North America

June 7 – 9, 2022  |  Nashville & Digital Experience

Content Highlights

CX North America 2022 will bring immersive experiences that provide invaluable insights and actionable advice to drive better business results. During the event, we’ll give you guidance on how to grow your vision, improve your strategy, hone your skills and expand your community. We are excited to offer you:

  • 60+ role-based sessions aligned to your priorities
  • Numerous session formats to meet your learning style including analyst presentations, panel discussions, fireside chats and more
  • Marketplace opportunities to help you find the right solution provider for your marketing, sales, and product needs
  • Networking opportunities to help you expand your community, meet with Forrester analysts and connect with peers facing similar challenges

Key Topics

  • Customer Obsessed Leadership, CX Leadership Skills, Retaining Talent
  • Consumer & Brand Values, CX Index & Customer Loyalty
  • Media Planning, Media Targeting, Metaverse, Future Of Media Measurement
  • Inclusive Design, Extended Reality, Redesigning Agent Workspaces
  • Employee Experience
  • Customer Service
  • Digital Commerce
  • Application & Experience Design
  • and more

Keynote Sessions

  • The New Consumer Has Been Painted On A Pandemic Canvas
  • Consumers Or Constituents? Marketing Amidst Our Culture Wars
  • Disruption Becomes Business As Usual: The New Technology Landscape
  • The High Stakes of Virtual Culture: Your Anywhere Work Advantage
  • Data, Data Everywhere, And Everyone Wants A Sip
  • Pandemic Or The Next Peril: Brand-CX Alignment Is Critical For The Health And Growth Of Your Company
  • Five Universal Truths About CX That Stand The Test Of Time

Our Leadership Focus

Who they are: Chief Customer Officer; Chief Experience Officer; Chief Client Officer; EVP, SVP, and VP of Customer Experience; Director of Customer Experience; VP/Director of Customer Intelligence (CI)

Key Priorities:

  • Establish, Fund, And Scale The CX Function
  • Collect And Analyze Data For Customer Insights
  • Embed Customer Insights Into The Business
  • Design Experiences That Drive Loyalty
  • Enable CX With Technology
  • Measure CX Performance And Prove ROI

Who they are: Chief Marketing Officer; Chief Brand Officer; SVP Marketing & Communications; Regional/Divisional Head/(S)VP of Marketing

Key Priorities:

  • Demonstrate The Business Value Of Marketing
  • Earn Brand Devotion
  • Champion The Customer
  • Lead A High-Performing Team
  • Modernize Marketing Capabilities
  • Select And Optimize Partnerships Innovate Go-To-Market Approaches

Who they are: Head/VP/Director of Digital Strategy; Head/VP/Director of Digital Business; Head/VP/Director of Digital Products & Solutions; Head/VP/Director of Digital Channels; Head/VP/Director of Digital; Head/VP/Director of eCommerce; Head/VP/Director of Omnichannel