Ellen Carney

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a principal analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.


Ellen received a B.S. in economics from Southern New Hampshire University.

Ellen Carney's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Rethink Rewards Programs To Earn Insurance Agent Loyalty

    Agent loyalty has a big impact on insurance carrier revenues. Given the big boost that loyalty can mean for sales, is more money the way to an agent's heart? Agent compensation is already a big ...

  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2016: North American Digital Insurance

    US and Canadian digital insurance teams have come face to face with the age of the customer. Customers expect to have their problems solved whenever, wherever, and on any device. New competitors...

  • For eBusiness & Channel Strategy Professionals

    Report: Choose The Right Mobile Insurance Solution

    Poor technology decisions will undermine the best mobile insurance strategies. Making the wrong choice could mean trading away a mobile platform that remains viable for the long haul for one tha...

  • For Enterprise Architecture Professionals

    Report: Brief: IoT And Analytics Startups Can Turn Insurers Into "The Good Guys"

    The property and casualty (P&C) insurance industry is notoriously conservative. But in the age of the customer, this old-guard loyalty to the status quo needs to change. In this brief, Forrester...

  • For eBusiness & Channel Strategy Professionals

    Report: Loyal Insurance Agents Drive Sales

    Even after nearly 20 years of online, and now mobile, insurance experiences, US consumers and small businesses trust and turn to agents more than any other channel to handle their insurance need...

  • For eBusiness & Channel Strategy Professionals

    Report: The Future Of Insurance Is Mobile

    Smart, portable devices in pockets, purses, and now wrists are opening up a series of opportunities and challenges for insurance eBusiness. The unrelenting pace of innovation means that mobile i...

  • For B2B Marketing Professionals

    Report: Industry Essential: The US Insurance Market

    The US insurance industry is the fifth largest industry sector in the country. The industry generated almost $1.4 trillion in revenues in 2002, yet, on average, it earns less than a penny for ev...

  • For B2B Marketing Professionals

    Report: Industry Essential: The US Retail Banking Market

    At the end of 2007, Federal Deposit Insurance Corporation (FDIC)-insured banks in the US held nearly $6.9 trillion in deposits, supported more than 73,000 branches, and employed 1.8 million peop...

  • For eBusiness & Channel Strategy Professionals

    Report: Build A World-Class Mobile Insurance Strategy

    Digital insurance teams are hitting their mobile stride, pushed along by growing numbers of customers who now want the same kinds of experiences from insurance providers that they have with reta...

  • For eBusiness & Channel Strategy Professionals

    Report: Trends 2013: North American Insurance eBusiness And Channel Strategy

    There's one word that sums up what's going on in the business of insurance right now: disruption. There are four drivers behind the state that the industry is in, all of which have implications ...

View all of Ellen Carney's Research

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