Content Highlights
CX APAC 2023 will bring you immersive experiences that provide invaluable insights and actionable advice to drive better business results. During the event, we’ll give you guidance on how to grow your vision, improve your strategy, hone your skills, and expand your community. We’re excited to offer you:
- 10+ sessions aligned to your strategic priorities.
- Numerous session formats to meet your learning style including analyst presentations, panel discussions, fireside chats, and more.
- Marketplace opportunities to help you find the right solution provider for your CX, marketing, and digital needs
- Networking opportunities to help you expand your community, meet with Forrester analysts, and connect with peers facing similar challenges.
Key Topics
- Sustainability
- Ethical Marketing
- Employee Experience
- The Future Of Customer Service
- How To Design for Emotions
- Customer Analytics And Insights
- Customer Complaints
- And More
Track Themes
Accelerate Your CX Practice
Customer experience (CX) leaders must organize stakeholders companywide to create a consistent, high-quality CX that aligns with the firm’s expression of customer obsession. In this track, you will learn how to establish and scale your CX team, build robust CX practices, apply consistent CX and design methodologies, and measure CX results.
Harmonize The Total Brand Experience
Companies must optimize and expand their CX capabilities and performance by ensuring all relevant internal functions are actively engaged and aligned to the firm’s CX vision – crucial for delivering consistent, positive experiences across a mix of digital and physical channels. In this track, learn how digital strategy, marketing operations, technology delivery and more can positively impact and strengthen the firm’s ability to deliver seamless, consistent, on-brand experiences throughout the customer lifecycle.
Our Leadership Focus
Who they are: Chief Customer Officer; Chief Experience Officer; Chief Client Officer; EVP, SVP, and VP of Customer Experience; Director of Customer Experience; VP/Director of Customer Intelligence (CI)
Key Priorities:
- Establish, Fund, And Scale The CX Function
- Collect And Analyse Data For Customer Insights
- Embed Customer Insights Into The Business
- Design Experiences That Drive Loyalty
- Enable CX With Technology
- Measure CX Performance And Prove ROI
Who they are: Chief Marketing Officer; Chief Brand Officer; SVP Marketing & Communications; Regional/Divisional Head/(S)VP of Marketing
Key Priorities:
- Demonstrate The Business Value Of Marketing
- Earn Brand Devotion
- Champion The Customer
- Lead A High-Performing Team
- Modernise Marketing Capabilities
- Select And Optimise Partnerships
- Innovate Go-To-Market Approaches
Who they are: Head/VP/Director of Digital Strategy; Head/VP/Director of Digital Business; Head/VP/Director of Digital Products & Solutions; Head/VP/Director of Digital Channels; Head/VP/Director of Digital; Head/VP/Director of eCommerce; Head/VP/Director of Omnichannel
Key Priorities:
- Develop The Digital Strategy
- Grow The Digital Team
- Collect And Analyze Data For Customer Insights
- Power Your Business With Platforms And Partners
- Design And Develop Digital Products And Experiences
- Measure The Value Of Digital Products And Experiences
- Harness Emerging Technologies
CX APAC · May 25 – 26, 2023 · Sydney & Digital
Sydney Hilton
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