eCommerce refers to activities in which businesses — or consumers — use the Internet to identify supplies, select products and services, complete financial transactions, and/or obtain services. Delivery may occur online or outside of the Internet. Research coverage includes eCommerce platforms and technologies and mobile eCommerce.

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26 results in Reports

  • Emily Collins
  • Marketing Methods
  • For Customer Insights Professionals

    Report:Craft A Loyalty Strategy That Raises Your Maturity

    Strategic Plan: The Customer Loyalty Playbook

    Companies that attempt to drive loyalty with points and discounts alone will miss their mark. Customer insights (CI) professionals seeking to build a loyalty strategy that stands out need a game plan...

    • Downloads: 633
  • For Customer Insights Professionals

    Report:Advance Your Approach To Customer Loyalty

    Assessment: The Customer Loyalty Playbook

    If you are serious about earning and maintaining customer loyalty, you can't treat it as a tactic or a discrete program anymore. Customer loyalty requires strategic alignment, deliberate planning,...

    • Downloads: 1565
  • For Customer Insights Professionals

    Report:Brief: Loyalty Programs Unveil Your Most Loyal Customers

    Refine The Member Experience To Boost Loyalty

    Loyalty programs are often touted as discount schemes that have little impact on customer relationships. But we find that when done right, loyalty programs encourage a company's most engaged...

    • For Customer Insights Professionals

      Report:Understanding The Anatomy Of A Loyalty Technology Platform

      Technology plays an integral role in managing and executing a loyalty program. But buyers face an array of technology solutions that support their loyalty needs in different ways. This report is...

      • Downloads: 320
    • For Customer Insights Professionals

      Report:Navigate The Complex Customer Loyalty Ecosystem

      Tools And Technology: The Customer Loyalty Playbook

      Are you among the many customer insights professionals trying to boost your customers' loyalty but confused by the number of vendors offering loyalty solutions? The escalating importance of customer...

      • Downloads: 2848
    • For Customer Insights Professionals

      Report:Make Sense Of Customer Loyalty Measurement

      Performance Management: The Customer Loyalty Playbook

      Do you know how loyal your customers are? Loyalty means a lot of things to a lot of different organizations, and effectively measuring customer loyalty remains a road less traveled by many firms....

      • Downloads: 1469
    • For Customer Insights Professionals

      Report:Pave A Clear Path To Advanced Loyalty

      Road Map: The Customer Loyalty Playbook

      Customer insights (CI) professionals striving to increase customer loyalty face many challenges, including myopic me-too strategies, disparate data, siloed customer insights, and inadequate...

      • Downloads: 689
    • For Customer Insights Professionals

      Report:The State Of Loyalty Programs 2013

      Forrester recently surveyed 50 loyalty program marketers about their loyalty program strategies in an effort to understand the size, structure, and performance of their programs. This report contains...

      • Downloads: 1876
    • For Customer Insights Professionals

      Report:Two Approaches For Socializing Your Loyalty Program

      Direct Integration With Social Channels Creates The Richest Engagement And Data Opportunities

      Across the globe, more and more consumers are interacting socially than ever before. When it comes to loyalty, social channels provide an opportunity for brands to engage with members beyond the...

      • Downloads: 375
    • For Customer Insights Professionals

      Report:The Forrester Wave™: Loyalty Program Service Providers, Q4 2013

      The Eight Providers That Matter Most And How They Stack Up

      Forrester identified the eight most significant customer loyalty service providers — Aimia, Brierley+Partners, Connexions Loyalty, Epsilon, Kobie Marketing, Bond Brand Loyalty (formerly Maritz...

      • Downloads: 835
    • For Customer Insights Professionals

      Report:Be A Loyalty Company, Not A Company With A Loyalty Program

      Vision: The Customer Loyalty Playbook

      Customer loyalty practices come with a lot of baggage: They have become synonymous with points, discounts, and rewards. But it's time for a reality check. Loyalty is both behavioral and emotional,...

      • Downloads: 394
    • For Customer Insights Professionals

      Report:Create An Evolved Loyalty Strategy, Not Just An Effective Program

      Executive Overview: The Customer Loyalty Playbook

      In the age of the customer, it's more important than ever to engage effectively with your customers — how, when, and where they desire. To do this, customer insights (CI) professionals must...

