Tuesday
Sep 19- 9:30 am – 9:45 am SGTWelcome & Opening Remarks
- 9:45 am – 10:15 am SGTKeynote Session
- 10:25 am – 10:55 am SGTBreakout Sessions
- 11:25 am – 11:55 am SGTCase Study Sessions
- 12:05 pm – 12:35 pm SGTBreakout Sessions
- 12:35 pm – 1:35 pm SGTLunch
- 1:35 pm – 2:05 pm SGTProgrammes Of The Year
- 2:15 pm – 2:45 pm SGTCase Study Sessions
- 2:55 pm – 3:25 pm SGTAnalyst Led Roundtables & Marketplace Break
- 3:25 pm – 3:55 pm SGTKeynote Session
- 3:55 pm – 4:25 pm SGTMarketplace Break
- 4:25 pm – 4:55 pm SGTGuest Keynote
- 4:55 pm – 6:10 pm SGTReception
Wednesday
Sep 20- 9:00 am – 9:30 am SGTReturn On Integration Honours Keynote
- 9:40 am – 10:10 am SGTBreakout Sessions
- 10:10 am – 10:55 am SGTMarketplace Break
- 10:55 am – 11:25 am SGTFacilitated Networking
- 11:35 am – 12:05 pm SGTCase Study Sessions
- 12:15 pm – 12:45 pm SGTBreakout Sessions
- 12:45 pm – 1:45 pm SGTLunch
- 1:45 pm – 2:15 pm SGTBreakout Sessions
- 2:25 pm – 2:55 pm SGTKeynote
- 2:55 pm – 3:00 pm SGTClosing Remarks
Tuesday Sep 19
9:45 am – 10:15 am SGT
Keynote: Introducing Forrester's B2B Customer-Obsessed Growth Engine
Speakers:
John Arnold, Principal Analyst, Forrester
10:25 am – 10:55 am SGT
Breakout Sessions
12:05 pm – 12:35 pm SGT
Breakout Sessions
3:25 pm – 3:55 pm SGT
Keynote: Evolving Buyer Behaviour
Speakers:
Mavis Liew, Executive Partner and Principal Analyst, Forrester
Barry Vasudevan, VP, Principal Analyst, Forrester
Wednesday Sep 20
9:40 am – 10:10 am SGT
Breakout Sessions
12:15 pm – 12:45 pm SGT
Breakout Sessions
1:45 pm – 2:15 pm SGT
Breakout Sessions
2:25 pm – 2:55 pm SGT
Keynote: Adapting vs Adopting AI: What should CMOs know about AI in Marketing
Speakers:
Subhendu Pattnaik, Principal Analyst, Forrester