B2B Forum
EMEA

SOLD OUT!

September 28–29, 2026 · London

B2B Forum EMEA Is Sold Out

We appreciate the overwhelming interest.

Join the waitlist for any openings.

Hello, GTM Singularity.

AI-driven buyer autonomy is collapsing traditional go-to-market (GTM) models and rewriting the rules of engagement. At B2B Forum EMEA, you’ll discover what this inflection point means for your business and how to thrive in a world where buyers control the journey. Join us to turn ideas into action with research-backed frameworks, hands-on sessions, and expert guidance that help you align human and AI, converge brand and demand, and reset accountability for measurable growth. The future of GTM starts here.

A Forum Built For Sharper B2B Decisions.

Join senior peers in an intimate setting for discussion and honest problem-solving. Leave with priorities, templates, and an action plan for the next 90 days.

Why Attend

B2B growth in EMEA demands focus: fewer plays, better alignment, and proof of impact. This Forum gives you direct access to Forrester guidance and peer experience you can apply immediately.

Accelerate Outcomes

Turn bold ideas into measurable results with frameworks for AI-driven buyer autonomy.

Align Teams

Unify marketing, sales, product, and customer success under one GTM vision.

Drive ROI

Apply proven strategies to optimise performance and show impact where it matters most.

Gain Clarity

Cut through complexity with research-backed guidance tailored to your role and goals.

Build Confidence

Validate decisions with insights from Forrester analysts and peers who’ve solved similar challenges.

Future-Proof GTM

Prepare for the GTM singularity by calibrating human + AI and converging brand and demand.

Who Should Attend

Marketing Leaders
Set direction, allocate budget, and align teams to deliver measurable growth across EMEA markets.

Demand And ABM
Optimise programmes, prioritise accounts, and deliver revenue impact with AI-ready programs and measurable outcomes.

Product Teams
Shape messaging, packaging, and launches with clearer insight into customer value and demand signals.

Customer Leaders
Strengthen retention, expansion, and lifetime value by aligning customer experience, success, and growth strategies to how modern buying groups operate post-sale.

Operations Leaders
Align processes, optimise technology investments, and inspire best-in-class data and AI adoption throughout marketing and sales.

Make The Case. Get The Green Light.

Ready to attend but need budget approval? Use these resources to show how B2B Forum EMEA drives results — for you and your team.

Event Tickets

B2B Forum EMEA Is Sold Out

We appreciate the overwhelming interest.

Join the waitlist for any openings.