Ellen Carney

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a principal analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.


Ellen received a B.S. in economics from Southern New Hampshire University.

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6 results in Reports

  • Ellen Carney
  • B2B Marketing
  • eCommerce
  • For B2B Marketing Professionals

    Report:Banking And Insurance Key Security Technology Shopping Influencers

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding online and traditional media that influence the purchase of IT...

    • Downloads: 12
  • For B2B Marketing Professionals

    Report:B2B Digital Marketing: A Deep Dive Into Insurance IT Decision-Makers

    Insurance professionals seem unlikely candidates for social media use. They trust familiar information sources, value personal relationships, and are generally risk-averse. However, this group's...

    • Downloads: 479
  • For B2B Marketing Professionals

    Report:Demand Insights: Predictive Analytics In The Financial Services Sector

    How IBM Helps Banks And Insurers Get The Business They Really Want

    Banks and insurers do a great job acquiring customers, but they fall down when it comes to cross- and upselling other services. Few financial services institutions even know if the customers they...

    • Downloads: 1018
  • For B2B Marketing Professionals

    Report:How Banks And Insurers Shop For Technology

    Pick The Right Marketing Channels To Influence The Sale

    There are big differences between banking and insurance, even regarding what will persuade insurance or banking technology executives to buy. Earlier this year, Forrester invited a number of North...

    • Downloads: 620
  • For B2B Marketing Professionals

    Report:Industry Essential: The US Retail Banking Market

    At the end of 2007, Federal Deposit Insurance Corporation (FDIC)-insured banks in the US held nearly $6.9 trillion in deposits, supported more than 73,000 branches, and employed 1.8 million people....

    • Downloads: 1743
  • For B2B Marketing Professionals

    Report:Taking Industry Vertical Marketing To The Web

    Lessons From 100 Site Visits And One Excellent Example

    IT buyers rate vendor Web sites as one of the most important information sources they use when researching technology purchases. Vendors, too, are increasingly trumpeting industry solutions on their...

    • Downloads: 1030