Roles We Serve

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Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Paving The Path To Omnichannel Commerce

Road Map: The Omnichannel Commerce Playbook

May 16, 2018 | Brendan Witcher

Digital business professionals have prioritized omnichannel programs for years, but many are unsure of where to start. This report guides digital business pros on how to craft an omnichannel road map...

Report: Forrester Data: Online Retail Forecast, 2017 To 2022 (Latin America)

ForecastView Document

May 14, 2018 | Satish Meena

We expect that Latin American economies will continue to expand in 2018 after entering into an upward growth trend in 2017. Online retail in Latin America will grow at a compound annual growth rate...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: How To Boost Online Conversion With Shoppable Video

July 24, 2018

Webinar: The Outlook For Insurance In A Digital World

July 10, 2018

Webinar: The Way Europeans Purchase Debt Is Changing; What Do You Need To Look Out For?

June 21, 2018

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