eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

Refine your results

Date Range





Market Imperatives




366 results in Reports

  • Technology Product Strategies
  • For CIO Professionals

    Report:Understanding Shifting Technology Acquisition Patterns

    CIOs Remain At The Center Of Technology Management Spending

    How much control of tech spending has shifted away from the CIO and moved into the hands of line-of-business managers is a hot — and hotly debated — question among CIOs and vendors. In...

    • Downloads: 252
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Commerce Solutions For Digital Products And Services, 2015

    Supporting Digital Business Models Requires Flexible Platforms

    In the past, online transactions for digital product purchases differed little from physical product purchases, with the exception of the delivery method. However, today's digitally connected...

    • Downloads: 302
  • For CMO Professionals

    Report:Revamp Strategic Planning From The Outside In

    Three Keys To Driving Customer-Obsessed Business Strategy

    Fail to help your firm adapt to increasingly powerful customers, and you risk more than near-term disruption — you risk your company's long-term viability. Today's strategic planning must...

    • Downloads: 261
  • For Customer Experience Professionals

    Report:How B2B Companies Make The Case For Customer Experience

    Build A Burning Platform To Spark Action

    Customer experience (CX) professionals at business-to-business (B2B) companies face B2B-specific challenges that make it hard to justify investing in CX. Obstacles range from a lack of sufficient...

    • Downloads: 266
  • For Application Development & Delivery Professionals

    Report:Put The Customer At The Center Of Your Business Applications Portfolio

    Assessment: The Business Applications Playbook

    Mature enterprise applications portfolios are well adapted to vertically integrated enterprises with highly trained dedicated users. But the age of the customer means that enterprises need to...

    • Downloads: 370
  • For Sourcing & Vendor Management Professionals

    Report:Good Software Deals Improve BT Project ROI, Not Merely Reduce Cost

    This report describes the metrics that form part of Forrester's solution for sourcing and vendor management executives who are moving to strategic software sourcing. Too many sourcing executives lead...

    • Downloads: 384
  • For B2B Marketing Professionals

    Report:Make The Case For Partner Loyalty Investment

    Business Case: The Channel Partner Loyalty Playbook

    Partners will remain loyal to a vendor to the extent that the vendor relationship helps them achieve their business goals. The strength of this partner-vendor relationship is determined by multiple...

    • Downloads: 307
  • For Security & Risk Professionals

    Report:Quick Take: Proofpoint Acquires Nexgate

    Acquisition Signals A Maturing Social Risk And Compliance Market, But Proofpoint Still Has 'Points To Prove'

    On October 23, 2014, Proofpoint announced that it had acquired social risk and compliance (SRC) vendor Nexgate for approximately $35 million. While smaller than other security or social media vendor...

    • Downloads: 64
  • For CIO Professionals

    Report:Developing A Strategy For Telemedicine

    Providers Should Learn From Two Established Practices

    In the changing environment of healthcare technology, telemedicine is disruptive, as it forces shifts in business models for patient care. As one mode of telemedicine, remote interactive care,...

    • Downloads: 325
  • For Customer Experience Professionals

    Report:Banks And Retailers: You Cannot Price Your Way Out Of Bad Customer Experiences

    Why Customer Experience Matters More To Loyalty Than Price

    Have you ever wondered whether it makes more sense to invest in customer experience or in dropping your prices to improve customer loyalty? We tested the relationship between customers' perceptions...

    • Downloads: 740
  • For CIO Professionals

    Report:Quick Take: HP Announces Innovative Tools That Will Bridge Physical And Digital Worlds

    HP Announces Big Changes For 3D Printing

    HP has articulated a new vision for its personal computing and printing business, offering up two new products that will help bridge the physical and digital worlds. The Multi-Jet Fusion 3D printer...

    • Downloads: 120
  • For Infrastructure & Operations Professionals

    Report:Quick Take: HP Acquires Eucalyptus Systems

    HP Gains Some Solid Talent, But The Technology Story Is Not Yet Revealed

    On September 11, 2014, HP announced that it will be acquiring Eucalyptus Systems, an open source cloud platform founded in 2009. This is an unexpected move for HP. Since 2010, HP has been committed...

