle...

        • Downloads: 118
      • For Application Development & Delivery Professionals

        Report:Vendor Landscape: Front-End Mobile Testing Tools

        Automated Testing Improves App Quality

        Mobile applications are the primary digital touchpoints for customers and employees, heightening the challenges for application development and delivery (AD&D) teams. Engaging, high-quality mobile...

        • Downloads: 194