Ellen Carney

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a principal analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.

Education

Ellen received a B.S. in economics from Southern New Hampshire University.

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51 results in Reports

  • Ellen Carney
  • Sales Enablement
  • For Sales Enablement Professionals

    Report:Banking And Insurance Key Security Technology Shopping Influencers

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding online and traditional media that influence the purchase of IT...

    • Downloads: 10
  • For Sales Enablement Professionals

    Report:Banking And Insurance 2010 IT Security Budgets And Spending

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding 2010 security budget and spending plans in the banking and...

    • Downloads: 23
  • For Sales Enablement Professionals

    Report:Banking And Insurance IT Security Roles And Responsibilities

    This Data Chart highlights findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding IT security roles and responsibilities within the banking and...

    • Downloads: 21
  • For Sales Enablement Professionals

    Report:Banking And Insurance Managed Security Services Buying Intentions

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding managed security purchasing intentions in the banking and...

    • Downloads: 10
  • For Sales Enablement Professionals

    Report:Banking And Insurance Security Priorities, Challenges, And Risks

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009 regarding IT security priorities, challenges, and risks for the banking and...

    • Downloads: 14
  • For Sales Enablement Professionals

    Report:Banking And Insurance Cloud Usage, Risk Perceptions, And Decision-Makers

    Based on the 2009 Business Data Services hardware survey, this is a banking and insurance industry look at cloud computing and cloud storage usage, risk perceptions, and decision-maker data.

    • Downloads: 21
  • For Sales Enablement Professionals

    Report:North American Insurance IT Spending In 2009

    Despite Gloom, Most North American Insurer Budgets Remain Stable

    The North American insurance industry is still plowing forward in an economy that fell completely off the rails during the third quarter of 2008. This year, insurers are tackling the impacts of a...

    • Downloads: 776
  • For Sales Enablement Professionals

    Report:IT Services: Banking And Insurance Services Sourcing Data

    A data chart on IT services sourcing data in banking and insurance.

    • Downloads: 5
  • For Sales Enablement Professionals

    Report:IT Services: Banking And Insurance Services Budget Data

    A data chart on IT services banking and insurance budget data.

    • Downloads: 3
  • For Sales Enablement Professionals

    Report:IT Services: Banking And Insurance Service Provider Selection And Satisfaction Data

    Data chart on IT services banking and insurance service provider selection and satisfaction data.

    • Downloads: 4
  • For Sales Enablement Professionals

    Report:IT Services: Banking And Insurance Vendor Management Practices Data

    Data chart on IT services vendor management data for banking and insurance industries.

    • Downloads: 6
  • For Sales Enablement Professionals

    Report:Pick The Right Sales Strategy To Sell To Insurers

    ACORD/LOMA Tech Exhibitors Exemplify Three Go-To-Market Approaches

    When sales teams can tie their offerings to customers' business outcomes, deals move forward. Go-to-market planners target vertical industries like financial services to articulate that value...

    • Downloads: 408
  • For Sales Enablement Professionals

    Report:Target The Right Role In IT For Different Software Conversations

    CIOs, executives in IT, and managers of IT are responsible for different types of initiatives and have different priorities. To have the most effective sales conversation, tailor your conversation to...

    • For Sales Enablement Professionals

      Report:Telecom And Networks North American Insurance And Banking Budget Data

      These data charts detail how the global recession has affected telecommunications spending and how budget spending and support in banking and insurance are affected.

      • Downloads: 1
    • For Sales Enablement Professionals

      Report:Telecom And Networks North American Insurance Mobile Data

      These data charts detail how the global recession has affected telecommunications spending and how enterprise mobility spending and support in banking and insurance are affected.

      • Downloads: 3
    • For Sales Enablement Professionals

      Report:Telecom And Networks North American Insurance And Banking Contact Center Data

      These data charts detail how the global recession has affected telecommunications spending and how contact center spending and support in banking and insurance are affected.

      • Downloads: 6
    • For Sales Enablement Professionals

      Report:Hot Insurance Tech Companies To Watch In 2009: Q2 Update

      The past year has tested the mettle of the insurance industry. Insurers like The Hartford Financial Services Group and Lincoln National Group converted to bank holding companies to take advantage of...

      • Downloads: 578
    • For Sales Enablement Professionals

      Report:Hot Banking Tech Companies To Watch In 2009: Q2 Update

      The banking industry continues to suffer from the global recession and backlash from last fall's financial crisis. While it's tempting to believe that bank-related technology investment is dead,...

      • Downloads: 629
    • For Sales Enablement Professionals

      Report:B2B Digital Marketing: A Deep Dive Into Insurance IT Decision-Makers

      Insurance professionals seem unlikely candidates for social media use. They trust familiar information sources, value personal relationships, and are generally risk-averse. However, this group's...

      • Downloads: 474
    • For Sales Enablement Professionals

      Report:Demand Insights: Predictive Analytics In The Financial Services Sector

      How IBM Helps Banks And Insurers Get The Business They Really Want

      Banks and insurers do a great job acquiring customers, but they fall down when it comes to cross- and upselling other services. Few financial services institutions even know if the customers they...

      • Downloads: 998
    • For Sales Enablement Professionals

      Report:Hardware Tech Marketers Bank On The Small Financial Services Market

      Not too long ago, IT hardware vendors banked on the business they got from financial services industry giants like Morgan Stanley, The Royal Bank of Scotland, and AIG. When the Wall Street bubble...

      • Downloads: 202
    • For Sales Enablement Professionals

      Report:Discovering Tech Opportunity In Islamic Finance

      Big Segment Captures Banker And Tech Vendor Attention

      The move to Islamic banking will challenge conventional bank IT, which means strong opportunities for tech vendors with expertise and experience in rolling out Islamic finance systems. In the face of...

      • Downloads: 317
    • For Sales Enablement Professionals

      Report:Inquiry Insights: Financial Services, Q4 2008

      What Was On The Minds Of Bank And Insurer Roles In '08?

      To understand how the recession, particularly the collapse of Wall Street and the housing market, is affecting technology decision-makers in the financial services industries, Forrester sorted...

      • Downloads: 400
    • For Sales Enablement Professionals

      Report:Hot Banking Tech Companies To Watch In 2009

      Profiles Of Technology Companies That Address Banking's Changed World

      The banking industry is going through its most challenging period since the Great Depression. Bank capital structures are stressed because of write-downs and write-offs, formerly high-flying...

      • Downloads: 890
    • For Sales Enablement Professionals

      Report:Hot Insurance Tech Companies To Watch In 2009

      Profiles Of Technology Companies That Are Reinventing Insurance IT

      Ready or not, the insurance industry is gearing up for some big changes. In 2008, insurers are being tested by a Wall Street collapse that tanked investment portfolios, driving business structural...

      • Downloads: 919