    • Downloads: 87
  • For B2B Marketing Professionals

    Report:Why Buyers Don't Want To Meet Your Salespeople And What To Do About It

    Introducing Forrester's Seller Archetypes To Win, Serve, And Retain Customers

    As buyers become more empowered in the business-to-business (B2B) marketplace, the pressure is building for sales enablement professionals to prepare their sales force to meet buyers' expectations....

    • Downloads: 293
  • For B2B Marketing Professionals

    Report:Asian Business Leaders Increasingly Lead Tech Buying Processes

    In Asia, the CIO no longer has sole responsibility for making tech investment decisions. Consumerization and the increasing role of technology as a business enabler are pushing...

    • Downloads: 36
  • For B2B Marketing Professionals

    Report:Executive Buyer Expectations — The Bar Is Low

    Your buyers have changed and there are some things you should know about them if you expect to get any money out of their wallets. If you are sales, marketing, product, or other leader with...

    • Downloads: 161
  • For B2B Marketing Professionals

    Report:Case Study: SAP Simplifies Its Pricing

    SAP's Pricing Team Standardizes On Fewer Metrics While Better Aligning Licensing With Business Value

    Forrester recently published our software pricing and licensing best practices to help software company sales enablement (SE) professionals to decide how to package software into price list products,...

    • Downloads: 168
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Salesforce Implementation Partners, Q2 2015

    The 13 Providers Best Suited For Larger, Transformational Salesforce Projects

    Salesforce — the behemoth of the software-as-a-service (SaaS) world — continues to expand into new solution areas, larger and more global deployments, and more strategic business...

    • Downloads: 261
  • For CMO Professionals

    Report:Brief: Google's Nest Buys Dropcam To Disrupt Digital Lifestyle

    CMOs' Strategies Must Tackle Environmental Scanning

    As June 2014 drew to a close, the tech press assembled in San Francisco to cover announcements from the annual Google I/O developer's conference. But the media mostly missed a significant...

    • Downloads: 157
  • For Security & Risk Professionals

    Report:Quick Take: Landesk Acquires LetMobile, Embracing A Unified Mobile Security Vision

    On May 21, 2014, client and systems management stalwart Landesk announced the acquisition of Israel-based mobile security firm LetMobile. LetMobile is a 15-person firm with innovative technology in...

    • Downloads: 68
  • For B2B Marketing Professionals

    Report:The Forrester Salesperson Development Tool — Salesperson Self-Assessment

    Understanding The Characteristics Of Your Sales Messengers

    The salesperson self-assessment in the Forrester Salesperson Development Tool for B2B marketers provides sellers with the opportunity to think about and identify how they currently sell to...

    • Downloads: 20
  • For B2C Marketing Professionals

    Report:How Extended Packaging Will Redefine Relationships Among Brands, Retailers, And Customers

    A European Perspective On Mobile Bar Codes

    You've seen them everywhere: in the corners of print ads, across billboards, on buses, or in pieces of direct mail — those small blocks of even smaller squares. Marketers are increasingly using...

    • Downloads: 277
  • For Customer Experience Professionals

    Report:Voice Of The Customer Vendor Go-To-Market Strategies, 2014

    Exercise Due Diligence When Selecting VoC Vendors

    When companies select vendors to support their voice of the customer (VoC) programs, they must look not only at vendor capabilities but also at other factors that drive success in the vendor...

    • Downloads: 466
  • For CIO Professionals

    Report:Smart Products Will Require A Hybrid CTO/CIO Skill Set

    The Burgeoning Set Of Connected Offerings Will Require New Skills

    The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...

    • Downloads: 463
  • For Application Development & Delivery Professionals

    Report:Market Overview: Enterprise Sales Force Automation Solutions

    Today's Solutions Are Changing The Nature Of Your Customers' Interactions With Your Sales Department

    The sales force automation (SFA) market is undergoing significant change with increasing emphasis on mobile sales capability, integration with other software products, real-time actionable insight,...

    • Downloads: 236
  • For B2B Marketing Professionals

    Report:Executive Buyers Prefer Email And Phone

    Your buyers have changed and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with...

    • Downloads: 164