Roles We Serve

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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Vice President and Group Director Carrie Johnson (01:07)

Challenges Facing Today’s eBusiness & Channel Strategy Leaders

Transform digitally enabled customer experiences:

The Forrester Wave™: B2C Global Commerce Service Providers, Q1 2015

Become a digital business leader:

Rank Yourself With The Digital Maturity Model

The Digital Business Transformation Playbook For 2015

Create contextual mobile offerings:

Mobile Technologies That Drive Sales

The Mobile eBusiness Playbook For 2015

Turn big data into customer insights:

TechRadar™: Retail Analytics, Q3 2014

eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Inject Discipline Into Your Digital Innovation Process

Financial Innovators Excel At Four Stages Of Innovation

September 1, 2015 | Oliwia Berdak

Digital innovation is both art and science. While creativity, design instinct, and good timing all play a role, eBusiness executives at financial services firms need processes to convert creative...

Report: Digitize Your Business Strategy

Executive Overview: The Digital Business Transformation Playbook

August 27, 2015 | Martin Gill

Digital technologies empower customers like never before, transforming their relationship with brands and products. The speed with which consumers embrace these new touchpoints is only getting...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: The Future Of The Digital Store

September 9, 2015

Webinar: Global eCommerce Trends In 2015

September 15, 2015

Webinar: Test Drive! Forrester's 2015 US Mobile Auto Insurance Benchmark

October 27, 2015

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