B2B Summit EMEA

September 28 – 29  |  Live Virtual Experience

Premium Spotlight Sessions

Adobe Workfront: Unleash Creativity with Adobe and Workfront
Now creatives can leverage Workfront for Adobe Creative Cloud: a seamless solution providing easy access to all their projects in Workfront while staying inside common design applications. Workfront for Adobe Creative Cloud eliminates disjointed experiences that take away from the creative process. Join us to learn more. Already using Adobe Workfront? This session will also be great to get lots more insights and tips and find out more of what is possible, to help you manage your work.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Aaron Roonzani, Associate Solution Advisor, Digital Experience, Adobe Workfront

Cvent: Drive successful virtual and hybrid events with Cvent
Discover how to use Cvent’s event technology to simply create, launch and measure each point of your events from event marketing to on the day event execution and follow up. Join us as we pull back the curtain on the New Cvent User Experience and highlight the key features and functionality organisations need to deploy their in person, virtual and hybrid events to reach and engage audiences like never before.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Kerri Sullivan, Cvent

Demandbase: Drive revenue and increase retention with Demandbase One
Leading B2B companies use Demandbase to drive better performance. We can help you connect everything Sales and Marketing teams need to win in today’s evolving B2B landscape with one comprehensive account-based solution. This session will cover how to:

  • Build an account-based foundation for your revenue teams
  • Find accounts that are in-market for your solution today
  • Engage with your target accounts using real-time behavioural data
  • Close more business faster
  • Expand and retain customers

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Paul Gibson, Demandbase

Highspot: Learn how to accelerate execution of strategic initiatives with insights from Highspot Scorecards
Learn how to accelerate execution of strategic initiatives with insights from Highspot Scorecards.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Elisabeth Michaud, Highspot

Kaon Interactive: Hybrid Customer Engagement & Telling Complex Value Stories
Learn how successful B2B companies like Siemens, NEC, and Natus are simplifying their message and tailoring their value differentiation, everywhere their customers are. With 91% of B2B buyers preferring to consume interactive content, marketing leaders must provide omnichannel digital experiences that allow for both self-serviced and sales guided active customer participation. Join us for a first-hand look at how Kaon’s platform and applications are helping tell complex value stories, generate higher-quality leads, and supercharge immersive omnichannel customer experiences at events, meetings, briefings, online, etc.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Hans Wernke, Kaon Interactive

 

ON24: See the ON24 Digital Experience Platform in Action
The ON24 Digital Experience Platform powers live, always-on and personalized experiences that businesses need to create engagement, deliver data, find demand and drive revenue. See how easy it is to create, scale and personalize an engaging webinar, virtual event, and multimedia content experiences.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Kristine Harris, ON24

PathFactory: Unlocking Personalization At Scale With PathFactory’s Content Intelligence
From content creation and management to performance and insights, traditional marketing approaches routinely fail to deliver the results brands need or the personalized experiences B2B buyers increasingly want. Learn more about content intelligence and how marketers use PathFactory’s Intelligent Content Platform to get a 360-degree view of their content and deliver personalized, relevant content journeys to the right person at the right time on the website and everywhere they engage with marketing content.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Nick Edouard, PathFactory

 

Pitcher: The SuperApp for Sales Enablement and Customer Engagement

We will give you a brief insight into the customer journey evolution and why Pitcher is transforming the Sales Enablement market with its Super App. All in one experience: from content automation, Content Management, field force excellence to order and sample management, from in-store execution to multichannel communications and deep insights of all interactions. All within one Super App
Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.
Arik Brückner, Pitcher AG

ZoomInfo Spotlight
Steven Bryerton, VP of Sales gives you a brief overview of ZoomInfo platform and how it can help your company go to market more efficiently.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Stephen Bryerton, ZoomInfo

Presenter Spotlight Sessions

Dun & Bradstreet: Power Up Your ABM
Marketing & Sales teams are striving to accurately define their total addressable market and deliver personalised, relevant experiences to their accounts to close business faster. The key is gathering and connecting sufficient offline and online information to create hyper-targeted audience segments and the timely activation of messaging across channel. Learn how your team can do this, plus measure the impact of your marketing through to sale, all in one platform!

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Algie Salmon-Fattahian, Dun & Bradstreet
Barry Marks, Dun & Bradstreet

Salesforce Pardot: Grow Relationships and Revenue
See how Pardot aligns sales, marketing, and service to grow revenue and build customer relationships.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Denis Hoogweg, Salesforce Pardot

Selling Simplified: Dive into Visionayr – Qualified Engagement & Personalised Experiences at Scale
Dive into Visionayr, the innovative marketing solution from Selling Simplified. Join Samar Kidwai as she explains why B2B marketers around the world rely on Visionayr to make meaningful connections, follow engagement, and reach decision-makers every day. In this spotlight, learn how Visionayr captures customer engagement to paint a picture of intent, ways to share & syndicate content via custom-branded experiences, and how to use Visionayr for ABM.

Please note, by viewing this sponsor’s session you will be included in the sponsor’s session lead report.

Samar Kidwai, Selling Simplified