Forrester Research For:
eBusiness professionals need to infuse digital skills throughout their organizations to win, serve, and retain customers.
To succeed, you must create best-in-class digital touchpoints to drive engagement and profitability, deliver seamless omnichannel experiences for cross-channel customers, and serve them in their mobile moments.
VP of Channel Strategy
VP of eCommerce
VP of Digital Strategy
VP of Omnichannel
July 26, 2016 | Julie Ask
July 26, 2016 | Zhi Ying Ng
July 19, 2016 | Aurelie L'Hostis
July 13, 2016 | Julie Ask
July 28, 2016 | Tim Sheedy
Mobile shopping has gained considerable momentum in Australia, but many retailers still do not deliver great mobile shopping experiences. Most have built capable mobile web stores, but few have made...
Strategic Plan: The Digital Store Playbook
July 28, 2016 | Adam Silverman
A successful strategic plan hinges on a strong vision for the digital store. We expect eBusiness leaders who drive digital store transformation initiatives to have a deep-seated vision for how...
Omnichannel Customer Experience, Customer Advocacy...
B2C eCommerce, Multichannel Architecture...
September 12, 2016