eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

Refine your results

Date Range

Role

Methodology

Industry

Topics

Market Imperatives

Region

Vendor

Analyst

367 results in Reports

  • Technology Product Strategies
  • For Analyst Relations Professionals

    Report:Apply The Three Useful Archetypes Of Industry Analysts To Optimize Your AR Program

    While industry analyst relations (AR) professionals may feel as if every analyst poses a unique challenge, Forrester provides a model with which AR teams can classify analysts into three useful...

    • Downloads: 81
  • For Analyst Relations Professionals

    Report:Influence Deeply By Mapping Your Company Onto Analyst Models

    Many industry analysts in large or highly specialized firms use models in the form of diagrams, categories, structured descriptions, and vocabularies to describe, evaluate, and recommend vendor...

    • Downloads: 127
  • For B2B Marketing Professionals

    Report:Using A Results Chain To Model Your Lead-to-Revenue Process

    This results chain toolkit is a companion tool for the processes module of Forrester's lead-to-revenue playbook. Forrester recommends that B2B marketing leaders use a results chain model to frame and...

    • Downloads: 34
  • For CIO Professionals

    Report:Global Tech Market Outlook 2012 To 2013

    Economic Weakness Will Slow, But Not, Stop Growth

    CIOs tracking broader tech market trends to see where their firms stand face a mixed picture, depending on their location. On a global basis, the European recession and weakening economic growth in...

    • Downloads: 1407
  • For Security & Risk Professionals

    Report:Quick Take: Pulse Secure Spins Off, Immediately Acquires MobileSpaces

    Good News For S&R Pros Seeking A Unified Solution For Mobile Device, App, And Data Security

    On October 2, 2014 Juniper Networks divested Junos Pulse, a secure gateway and VPN offering, into a new entity, Pulse Secure, which simultaneously announced the acquisition of mobile application...

    • Downloads: 54
  • For eBusiness & Channel Strategy Professionals

    Report:Market Overview: Subscription And Recurring Billing Solutions 2012

    Few industries are immune from the digitization of experiences, content, services, and products. In this era of cloud computing and consumer mobile devices, today's digital products have evolved from...

    • Downloads: 801
  • For B2B Marketing Professionals

    Report:The Forrester Partner Loyalty Index

    To help eBusiness and channel strategy pros gauge their partners' loyalty, Forrester has developed an indexing tool — the Partner Loyalty Index. Channel partner loyalty can be readily measured. For...

    • Downloads: 24
  • For Infrastructure & Operations Professionals

    Report:Brief: Think Of Partnership, Not Intermediaries, In Pursuing Cloud Brokering Models

    Cloud management systems, integration technologies, and traditional systems management solutions are combining to open up new possibilities for cloud consumption, governance, and chargeback/showback...

    • Downloads: 150
  • For CMO Professionals

    Report:Brief: Amazon Prime Music Reveals A Warning To Other Product Categories

    Music Is Now A Feature, Not A Product

    In June 2014, Amazon.com announced the arrival of its Prime Music service. Just like with the company's Prime Instant Video service, the music service is free to Prime members who have already chosen...

    • Downloads: 136
  • For Security & Risk Professionals

    Report:The 2012 Consumer Security Market Landscape: Key Dynamics And Growth Opportunities

    Freeware solutions, device proliferation, consumerization, the app Internet, and new entrants offering adjacent consumer privacy and security offerings have and will continue to change consumer...

    • Downloads: 491
  • For CIO Professionals

    Report:Quick Take: Vodafone Transforms Itself To Support The Business Technology Agenda

    Observations From The Recent Vodafone Analyst Summit

    Collaboration and communication, both internally and externally with customers, partners, and suppliers, plays a much greater role in driving positive customer experience, hence it becomes the...

    • Downloads: 90
  • For B2B Marketing Professionals

    Report:What's On A Seller's Agenda?

    Your buyers have changed and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with...

    • Downloads: 148
  • For Analyst Relations Professionals

    Report:Industry Analyst Relations And Insight

    Insight: The Industry Analyst Relations Playbook

    Insight is analyst relations' (AR's) forgotten child, almost always playing second fiddle to the influence operation by which vendors commonly gauge AR's worth. However, AR spends more of its budget...

