Ellen Carney

Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Ellen is a principal analyst serving insurance eBusiness & Channel Strategy Professionals. Her research focuses on the eBusiness strategies, technologies, adoption trends, and best practices of property and casualty, life, group, and health insurers globally. Ellen works with insurance clients to understand how market forces are changing how consumers, groups, and distributors engage with insurance carriers and the role that technology plays in maximizing new opportunities.

Ellen most recently served the technology sales enablement role, writing research and providing advisory on how technology vendors sell and market their solution value to industry buyers, with a particular focus on the insurance, banking, and securities industries.

Previous Work Experience

Ellen brings nearly 20 years of experience in delivering technical and professional services to clients in a variety of industries and markets. She joined Forrester from ThruPoint, a New York-based professional services firm, where she was a principal consultant focusing on IT service business strategy to Global 100 clients in securities, banking, and insurance; telecommunications; and media and entertainment. Before joining ThruPoint, Ellen was a director and principal analyst for Gartner, following the infrastructure services market, including consulting, support, and managed services. Prior to her Gartner experience, Ellen spent seven years in a variety of sales enablement and support roles at the former Cabletron Systems, including strategic bid and proposal management; inclusion on approved vendor lists for corporate and global accounts; and master sales and GSA contract management.

Ellen has presented on vertical industry and role-based marketing in a variety of Forrester and client events. She has been cited in a number of publications, including Forbes, Fast Company, The Wall Street Journal, Best's Review, Insurance & Technology, and American Banker.


Ellen received a B.S. in economics from Southern New Hampshire University.

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9 results in Reports

  • Ellen Carney
  • Business Technographics
  • For eBusiness & Channel Strategy Professionals

    Report:Tech Opportunities In The North American Insurance Industry

    Emerging Technologies Spur New Insurer Thinking And New Vendor Applications

    North American insurers are reorienting from business as usual, where actuaries and underwriter drive product creation and sales, to a "business-as-unusual" model in which insurers sell a customer...

    • Downloads: 976
  • For eBusiness & Channel Strategy Professionals

    Report:Trends 2011: North American Insurance eBusiness And Channel Strategy

    Four Trends Dominate The Agendas Of eBusiness Executives

    In 2010, US and Canadian insurers got a bounce back in their step. While the North American insurance industry may still not be dancing with joy, the outlook for the year ahead is a lot brighter than...

    • Downloads: 1289
  • For eBusiness & Channel Strategy Professionals

    Report:Tech Opportunities In North American Insurance IT Firms

    Forrester Forrsights For Business Technology

    Even in this seesaw economy, the insurance industry marches forward. Post-crash, insurers have dusted themselves off and are moving onward. Carriers are getting hipper and more creative in their...

    • Downloads: 464
  • For B2B Marketing Professionals

    Report:Banking And Insurance 2010 IT Security Budgets And Spending

    This data chart summarizes findings from Forrester's Enterprise And SMB Security Survey, North America And Europe, Q3 2009, regarding 2010 security budget and spending plans in the banking and...

    • Downloads: 23
  • For B2B Marketing Professionals

    Report:IT Services: Banking And Insurance Services Sourcing Data

    A data chart on IT services sourcing data in banking and insurance.

    • Downloads: 5
  • For B2B Marketing Professionals

    Report:Telecom And Networks North American Insurance And Banking Contact Center Data

    These data charts detail how the global recession has affected telecommunications spending and how contact center spending and support in banking and insurance are affected.

    • Downloads: 6
  • For B2B Marketing Professionals

    Report:Demand Insights: Predictive Analytics In The Financial Services Sector

    How IBM Helps Banks And Insurers Get The Business They Really Want

    Banks and insurers do a great job acquiring customers, but they fall down when it comes to cross- and upselling other services. Few financial services institutions even know if the customers they...

    • Downloads: 1018
  • For B2B Marketing Professionals

    Report:Financial Services Security Has A People Problem

    Technology Vendors Have To Prove How To Bridge The Gap To Different Roles

    There aren't too many industries that know more about their customers than banks and insurance companies. But that information also puts them at a big disadvantage when it comes to keeping customer...

    • Downloads: 354
  • For B2B Marketing Professionals

    Report:North American Insurance IT Spending In 2008

    The insurance industry is contending with a tough market in 2008. Declining premium growth, a bear market, and larger Q1 incurred losses are making insurers more pessimistic this year than last, and...

    • Downloads: 795