Roles We Serve

Marketing & Strategy:

Technology Management:

Technology Industry:

Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Latest Research For This Role

Report: Vendor Landscape: Product Information Management (PIM), Q3 2017

Forrester's Landscape Overview Of 17 Providers

October 13, 2017 | Bruce Eppinger

Digital business professionals use product information management (PIM) solutions to bring products to market in a fraction of the time that it has taken in the past. PIMs eliminate thousands of...

Report: eCommerce Trends And Outlook For Latin America

Trends In Brazil, Argentina, And Mexico From The Latin America Online Retail Forecast, 2016 To 2021

October 12, 2017 | Lily Varon

With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand their digital...

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Analysts Serving This Role

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Upcoming Events For This Role

Webinar: 2018 Predictions: Customer-Obsessed, Data-Driven Retailers Thrive

November 1, 2017

Webinar: State Of Global Online Retailing In 2017

October 31, 2017

Webinar: Smart Homes Forecast: US Adoption Of Smart Speakers And Their Online Retail Impact

October 25, 2017

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