Erna   Alfred Liousas

Erna Alfred Liousas

Analyst Serving B2C Marketing Professionals

As an analyst serving B2C Marketing Professionals, Erna focuses her research on social media marketing. Her research covers always-on brand programs, online communities, and social media technologies.

Previous Work Experience

Prior to joining Forrester, Erna was a consultant at a marketing strategy firm. There, she designed, developed, and facilitated marketing excellence programs for chemical, healthcare, and technology sectors. In addition, Erna worked at American Express as a senior manager. During her tenure, she was part of a core team that developed and successfully implemented American Express's overarching social media strategy, which resulted in her team receiving The Chairman's Award for Innovation. Erna also held positions of increasing responsibility with Communispace, The Performance Measurement Group, and Raytheon.

Education

Erna holds an MBA from Boston University and a B.A. from Brandeis University.

Erna Alfred Liousas

Analyst Serving B2C Marketing Professionals

As an analyst serving B2C Marketing Professionals, Erna focuses her research on social media marketing. Her research covers always-on brand programs, online communities, and social media technologies.

Previous Work Experience

Prior to joining Forrester, Erna was a consultant at a marketing strategy firm. There, she designed, developed, and facilitated marketing excellence programs for chemical, healthcare, and technology sectors. In addition, Erna worked at American Express as a senior manager. During her tenure, she was part of a core team that developed and successfully implemented American Express's overarching social media strategy, which resulted in her team receiving The Chairman's Award for Innovation. Erna also held positions of increasing responsibility with Communispace, The Performance Measurement Group, and Raytheon.

Education

Erna holds an MBA from Boston University and a B.A. from Brandeis University.

Erna Alfred Liousas's Research

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  • For B2C Marketing Professionals

    REPORT: Define Your Social Media Maturity To Advance Your Social Marketing

    Assessment: The Social Marketing Playbook

    November 16, 2017Erna Alfred Liousas

    B2C marketers can't get more from their social marketing investments without first understanding where they are now in their overall social media maturity. This maturity covers the spectrum of sophistication in social media use, enabling marketing strategies and the resolution of consumer and employee challenges across the organization. Read this report to learn about the competencies that affect a brand's social media maturity, and use our new assessment to determine your own maturity stage. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For B2C Marketing Professionals

    REPORT: Seize Control Of Your Content Strategy

    Strategic Plan: The Content Marketing Playbook

    November 6, 2017 Ryan Skinner, Erna Alfred Liousas

    Today's empowered and digitally connected customers engage less with traditional advertising messages. However, they are interested in useful and valuable content that can improve their lives, help them make decisions, and get more value from their purchases. B2C marketers struggle to produce content that is valuable in their customers' eyes. Develop a strategic approach to content marketing that will deliver valuable content and drive business results for your brand with this report. This is an update of a previously published report. Forrester reviews and updates reports periodically for continued relevance and accuracy; we revised this edition to factor in new examples and data.

  • For B2C Marketing Professionals

    REPORT: Social Media Snapshot: 2017

    Consumer Technographics® Data Snapshot

    September 26, 2017 Anjali Lai, Erna Alfred Liousas

    Despite social media's ubiquity, it continues to grow in terms of global reach, number of networks, and usage frequency. This data snapshot provides B2C marketers with an overview of the current social media behaviors among US online adults.

  • For B2C Marketing Professionals

    REPORT: Mine The Emotions Behind Your Consumers' Social Media Behaviors

    September 26, 2017Erna Alfred Liousas, Anjali Lai

    B2C marketers race to push content to social media, desperate to capture an iota of consumer attention. But this content may be hurting your brand in ways you wouldn't expect. This report applies Forrester's Technographics360® methodology to reveal the psychology behind social media usage and related emotional effects, to help B2C marketers optimize their social media efforts.

  • For B2C Marketing Professionals

    REPORT: Q&A: Four Best Practices For Social Marketing Success

    Learn From The Hospitality Industry To Deliver Social Media Wins

    September 5, 2017Erna Alfred Liousas

    Each update to social media forces marketers to question priorities as they struggle with the conundrum "To adopt or not to adopt?" This report combines marketers' top social marketing questions with examples from the travel and hospitality industry to highlight four best practices. B2C marketers should use this report to stay strategic yet flexible to achieve social marketing success.

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