eCommerce

eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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401 results in Reports

  • Technology Product Strategies
  • For Analyst Relations Professionals

    Report:Organize And Educate AR's Spokespeople

    Analyst relations (AR) influence programs rely on a double act between the AR professionals and the spokespeople who front a variety of engagements with the analysts. These AR pros and spokespeople...

    • Downloads: 203
  • For CIO Professionals

    Report:Mobile's Ascendance Will Accelerate IT Services Restructuring

    The IT Services Opportunity In Systems Of Engagement

    Mobile is more than just a pretty face. New platforms will usher in a whole new class of systems focused on engaging customers, employees, and business partners. The move to systems of engagement and...

    • Downloads: 374
  • For Sales Enablement Professionals

    Report:Buyer Role Profile: Data Center Manager

    This report is designed to give sales enablement professionals an introduction to the data center manager role, as well as an overview of the general concerns facing people in this position. Sales...

    • Downloads: 148
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Salesforce.com Implementation Services, Q2 2013

    Comparing The Top 10 Salesforce.com Implementation Services Options Worldwide

    In Forrester's 45-criteria evaluation of salesforce.com (SFDC) implementation services providers, we identified the 10 most significant salesforce.com implementation partners — Accenture,...

    • Downloads: 906
  • For Sales Enablement Professionals

    Report:Leverage The Channel Management Technology Spectrum

    Tools And Technology: The Channel Partner Loyalty Playbook

    Channel partners' loyalty to vendors and suppliers is waning, resulting in risk to vendors' and suppliers' wallet share and revenue growth with respect to their channel partners. Channel...

    • Downloads: 180
  • For Sales Enablement Professionals

    Report:Partner Relationships Need Their Own Management System

    Advances In Commercial PRM Software Make Investment Viable

    Channel-oriented tech vendors and other business-to-business (B2B) companies (telecommunications, life sciences, insurance, or industrial goods) have had the need for partner relationship management...

    • Downloads: 227
  • For Marketing Leadership Professionals

    Report:Forrester Research Online Paid Content Forecast, 2012 To 2017 (EU-7)

    ForecastView Spreadsheet

    Includes audience, buyers, and revenues for online content, including news, video, games, and music for the EU-7. Regional data and individual data for France, Germany, Italy, the...

    • Downloads: 6
  • For Sales Enablement Professionals

    Report:Drive Sales Force Behavior Change With Strategic Motivation Programs

    Deploy Technology-Enabled Gamification To Improve Sales Performance

    Motivating salespeople to change and do what you want them to do is a daily challenge for sales managers and other sales enablement professionals in almost every company. The long-practiced comfort...

    • Downloads: 71
  • For CIO Professionals

    Report:It's Time To Take Your Data To Market

    Your Data May Have Tremendous Commercial Potential

    Data is exploding — some statistics claim 90% of the world's data has been generated in the past two years. This environment has resulted in companies starting to examine the commercial...

    • Downloads: 244
  • For Application Development & Delivery Professionals

    Report:SOA Plays An Important Role In A Telco Merger

    EE Uses SOA To Unify Business Operations Across Three Separate Brands

    Service-oriented architecture (SOA) strategies continue to add significant value in the industry. EE, a UK digital telecommunications company formed by merging the UK operations of T-Mobile and...

    • Downloads: 176
  • For Sales Enablement Professionals

    Report:Introduction To The Value Equation Framework

    As a wave of B2B organizations develop business strategies that are predicated on selling more things to existing customers, they are asking their sales forces to move from selling products to...

    • Downloads: 433
  • For CMO Professionals

    Report:Tell Stories To Connect With Business Buyers

    Using Narrative Makes Content More Compelling

    Most business content fails to engage buyers. And marketers admit they struggle to make it more compelling. The solution to this problem is something we all know and love — a good story. To...

