CX Summit

CX, B2C Marketing, & Digital Business Leaders

May 28, 2024  |  Sydney & Digital

The Customer-Obsessed Enterprise Award recognises companies that drive business success by putting customers at the center of their leadership, strategy, and operations.

Customer-Obsessed Enterprise Award - APAC

Does your company focus relentlessly on customers? Has this focus resulted in big improvements for customers and the business?  

Forrester’s Customer-Obsessed Enterprise Award celebrates an organisation that exemplifies customer obsession by putting the customer at the centre of its leadership, strategy, and operations to achieve wins for customers, employees, and the business. Customer-obsessed businesses grow revenue, profitability, customer retention, and employee engagement at more than twice the rate of other companies. The Forrester Customer-Obsessed Enterprise Award will go to an organisation that demonstrates: 

  • Sharp and sustained customer focus in leaders’ decisions and behaviours, strategy at the corporate and functional levels, and day-to-day operations throughout the enterprise. 
  • Deep collaboration across the business — especially among marketing, customer experience, and digital teams but also with other functions (such as tech or HR) and with partners — to ensure customer obsession. 
  • Quantifiably better outcomes for customers, employees, and the business as a result 

This award is open to organisations across industries that are headquartered in APAC and have 1,000 or more employees.  

* One executive from the winning enterprise will receive a complimentary ticket to CX Summit APAC 2024, taking place 28 May in Sydney, Australia as well as one-night hotel accommodation.  

Submissions have officially closed! 

Awards FAQ

Do applicants need to be a Forrester client to apply?
No, all organisations across industries that are headquartered in APAC (of 1,000+ employees) are welcome to apply.

Can CX vendors or agencies apply? 
Vendors and Agencies are not eligible for this award but are welcome to nominate their clients, with their client’s written permission

How is the award judged? 
Shortlisted nominees are selected on the qualitative and quantitative depth of their nominations. 

A judging panel of Forrester experts will shortlist organizations and then interview them, if necessary, to carefully select award recipients.  

A proprietary, quantitative, and qualitative scoring methodology will be applied to all applications. 

Are the details from the nomination made public? 
No. All responses are treated as strictly confidential. If we wish to use anything from our conversation in published research, we will ask for your explicit permission. 

When do award submissions close?
22 March 2024 at 5 PM AEDT 

When will winners be notified? 
Winners will be notified mid-April 2024. 

How does Forrester promote winners?  
Senior executives from the Winning Enterprise will be interviewed on stage during a keynote session at this year’s event. Winners and Finalists may be featured in Forrester reports, videos, social media posts, and other marketing channels.

Will the keynote be recorded? 
Yes, the keynote session with the winning organisation will be recorded and accessible via the digital platform. 

Does Forrester cover travel expenses for the winning organization? 
Forrester will cover a one-night hotel stay and provide complimentary access to the event for one representative from the winning company. 

Who is expected to attend from the winning company? 
Organisations that apply should be willing to have one senior executive participate in a discussion of their company’s customer obsession on stage at Forrester’s CX Summit APAC 2024.

Who do I contact if I have a question?

Forrester Awards

Looking for inspiration to fuel your growth? Forrester annually recognizes organizations and individuals excelling in growth strategy and execution. Explore our award categories and view the achievements of our past winners.

CX Summit APAC · May 28, 2024 · Sydney & Digital

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