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Erna   Alfred Liousas

Erna Alfred Liousas

Analyst Serving B2C Marketing Professionals

As an analyst serving B2C Marketing Professionals, Erna focuses her research on social media marketing. Her research covers always-on brand programs, online communities, and social media technologies.

Previous Work Experience

Prior to joining Forrester, Erna was a consultant at a marketing strategy firm. There, she designed, developed, and facilitated marketing excellence programs for chemical, healthcare, and technology sectors. In addition, Erna worked at American Express as a senior manager. During her tenure, she was part of a core team that developed and successfully implemented American Express's overarching social media strategy, which resulted in her team receiving The Chairman's Award for Innovation. Erna also held positions of increasing responsibility with Communispace, The Performance Measurement Group, and Raytheon.

Education

Erna holds an MBA from Boston University and a B.A. from Brandeis University.

Erna Alfred Liousas

Analyst Serving B2C Marketing Professionals

As an analyst serving B2C Marketing Professionals, Erna focuses her research on social media marketing. Her research covers always-on brand programs, online communities, and social media technologies.

Previous Work Experience

Prior to joining Forrester, Erna was a consultant at a marketing strategy firm. There, she designed, developed, and facilitated marketing excellence programs for chemical, healthcare, and technology sectors. In addition, Erna worked at American Express as a senior manager. During her tenure, she was part of a core team that developed and successfully implemented American Express's overarching social media strategy, which resulted in her team receiving The Chairman's Award for Innovation. Erna also held positions of increasing responsibility with Communispace, The Performance Measurement Group, and Raytheon.

Education

Erna holds an MBA from Boston University and a B.A. from Brandeis University.

Erna Alfred Liousas's Research

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  • For B2C Marketing Professionals

    REPORT: Social Media Snapshot: 2017

    Consumer Technographics® Data Snapshot

    September 26, 2017 Anjali Lai, Erna Alfred Liousas

    Despite social media's ubiquity, it continues to grow in terms of global reach, number of networks, and usage frequency. This data snapshot provides B2C marketers with an overview of the current social media behaviors among US online adults.

  • For B2C Marketing Professionals

    REPORT: Mine The Emotions Behind Your Consumers' Social Media Behaviors

    September 26, 2017Erna Alfred Liousas, Anjali Lai

    B2C marketers race to push content to social media, desperate to capture an iota of consumer attention. But this content may be hurting your brand in ways you wouldn't expect. This report applies Forrester's Technographics360® methodology to reveal the psychology behind social media usage and related emotional effects, to help B2C marketers optimize their social media efforts.

  • For B2C Marketing Professionals

    REPORT: Q&A: Four Best Practices For Social Marketing Success

    Learn From The Hospitality Industry To Deliver Social Media Wins

    September 5, 2017Erna Alfred Liousas

    Each update to social media forces marketers to question priorities as they struggle with the conundrum "To adopt or not to adopt?" This report combines marketers' top social marketing questions with examples from the travel and hospitality industry to highlight four best practices. B2C marketers should use this report to stay strategic yet flexible to achieve social marketing success.

  • For B2C Marketing Professionals

    REPORT: Bridge The Divide Between Social Marketing And Compliance

    Social Marketing Best Practices From Financial Services, Healthcare, And Pharmaceuticals For All Marketers

    June 22, 2017Erna Alfred Liousas, Nick Hayes

    Adding social to your overall marketing strategy is no easy task for any company. B2C marketers in heavily regulated industries such as financial services, healthcare, and pharmaceuticals face even greater hurdles shaped by these industries' intense legal and compliance scrutiny. We profile three regulated brands whose successful social programs feature valuable tactics applicable to all industries. Read this report to learn how proactive preparation and collaboration counter compliance-based roadblocks to your social programs.

  • For B2C Marketing Professionals

    REPORT: The Forrester Wave™: Social Media Management Solutions, Q2 2017

    The 10 Leading Vendors Supporting Enterprise Social Marketing

    June 12, 2017Erna Alfred Liousas, Jessica Liu

    In our 32-criteria evaluation of social media management solution providers, we identified the 10 most significant ones — Facelift, Hootsuite, Lithium Technologies, Oracle, Percolate, Salesforce, Spredfast, Sprinklr, Sprout Social, and Sysomos — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketers make the right choice.

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