      • Downloads: 1246
    • For Customer Insights Professionals

      Report:The Loyalty Program Participant Profile

      Landscape: The Customer Loyalty Playbook

      Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren't necessarily just interested in the cold hard cash. Loyalty program members also...

      • Downloads: 1844
    • For Customer Insights Professionals

      Report:B2B Loyalty, The B2C Way

      Consumer Loyalty Principles Can Help B2B Companies Reward, Recognize, And Engage Their Customers

      Earning customer loyalty is very important to B2B marketers. After all, loyalty translates directly into referrals and new cross-sell/upsell opportunities. But it's easy for customer insights (CI)...

      • Downloads: 263
    • For Customer Insights Professionals

      Report:Toolkit: Loyalty Program Member Interaction Assessment

      The inner workings of a loyalty program and external member interactions are deeply interconnected. To truly assess the success of a given program, you must look not only at the strategy but also at...

      • Downloads: 42
    • For Customer Insights Professionals

      Report:Brief: Simplify Your Loyalty Technology Buying Decision

      Align Technology With Loyalty Management And Marketing Priorities

      Technology plays an integral role in managing and executing loyalty programs and strategies. But as the importance of earning customer loyalty grows, so does the number of technology companies...

      • Downloads: 128
    • For Customer Insights Professionals

      Report:The Loyalty Partner Primer

      Benchmarks: The Customer Loyalty Playbook

      During the Forrester Wave™ evaluation of loyalty program service providers, we surveyed 98 customers about their vendor partnerships. We found that users are largely satisfied with the...

      • Downloads: 379
    • For Customer Insights Professionals

      Report:Is It The Right Time For A US Loyalty Coalition?

      The Climate Is Shifting For Loyalty Programs That Reward Across Multiple Partners

      Coalition loyalty programs like Air Miles, Fly Buys New Zealand, Nectar, and Payback get a lot of press for their ability to reward consumer spend across categories and impact business performance...

      • Downloads: 253
    • For Customer Insights Professionals

      Report:Three Must-Haves For Loyalty Strategy Success

      Processes: The Customer Loyalty Playbook

      Successful loyalty strategies boost customer retention, engagement, and the bottom line. But today, many companies fail because they haven't established the foundation they need to build basic...

      • Downloads: 1098
    • For Customer Insights Professionals

      Report:Perk Up Your Customer Loyalty Program

      A Guide To Determining The Right Loyalty Benefits Mix

      Building a strong relationship with your customers is more important than ever, and loyalty programs offer an opportunity to reward, recognize, and engage them. But the prevailing manifestation of...

      • Downloads: 364
    • For Customer Insights Professionals

      Report:Brief: Don't Hinge Health Insurance Loyalty On Incentives

      Use Data And Analytics To Build Consumer Trust And Longer-Lasting Engagement

      Consumers have more control over their health coverage decisions than ever before, and health insurers need to get better at building relationships with those consumers. But this shift isn't going to...

      • Downloads: 77
    • For Customer Insights Professionals

      Report:TechRadar™ For Customer Intelligence Professionals: Customer Loyalty Programs, Q1 2013

      Loyalty technologies play a central role in the execution and differentiation of customer loyalty programs and, more specifically, in driving consumer participation in a program across channels...

      • Downloads: 879
    • For Customer Insights Professionals

      Report:Case Study: SCENE Uses Customer Insights To Deliver Value To Loyalty Customers

      This report provides a case study supporting Forrester's best practices for customer intelligence professionals working to drive customer loyalty. Forrester identifies four crucial best practices for...

      • Downloads: 277
    • For Customer Insights Professionals

      Report:Master Your Mobile Loyalty Moments

      Continuous Improvement: The Customer Loyalty Playbook

      Today, consumers rely on their mobile phones and tablets as information, entertainment, shopping, and life companions. They expect they can get what they want in their immediate context and moments...

      • Downloads: 872
    • For Customer Insights Professionals

      Report:Get All Hands On Deck To Reinforce Customer Loyalty

      Organization: The Customer Loyalty Playbook

      Building customer loyalty requires an orchestrated effort from multiple teams: marketing, business technology (BT), customer service, customer insights (CI), and more. There are many ways a company...

      • Downloads: 612