B2B Summit
North America

May 2 – 4, 2022  |  Austin & Digital Experience

Forum in a Box

Forum in a Box is now available for this event.

Align. Advance. Accelerate.

Smarter Decisions, Better Outcomes.

Insight leads to smart decision-making, enabling B2B marketing, sales and product executives to take the lead in their organizations; fostering the alignment and connectivity that will lead to future success. But it’s about more than just fine-tuning the engine, it’s about powering your growth and accelerating your journey; leaving the chaos and confusion behind and moving forward with clarity and confidence.

B2B Summit North America is the premier event for B2B marketing, sales and product leaders to empower their strategies, fuel the revenue engine and drive the business forward. Explore ground-breaking research, models, and frameworks, designed with your organization’s priorities in mind. Insightful breakouts, hands-on case studies, lasting peer connections, and inspiring keynotes all contribute to preparing you with the actionable advice you need to increase your impact, foster measurable results and surpass goals.

Join thousands of your peers on May 2–4, 2022 as we uncover endless possibilities to drive measurable impact at B2B Summit North America. Secure your ticket today.


What To Expect From A Forrester Hybrid Event

We will meet you where you want. B2B Summit attendees can choose to join in-person or digitally, or both. ​

All attendees joining us in Austin, TX will experience 3 full-days of main conference content from May 2- 4, plus special pre-event content on Sunday, May 1st featuring facilitated discussions, workshops and other special sessions.​ In-person attendees will have access to all on-site content, sponsors, and experiences in addition to the digital experiences.​

Digital Experience attendees will have access to the main conference content, sponsors and immersive experiences via a convenient portal designed to maximize attendee and sponsor experiences.​

Featured Performer

Black Pumas

What makes Black Pumas one of the most exciting bands in music today is the shared creative connection and vision between its band members. The six-time Grammy-nominated band Black Pumas are headlining Forrester B2B Summit North America.

Keynote Speaker

Sarah Elizabeth Lewis

Author and Associate Professor at Harvard University

Sarah Elizabeth Lewis is an Associate Professor at Harvard University in the Department of History of Art and Architecture and the Department of African and African American Studies. Her research focuses on the intersection of African American and Black Atlantic visual representation, racial justice, and representational democracy in the United States from the nineteenth century through the present.

Digital Keynote

Rachel Thornton

CMO, Amazon Web Services

Rachel Thornton is CMO for Amazon Web Services (AWS), the world’s most comprehensive and broadly adopted cloud platform. Thornton owns all aspects of marketing for AWS including product marketing, field and partner marketing, customer acquisition and customer segment marketing, developer relations, global events and executive engagement strategy and programs.

Your Priorities

We’ve designed the content and all event experiences around your specific priorities. You will find the fuel to grow and to accelerate your journey toward exceptional business results.

Advisory Board

Forrester has assembled a group of trusted advisors for our B2B Summit North America event. The members encourage and gather perspectives on Forrester’s B2B Summit content, program, and experience as it aligns to key opportunities and challenges facing leaders in B2B, marketing, sales, and product.

Karen Webb

Cisco Systems

Linda Mougalian


Olga Traskova


Peter Zink

Sprout Social

Sarah Collier