B2B Summit
APAC

Diversity, Equity, And Inclusion Are Part Of The Fabric Of Forrester’s Culture. We Are Excited To Share That This Year’s Program Includes Sessions Dedicated To A Number Of Important Areas Of Focus As It Relates To Diversity And Inclusion.

DIGITAL SESSIONS

Preserving Your Corporate Values In Tough Times

Karen Tran, Forrester 

When a company is tested by external threats like a recession, it’s imperative to stay true to its purpose to weather the storm. From economic instability to political and social eruptions, how do brands hold to their values when faced with difficult decisions? This session will provide the following benefits:

• Learn how to leverage your brand purpose for making difficult business decisions
• Understand the CMO’s role in protecting the brand and advocating for corporate values

Fostering Career Growth In Portfolio Marketing

John Buten, Forrester 

To make an impact, portfolio marketers must build capable, motivated teams. We will look at the unique challenges of developing skills in portfolio marketing. We will also review best practices for motivating teams to invest in personal professional development. This session will provide the following benefits:

• Understand the steps for fostering growth in your portfolio marketing team
• Provide guidance on practices that enable teams to take charge of their growth

Fireside Chat: Inner Master, Outer Impact: Lessons in Leadership 

Hitendra Wadhwa, Founder, Mentora Institute with Ash Mukherjee, Forrester 

Hitendra’s mission is to discover, codify, and explore the laws of success in life and leadership. With an MBA and Ph.D. from MIT’s Sloan School of Management, Wadhwa brings a mathematician’s rigor and a truth-seeker’s spirit to some of today’s most vexing questions about authenticity, success, leadership, and human potential. In this conversation, we’ll explore with Hitendra his personal journey of discovery, his insights, and his recommendations for defining, and then achieving purpose, and how you can be a better leader with Cultural Intelligence.

Design Responsible Commerce Experiences

Gina Bhawalkar, Forrester 

Digital acceleration has raised the stakes for trust in digital experiences. Yet many commerce experiences erode trust by failing to prioritize accessibility, privacy, inclusion, transparency, well-being, and other ethical principles, suffering reputational damage and lost sales as a result. Practicing responsible design ensures that experiences are aligned with the ethical principles your company is committed to and creates opportunity for differentiation and growth. Attend this session to: 

• Understand the principles for designing responsibly. 
• Learn best practices to activate these principles in your design process.

The Evolving Drivers Behind Accessibility Commitments: Attracting And Retaining Talent Enters The Spotlight

Sarah Bernard, Co-Founder & Chief Operating Officer, Inclusively, Charlotte Dales, Co-Founder & CEO, Inclusively, Gina Bhawalkar, Forrester

Compliance and avoiding lawsuits are no longer the primary drivers behind enterprise accessibility commitments. In this panel session we will discuss why firms increasingly cite “attracting and retaining talent” as a top driver behind accessibility commitments and the best practices to deliver on those commitments. You will learn:

• The myths of providing accommodations and how to manage an increasing number of requests from employees
• How companies personalize their employee value proposition at scale
• Why a “one size fits all” approach to accessibility doesn’t work and why having a strong, accessible, culture can be the difference between a productive employee base versus and unsatisfied one

Fireside Chat: Resilience, Growth Mindset And Self-Care: A Leadership Journey

Monica Carlesso, Head of Product – Authentication & Identity, Lloyds Banking with Ash Mukherjee, Forrester

A personal & professional journey that has seen this Product Leader succeed across multiple industries, geographies and at the intersection of technological & business disruption. In this fireside chat, Ash Mukherjee will discuss with Monica Carlesso how she has grown as leader by embracing curiosity and displayed grit to open to be constantly out of the comfort zone yet has learnt how self-care is key to leadership and a sustainable growth. Modern leadership is about embracing change and dichotomies, both as strategic business levers but also to lead compassionately through massive societal changes and Monica will share her story with Ash. 
 
During this session, we will discuss:  

•  A product leader’s journey across different industries and geographies, exploring challenges and implications
• How to overcome the bumps of a growth journey with curiosity, grit and self-care.