eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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Market Imperatives



4 results in Reports

  • Consumer Mobility
  • Past 7 days
  • For Customer Insights Professionals

    Report:US Online Consumers' Perspectives On Wearables: An Update

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

    For consumers, wearable technology is no longer fantasy. Product launches and the explosive media coverage generated over the past year have propelled wearables into mainstream conversation. US...

    • Downloads: 1
  • For eBusiness & Channel Strategy Professionals

    Report:The Mobile Banking Metrics That Matter

    Performance Management: The Mobile Banking Strategy Playbook

    To achieve key business goals — such as boosting mobile banking use and increasing sales — eBusiness executives at banks need to put the right metrics in place for mobile banking. These...

    • Downloads: 1115
  • For eBusiness & Channel Strategy Professionals

    Report:US Mobile Phone And Tablet Commerce Forecast, 2015 To 2020

    Mobile Retail Transactions To Top $115 Billion In 2015

    Commerce on mobile devices continues to grow rapidly. Forrester projects that retail sales on smartphones and tablets will total $115 billion in 2015. This report provides a forecast of smartphone...

    • Downloads: 65
  • For B2B Marketing Professionals

    Report:The State Of Consumers And Technology: Benchmark 2015, US

    North American Consumer Technographics®

    This report is our annual overview of US consumers' behaviors and technology attitudes by generation, based on Forrester's North American Consumer Technographics surveys and our ForecastView data. US...

    • Downloads: 26