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For Customer Experience Professionals
A Benchmark Of How Well Brands In China Use The Customer Experience To Create And Sustain Customer Loyalty
For the first time, Forrester has applied the new Customer Experience Index (CX Index™) methodology to appraise how well companies in China are delivering customer experiences that create and...
- Downloads: 98
For Enterprise Architecture Professionals
Three Lessons From Chinese Internet Companies
"Internet companies" is a unique term used in China to refer to digital enterprises. These firms were born digital, and they are disrupting traditional companies in every major vertical. Traditional...
- Downloads: 80
For Application Development & Delivery Professionals
Create A B2B Order Management Strategy That Prioritizes Speed And Agility Over Economies Of Standardization
Many eCommerce projects fail due to problems integrating front-office applications with back-office order tracking and execution. This "integration gap" is a particular challenge in B2B scenarios...
- Downloads: 218
For CIO Professionals
Analyze And Close Your Customer Engagement Technology Gap
In the age of the customer, every employee has a responsibility to win, serve, and retain customers, directly, indirectly, or, in the case of customer-obsessed employees, both. As the head of the...
- Downloads: 188