B2B Summit
North America

May 2 – 4, 2022  |  Austin & Digital Experience

Forrester offers the highest-quality thought leadership and networking events in person and online. We provide safe, comfortable, and inviting spaces for attendees, speakers, and sponsors, no matter where they’re located. Forrester conferences are thoughtfully curated and maximize the use of technology, providing immersive in-person and digital experiences.

Our safety and wellness efforts will be constantly monitored and refined to ensure the safest and most robust event experiences for attendees, speakers, and sponsors joining us onsite.

Hybrid Experiences

We will meet you where you want. B2B Summit attendees can choose to join in person, digitally, or both. All attendees will have access to:

  • Engaging keynote sessions, track sessions, and case studies that will uncover key considerations and best practices to drive a high-performance revenue engine. Find content tailored to nine unique roles on our agenda.
  • Client presentations from the winners of our Return on Integration Honors and Programs of the Year Awards.
  • Special sessions including Diversity and Inclusion content to help you and your organization in your commitment to D&I.
  • On-demand access to the sessions post-event for 90 days. The guest performance and guest keynotes will be available for 90 days as permitted.

In-Person Experience

All attendees joining us in Austin, TX will experience three full days of main conference content from May 2-4, plus special pre-event content on Sunday, May 1st featuring facilitated discussions, workshops, and other special sessions. In-person attendees will have access to all on-site content, sponsors, and experiences in addition to the digital experiences. Additional in-person experiences include:

  • 1:1 meetings with expert analysts to discuss your top priorities. View analyst coverage areas here. Analyst 1-on-1 meetings will be available to schedule one week prior to the event.
  • Hands-on workshops and networking sessions led by Forrester experts and analysts who are dedicated to answering the most pressing topics for you and your peers.
  • Special sessions to help you apply lessons learned to your own business.
  • Connect with leading marketing, sales, and product technology vendors on the marketplace show floor.
  • Women’s Leadership Program for female professionals to jumpstart their career advancement journey.

Digital Experience

Digital Experience attendees will have access to the conference content, sponsors, and immersive experiences via a robust portal designed to maximize attendee and sponsor experiences. Additional digital experiences include:

  • Forrester keynotes, track sessions, and case studies on demand.
  • Select live session streams.
  • Digital-only sessions not available in person.
  • Sponsor marketplace with leading marketing, sales, and product technology vendors.
  • Guided platform orientation to ensure you are confident in navigating the event.
  • Digital sponsor marketplace featuring sponsor collateral and opportunities to engage with sponsors of interest.
  • Self-serve networking tools.

Please visit the other sections of this site frequently to see ongoing updates to in-person and digital content and the conference program.

Health and Wellness Guidelines

The health and safety of everyone attending the in-person portion of our events is Forrester’s top priority. Therefore, we will be executing the Forrester Health and Wellness program at all events. Our four areas of focus will be:

Protect & Detect

Attendees, speakers, sponsors, and staff will be required to either be fully vaccinated or provide a negative COVID-19 test. Proof of full vaccination or a negative PCR or rapid antigen test, taken within 48 hours of arriving at the event will need to be provided to attend Forrester events. Where possible, rapid tests will be available onsite. Participants will be asked not to attend if they are feeling unwell, and planning teams will follow local health authority guidance on detecting and managing anyone who displays symptoms of COVID-19.

Cleaning & Hygiene

All event locations will undergo daily enhanced cleaning measures, working with venue partners to ensure the highest standards of hygiene and cleanliness. High-touch areas at our events will be cleaned frequently. Hand sanitizing stations and signage will encourage everyone to regularly wash and disinfect their hands.

Physical Distancing

Where appropriate, the in-person portion of our events will include adequate physical spacing, where possible, to encourage physical distancing. The number of touchpoints at the event will be minimized. We will also offer the option for non-contact registration and queuing will be avoided through increased registration times and thorough event layout planning.  In addition, we will ask everyone to avoid handshakes in favor of non-contact greetings and we will cast reminders to maintain physical distancing where necessary.

Local Guidance

Forrester events will follow relevant health authority guidance on screening participants and the use of PPE. If necessary, we will work with local authorities to trace and contact participants at our events, subject to local privacy regulations.