Ellen Carney

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a principal analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.


Ellen received a B.S. in economics from Southern New Hampshire University.

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7 results in Reports

  • Ellen Carney
  • Customer Experience Management
  • Financial Services
  • B2B Marketing
  • For B2B Marketing Professionals

    Report:Banking And Insurance Key Security Technology Shopping Influencers

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding online and traditional media that influence the purchase of IT...

    • Downloads: 13
  • For B2B Marketing Professionals

    Report:Hot Insurance Tech Companies To Watch In 2009: Q2 Update

    The past year has tested the mettle of the insurance industry. Insurers like The Hartford Financial Services Group and Lincoln National Group converted to bank holding companies to take advantage of...

    • Downloads: 583
  • For B2B Marketing Professionals

    Report:B2B Digital Marketing: A Deep Dive Into Insurance IT Decision-Makers

    Insurance professionals seem unlikely candidates for social media use. They trust familiar information sources, value personal relationships, and are generally risk-averse. However, this group's...

    • Downloads: 485
  • For B2B Marketing Professionals

    Report:Inquiry Insights: Financial Services, Q4 2008

    What Was On The Minds Of Bank And Insurer Roles In '08?

    To understand how the recession, particularly the collapse of Wall Street and the housing market, is affecting technology decision-makers in the financial services industries, Forrester sorted...

    • Downloads: 407
  • For B2B Marketing Professionals

    Report:Hot Banking Tech Companies To Watch In 2009

    Profiles Of Technology Companies That Address Banking's Changed World

    The banking industry is going through its most challenging period since the Great Depression. Bank capital structures are stressed because of write-downs and write-offs, formerly high-flying...

    • Downloads: 894
  • For B2B Marketing Professionals

    Report:Hot Insurance Tech Companies To Watch In 2009

    Profiles Of Technology Companies That Are Reinventing Insurance IT

    Ready or not, the insurance industry is gearing up for some big changes. In 2008, insurers are being tested by a Wall Street collapse that tanked investment portfolios, driving business structural...

    • Downloads: 925
  • For B2B Marketing Professionals

    Report:Taking Industry Vertical Marketing To The Web

    Lessons From 100 Site Visits And One Excellent Example

    IT buyers rate vendor Web sites as one of the most important information sources they use when researching technology purchases. Vendors, too, are increasingly trumpeting industry solutions on their...

    • Downloads: 1030