Forrester Research For:
eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.
To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.
VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel
September 16, 2015 | Sucharita Mulpuru
September 8, 2015 | Lily Varon
July 29, 2015 | Julie Ask
July 28, 2015 | Michelle Beeson
Performance Management: The Mobile Insurance Strategy Playbook
October 6, 2015 | Ellen Carney
Mobile is now serious business for digital insurance teams, and it's rare to find an insurer that doesn't offer at least one mobile service to help customers research, buy, and service their...
Performance Management: The Mobile Banking Strategy Playbook
October 2, 2015 | Peter Wannemacher
To achieve key business goals such as boosting mobile banking use and increasing sales eBusiness executives at banks need to put the right metrics in place for mobile banking. These metrics should...
Information Architecture, Digital Business...
B2B Integration, B2C eCommerce...
October 27, 2015