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Forrester Research For:

eBusiness & Channel Strategy Professionals

eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.

To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.

Who this role is for:

VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel

Vice President and Group Director Carrie Johnson (01:07)

Challenges Facing Today’s eBusiness & Channel Strategy Leaders

Transform digitally enabled customer experiences:

The Race To Digital: How Digital Masters Will Widen Their Lead Over Digital Dinosaurs

Become a digital business leader:

Take The Digital Business Readiness Assessment

The Digital Business Transformation Playbook

Create contextual mobile offerings:

The Fight Between Apps And Websites Is Futile; You Need Both

The Mobile eBusiness Playbook

Turn big data into customer insights:

TechRadar™: Big Data, Q1 2016

eBusiness & Channel Strategy Blog

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Latest Research For This Role

Report: Seven Ways For Australian Retailers To Improve The Customer's Mobile Commerce Experience

July 28, 2016 | Tim Sheedy

Mobile shopping has gained considerable momentum in Australia, but many retailers still do not deliver great mobile shopping experiences. Most have built capable mobile web stores, but few have made...

Report: The Visionary's Guide To Digital Store Planning

Strategic Plan: The Digital Store Playbook

July 28, 2016 | Adam Silverman

A successful strategic plan hinges on a strong vision for the digital store. We expect eBusiness leaders who drive digital store transformation initiatives to have a deep-seated vision for how...

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Analysts Serving This Role

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Upcoming Events For This Role

Forum: CXDC 2016

September 12, 2016

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