    • Downloads: 131
  • For Infrastructure & Operations Professionals

    Report:Quick Take: Dell's Nutanix Partnership Escalates The Hyperconvergence Vendor War

    Witness The Beginning Of A New Era In Infrastructure Convergence

    Dell's new original equipment manufacturer (OEM) partnership with hyperconvergence pioneer Nutanix adds a disruptive element to its portfolio that will help you design and deliver services more...

    • Downloads: 171
  • For B2B Marketing Professionals

    Report:Tap Resources To Optimize Partner Loyalty

    Organization: The Channel Partner Loyalty Playbook

    This report maps out the range of stakeholders within your organization whom you will work with, and work for, in executing the channel partner loyalty playbook. It is designed to help sales...

    • Downloads: 308
  • For B2B Marketing Professionals

    Report:Buyer Role Profile: CIO

    This report is designed to give sales enablement professionals an introduction to the chief information officer (CIO) role, as well as an overview of the general concerns facing people in this...

    • Downloads: 428
  • For Customer Insights Professionals

    Report:Quick Take: IBM-Twitter Partnership Narrows The Data To Insights Gap

    And In Turn Lures Business To The Cloud

    What happens in Vegas, stays in Vegas — unless you tweet about it. On October 29, IBM and Twitter announced a partnership to help enterprises get customer insights from the social giant's...

    • Downloads: 100
  • For Application Development & Delivery Professionals

    Report:Market Overview: Online Video Platforms For Sales And Marketing

    Vendors Focus On Folding Video Into Marketing Operations

    Digital video is the fastest growing advertising format and an established content marketing tactic. As marketing leaders get more programmatic about using video to nurture leads and customers, they...

    • Downloads: 185
  • For B2B Marketing Professionals

    Report:The 10 Most Innovative Partner Co-Marketing Tactics

    Becoming A Trusted Marketing Advisor Requires Focus And Follow-Through

    B2B partner marketers are tasked with improving the marketing prowess of their partner communities, but progress has been slow to date. With the rise of social media and avant-garde digital marketing...

    • Downloads: 471
  • For Application Development & Delivery Professionals

    Report:Market Overview: Salesforce Services Partners

    Market Shakeout Changes The Provider Landscape

    Salesforce continues to grow at impressive rates, now boasting more than 140,000 customers and a wide solutions footprint spanning customer resource management (CRM), IT service management (ITSM),...

    • Downloads: 207
  • For CIO Professionals

    Report:Quick Take: Apple Doubles Down On Its Premium Brand With The iPhone 5s And 5c

    New Products Reflect The Company's Conviction That It Can Command Growth At The High End Of The Smartphone Market

    As the world watched Apple's latest iPhone announcements, the company departed from its previous product strategy. With a saturating high-end smartphone market and growth rapidly shifting to...

    • Downloads: 124
  • For B2B Marketing Professionals

    Report:What Do Executive Buyers Find Valuable?

    Your buyers have changed, and there are some things you should know about them if you expect to get any money out of their wallets. If you are a sales, marketing, product, or other leader with...

    • Downloads: 206
  • For Analyst Relations Professionals

    Report:Industry Analyst Relations And Influence

    Influence: The Industry Analyst Relations Playbook For 2015

    Most valuable AR programs rely, sometimes exclusively, on analysts enhancing the commercial fortunes of the vendors by influencing marketplace players like buyers, partners, journalists, and...

    • Downloads: 481
  • For Infrastructure & Operations Professionals

    Report:Brief: Cisco's Tail-f Acquisition Is Good News For Your Flexible Service Ambitions

    The Move Validates Forrester's Virtual Network Infrastructure Vision

    On June 17, 2014, Cisco announced its acquisition of Tail-f Systems for $175 million in cash and retention incentives. The acquisition helps Cisco deliver on a virtual network infrastructure vision...

    • Downloads: 83
  • For B2B Marketing Professionals

    Report:What Executives Believe Constitutes A Valuable Meeting

    Your strategy for growth -- by cross- or upselling your portfolio to new buyers at existing accounts -- is likely suffering because the executives your sales teams manage to engage are underwhelmed...

    • Downloads: 74