eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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19 results in Reports

  • Mobile Entertainment
  • Consumer Electronics
  • For B2C Marketing Professionals

    Report:Adapting To Media Fragmentation In Europe

    The Impact Of Media Fragmentation Patterns On Communication Strategy

    Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...

    • Downloads: 417
  • For eBusiness & Channel Strategy Professionals

    Report:How eBusiness Professionals Can Use The Convenience Quotient To Prioritize Mobile Services

    The Convenience Quotient Of Mobile Services: A Facebook Case Study

    Although a majority of consumers still prefer the traditional PC to a mobile phone when performing any task related to eBusiness, our research shows that mobile penetration continues to rise....

    • Downloads: 320
  • For B2C Marketing Professionals

    Report:The European Three-Screen Audience Is Growing, But TV Still Reigns

    A Reality Check On European Video Consumption

    While the PC has now emerged as a popular platform for video consumption among European Internet users, the TV is still the primary platform. And with mobile video still nascent, a substantial...

    • Downloads: 647
  • For B2C Marketing Professionals

    Report:Competing With Apple

    Assess Capabilities, Not Intent, To Benchmark Competitors Or Potential Partners

    At every new product launch, Apple secures enormous attention, in part due to Apple's cultivated mystique. Forrester advises firms to see through the magic by using threat analysis to predict what...

    • Downloads: 1151
  • For B2C Marketing Professionals

    Report:Mobile World Congress 2010: Welcome To Nontelecom Players!

    The mobile industry is in full swing. Its center of gravity is shifting from hardware to software, from voice to data and services, and from traditional telecom stakeholders to new entrants. Google's...

    • Downloads: 1103
  • For B2C Marketing Professionals

    Report:Forrester Research Mobile Media And Messaging Forecast, 1/10 (US)

    ForecastView Spreadsheet

    Mobile Media And Messaging Forecast (US): Usage and volume of SMS and MMS, segmenting SMS into application SMS and P2P SMS. Includes usage and revenue generated from categories of mobile media such...

    • Downloads: 1
  • For B2C Marketing Professionals

    Report:Will Radio Survive The Media Meltdown?

    The amount of time that US adults spend listening to radio has been on the decline. The trend is especially marked among young adults, who have taken to other audio platforms at a much greater rate....

    • Downloads: 384
  • For B2C Marketing Professionals

    Report:Technographics® Survey Highlights: US Youth Device Ownership And Habits

    This highlight deck summarizes the key findings related to devices and mobile usage from Forrester's North American Technographics Youth Online Survey, Q2 2009 (US). This is the second survey...

    • For eBusiness & Channel Strategy Professionals

      Report:The Convenience Quotient Of Mobile Services: A Facebook Case Study

      How To Make Mobile Services As Convenient As PC-Based Experiences

      The mobile industry has long imagined that cell phones may one day displace the PC for many consumer activities. For now, the vast majority of consumers prefer the PC to a mobile device for most...

      • Downloads: 1277
    • For B2C Marketing Professionals

      Report:Technographics Insight: Who Buys Mobile Services In Asia Pacific?

      This Technographic Insight takes in depth look at mobile usage and activities in Asia. It takes a look at differences in mobile ownership and uses between Asian countries with a focus on mobile...

      • For B2C Marketing Professionals

        Report:How Big Is The eReader Opportunity?

        Book Readers Drive The Market Now, But That Will Change

        The eReader market is hot: Barely a day goes by without an announcement of a new device release or acquisition. Amazon.com, leveraging its position as a dominant book retailer, has catalyzed the...

        • Downloads: 2089
      • For B2C Marketing Professionals

        Report:Monetizing Social Music

        Choosing The Right Product And Services Strategy

        As CD sales continue to fall off the proverbial cliff and the paid download market fails to take up the slack, social music destinations prosper, utilizing the power of the Web to a degree that...

        • Downloads: 574
      • For CMO Professionals

        Report:Preparing For The Coming Online TV Backlash

        An Open Letter To An Industry On The Verge Of A Big Mistake

        Online TV viewing has been a smash hit in the US, driving tens of millions of viewers to watch hundreds of millions of TV shows each month. However, the online TV model is coming under fire inside...

        • Downloads: 918
      • For B2C Marketing Professionals

        Report:Technographics® Insight: Young Hispanics Are Mobile's Bleeding Edge

        This Technographics Insight takes a look at Hispanic Gen Y consumers. It compared their mobile activities to those of non-Hispanic young consumers.

        • For B2C Marketing Professionals

          Report:The Downturn Delivers Upsides For TV Placeshifting

          Placeshifting enables consumers to watch their home TV anywhere, inside or outside the home. It offers TV providers and wireless carriers an inexpensive way to extend their product portfolios, which...

          • Downloads: 169
        • For B2C Marketing Professionals

          Report:Mobile Content: Smart Strategies In A Slowdown

          Mobile content will not suffer a meltdown as a result of the current economic slowdown, according to a new Forrester survey. Overall, just 6% of US online consumers expect to reduce their spending on...

          • Downloads: 368
        • For B2C Marketing Professionals

          Report:The US TV Market In Transition: Succeeding In A Multiplatform World

          With revenues stagnating in the US pay-TV, advertising, and DVD markets, the TV industry is turning to a host of new platforms to drive new growth. Forrester evaluated each of the emerging platforms...

          • Downloads: 480
        • For B2C Marketing Professionals

          Report:Is Nokia Monkeying With Music's Future?

          "Comes With Music" Is Compelling And Unique But Is A Significant Departure For The Music Industry

          Nokia's "Comes With Music" offers a new take on unlimited music subscription services: You get to keep what you've downloaded even after your subscription has expired. "Comes With Music" will help...

          • Downloads: 398
        • For B2C Marketing Professionals

          Report:Technographics® Insight: Which Channels Do Europeans Use To Watch TV?

          The TV set remains the main channel to watch TV but new channels arise. Streaming, downloaded programs, and mobile TV attract a certain audience: entertainment-focused young men. Today, more than 29...

          • Downloads: 1