    • Downloads: 163
  • For Sales Enablement Professionals

    Report:Apply The Hawthorne Effect For Continuous Improvement

    Continuous Improvement: The Channel Partner Loyalty Playbook

    In this time of high demand and constrained supply of channel partners, partner loyalty can be difficult to maintain, much less improve. Many channel professionals, in an attempt to buy partners'...

    • Downloads: 32
  • For CIO Professionals

    Report:Brief: Infosys' EdgeVerve Targets Enterprises' Digital Transformation Needs

    Infosys Creates A Software Subsidiary To Accelerate The Growth Of Its Software Products And Solutions Business

    Infosys recently announced the creation of a wholly owned subsidiary: EdgeVerve Systems. The new entity will own, develop, market, and sell Infosys' Edge line of software products and solutions,...

    • Downloads: 110
  • For Customer Insights Professionals

    Report:The State Of Lead-To-Revenue Management

    To establish the current state of lead-to-revenue management (L2RM) practices among tech marketers, we analyzed 80 client inquiries on the topic that tech marketing professionals posed to us from...

    • Downloads: 797
  • For Sales Enablement Professionals

    Report:Partner Marketing Capabilities Assessment

    To systematically determine how well your partner marketing program is performing today, and set a baseline for what to improve moving forward, measuring all the significant activity you put into...

    • Downloads: 47
  • For Sales Enablement Professionals

    Report:The Cloud Has Changed Channel Sourcing Dynamics For Software

    Which Channels Are Customers Sourcing From?

    In 2010, Forrester published a report on channel sweet spots to address how small and medium-size businesses (SMBs) source their software needs. Two years later, we're revisiting this topic to...

    • Downloads: 362
  • For CIO Professionals

    Report:US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth

    Customer-Facing Technologies Will See The Fastest Growth

    Our updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...

    • Downloads: 630
  • For CIO Professionals

    Report:What The European CEO Needs From The CIO In 2014

    Trust In IT Delivery Is An Issue For European Business Decision-Makers

    Continuing economic uncertainty, regulatory pressures, and the digitization of commerce will place further stress on European IT budgets and plans in 2014. The good news highlighted in our research...

    • Downloads: 278
  • For Analyst Relations Professionals

    Report:Target Industry Analyst Relations With Achievable Metrics

    Benchmarks: The Industry Analyst Relations Playbook

    Myriad options puzzle industry analyst relations (AR) professionals as they try to measure the value they bring to high-tech vendors and to deliver consistently against related targets. A Forrester...

    • Downloads: 529
  • For Sales Enablement Professionals

    Report:Earning Channel Loyalty In A Hypercompetitive Market

    Relationship Incentives Count As Much As Sales Incentives

    The number of tech vendors looking to develop channel partner relationships or to increase their partner wallet share is on the rise. Yet the growth in the number of channel companies is just not...

    • Downloads: 325
  • For Sales Enablement Professionals

    Report:Why Do Sales Reps Believe They Lose Deals?

    Salespeople in different roles (e.g., strategic accounts, geographic, inside) and different levels of experience have very different perspectives on selling — or do they? There are some things...

    • Downloads: 184
  • For Sales Enablement Professionals

    Report:Content Management Process And Organization Capabilities Assessment

    B2B marketers realize that delivering an effective content marketing strategy is now a critical differentiation imperative as they align with the customer life cycle. Review the criteria and answer...

    • Downloads: 61
  • For Sales Enablement Professionals

    Report:How To Deliver Measurable Value From Your Sales Kickoff

    Start With The Problem Your Kickoff Is Designed To Address

    Sales enablement professionals, hard at work wrestling down the random acts of sales support, are finding their sales kickoff is under the scrutiny of the CEO. The question is this: If you're in...

    • Downloads: 162
  • For CIO Professionals

    Report:Brief: Product Innovation Must Focus On Simplicity To Enhance Customer Experiences

    Leading Vendors Showcase The Importance Of Simplicity For User Interfaces, Architecture, And Business Functionality

    In the age of the customer, empowered consumers have much broader access to products; they can purchase from anyone at any time. As a result, companies must look to product innovation and...

    • Downloads: 178