Ellen Carney

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a principal analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.

Education

Ellen received a B.S. in economics from Southern New Hampshire University.

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25 results in Reports

  • Ellen Carney
  • Sales Enablement
  • Business Technographics
  • For Sales Enablement Professionals

    Report:Banking And Insurance Key Security Technology Shopping Influencers

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding online and traditional media that influence the purchase of IT...

    • Downloads: 10
  • For Sales Enablement Professionals

    Report:Banking And Insurance 2010 IT Security Budgets And Spending

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding 2010 security budget and spending plans in the banking and...

    • Downloads: 23
  • For Sales Enablement Professionals

    Report:Banking And Insurance IT Security Roles And Responsibilities

    This Data Chart highlights findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding IT security roles and responsibilities within the banking and...

    • Downloads: 21
  • For Sales Enablement Professionals

    Report:Banking And Insurance Managed Security Services Buying Intentions

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding managed security purchasing intentions in the banking and...

    • Downloads: 10
  • For Sales Enablement Professionals

    Report:Banking And Insurance Security Priorities, Challenges, And Risks

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009 regarding IT security priorities, challenges, and risks for the banking and...

    • Downloads: 14
  • For Sales Enablement Professionals

    Report:Banking And Insurance Cloud Usage, Risk Perceptions, And Decision-Makers

    Based on the 2009 Business Data Services hardware survey, this is a banking and insurance industry look at cloud computing and cloud storage usage, risk perceptions, and decision-maker data.

    • Downloads: 22
  • For Sales Enablement Professionals

    Report:North American Insurance IT Spending In 2009

    Despite Gloom, Most North American Insurer Budgets Remain Stable

    The North American insurance industry is still plowing forward in an economy that fell completely off the rails during the third quarter of 2008. This year, insurers are tackling the impacts of a...

    • Downloads: 777
  • For Sales Enablement Professionals

    Report:IT Services: Banking And Insurance Services Sourcing Data

    A data chart on IT services sourcing data in banking and insurance.

    • Downloads: 5
  • For Sales Enablement Professionals

    Report:IT Services: Banking And Insurance Service Provider Selection And Satisfaction Data

    Data chart on IT services banking and insurance service provider selection and satisfaction data.

    • Downloads: 4
  • For Sales Enablement Professionals

    Report:IT Services: Banking And Insurance Services Budget Data

    A data chart on IT services banking and insurance budget data.

    • Downloads: 3
  • For Sales Enablement Professionals

    Report:IT Services: Banking And Insurance Vendor Management Practices Data

    Data chart on IT services vendor management data for banking and insurance industries.

    • Downloads: 6
  • For Sales Enablement Professionals

    Report:Telecom And Networks North American Insurance Mobile Data

    These data charts detail how the global recession has affected telecommunications spending and how enterprise mobility spending and support in banking and insurance are affected.

    • Downloads: 3
  • For Sales Enablement Professionals

    Report:Telecom And Networks North American Insurance And Banking Contact Center Data

    These data charts detail how the global recession has affected telecommunications spending and how contact center spending and support in banking and insurance are affected.

    • Downloads: 6
  • For Sales Enablement Professionals

    Report:Telecom And Networks North American Insurance And Banking Budget Data

    These data charts detail how the global recession has affected telecommunications spending and how budget spending and support in banking and insurance are affected.

    • Downloads: 1
  • For Sales Enablement Professionals

    Report:Target The Right Role In IT For Different Software Conversations

    CIOs, executives in IT, and managers of IT are responsible for different types of initiatives and have different priorities. To have the most effective sales conversation, tailor your conversation to...

    • For Sales Enablement Professionals

      Report:Demand Insights: Predictive Analytics In The Financial Services Sector

      How IBM Helps Banks And Insurers Get The Business They Really Want

      Banks and insurers do a great job acquiring customers, but they fall down when it comes to cross- and upselling other services. Few financial services institutions even know if the customers they...

      • Downloads: 1000
    • For Sales Enablement Professionals

      Report:Hardware Tech Marketers Bank On The Small Financial Services Market

      Not too long ago, IT hardware vendors banked on the business they got from financial services industry giants like Morgan Stanley, The Royal Bank of Scotland, and AIG. When the Wall Street bubble...

      • Downloads: 202
    • For Sales Enablement Professionals

      Report:Financial Services Security Has A People Problem

      Technology Vendors Have To Prove How To Bridge The Gap To Different Roles

      There aren't too many industries that know more about their customers than banks and insurance companies. But that information also puts them at a big disadvantage when it comes to keeping customer...

      • Downloads: 353
    • For Sales Enablement Professionals

      Report:How Banks And Insurers Shop For Technology

      Pick The Right Marketing Channels To Influence The Sale

      There are big differences between banking and insurance, even regarding what will persuade insurance or banking technology executives to buy. Earlier this year, Forrester invited a number of North...

      • Downloads: 618
    • For Sales Enablement Professionals

      Report:North American Bank IT Spending In 2008

      Tech Marketers Must Address Five Key Needs To Help Banks Get Back To Basics

      The outlook for the North American banking industry is gloomy, requiring banks to be more judicious with their funds. Even in this morose environment, banks are planning on increasing their spending...

      • Downloads: 776
    • For Sales Enablement Professionals

      Report:North American Insurance IT Spending In 2008

      The insurance industry is contending with a tough market in 2008. Declining premium growth, a bear market, and larger Q1 incurred losses are making insurers more pessimistic this year than last, and...

      • Downloads: 794
    • For Sales Enablement Professionals

      Report:Understanding How Financial Services Firms Manage Tech Buying In A Downturn

      The North American financial services industry — which includes banking, insurance, and capital markets — spends a lot on technology. But with the big downturn in financial services...

      • Downloads: 764
    • For Sales Enablement Professionals

      Report:Taking Industry Vertical Marketing To The Web

      Lessons From 100 Site Visits And One Excellent Example

      IT buyers rate vendor Web sites as one of the most important information sources they use when researching technology purchases. Vendors, too, are increasingly trumpeting industry solutions on their...

      • Downloads: 1030
    • For Sales Enablement Professionals

      Report:Industry Essential: The US Insurance Market

      The US insurance industry is the fifth largest industry sector in the country. The industry generated almost $1.4 trillion in revenues in 2002, yet, on average, it earns less than a penny for every...

      • Downloads: 1811
    • For Sales Enablement Professionals

      Report:Leverage Four Factors When Selling To Financial Services Buyers

      In a recent survey, Forrester found that financial services buyers place strong emphasis on consultants, analysts, vendor events, and sales teams when researching IT purchases. Storage technology...

      • Downloads: 120