CX Summit North America is your premier destination to gain actionable strategies, connect with industry leaders, and further your customer experience, B2C marketing, and digital expertise. Powered by Forrester’s renowned research and insights, this event provides everything CX, digital, and marketing professionals need to master customer journeys, foster innovation, and deliver first-class experiences that drive loyalty and growth.
Learn From The Best
Engage directly with Forrester analysts through keynotes, interactive sessions, and hands-on workshops. These sessions are built on the foundation of our trusted research and practical frameworks, giving you a suite of tools to apply to your CX, B2C marketing, and digital challenges. See analyst coverage areas.
What You’ll Gain:
- Unbiased, evidence-backed strategies to optimize CX, digital, and marketing initiatives
- Insights grounded in extensive research and real-world applications
- Personal access to industry experts who cut through the noise and provide clarity
The event was very affirming to the direction we are going with our CX organization. There was a lot of great content, some inspiring and some informing how we will continue to iterate on our CX strategy and change management plan.
— Valisa Downing
CX Advisor, Priority Health
Why Trust Forrester?
Unlike vendor-led events, CX Summit is entirely independent — our analysts have no agenda other than helping you succeed. With Forrester, you get a partner you can trust to deliver impartial, actionable insights tailored to your unique situation and needs.
This event draws from primary research and annual data from 700,000+ industry leaders and customers, ensuring that you leave with an unmatched perspective on CX, digital, and marketing trends, challenges, and opportunities.
Did You Know?
Forrester pioneered the tracking of customer experience when we published our first report on the topic in 1998, titled “Why Most Websites Fail.” Since then, Forrester has continued to lead research into how customer experience impacts business success. In fact, we have the longest-running and most comprehensive survey program examining how consumers consider, buy, and use technology. Only the US Census Bureau surveys more consumer households on technology adoption and attitudes.
Advance Your CX Objectives
Immerse yourself in six focused tracks to transform your CX, digital, and marketing ecosystems, empowering you to deliver your customers’ total experience:
Measure Your Way To Journey Mastery
Measurement, analytics, and insights play an essential roles in crafting and refining exceptional customer journeys. But disconnected data and metrics gaps hold companies back from embedding customer insights in the decision-making process. Learn how to turn data into customer understanding, measure the effectiveness of your strategies, and implement actionable insights to enhance every customer interaction.
Wow Customers With Seamless Strategy And Operations
Even the most customer-focused strategy is pointless if your operations don’t reflect it. Delivering experiences that fulfill the brand promise and exceed customer expectations requires behind-the-scenes alignment across CX, marketing, and digital business. Apply Forrester’s strategic and operational frameworks to make your customer experiences shine.
Leverage Tech For Stellar CX — And EX
Your tech decisions are the foundation on which you deliver your best omnichannel customer journeys. The trick now: understanding what the tech you already have can do, what you still need, how to best apply it — and which emerging technologies will (and won’t) make a difference to your customers, employees, and business.
Power CX With Leadership And Culture
With effective leadership and careful investment in organizational culture, your employees can and will do wonders for your customers. Learn how visionary leaders and a customer-focused culture can boost employee engagement in CX, rally behind visionary change in support of customer outcomes, and leave customers eager to come back for more of the differentiating value that they’ve experienced.
Develop Industry-Specific CX Strategies
Creating an optimal customer experience requires an understanding of your industry. When customers interact with businesses through technology, the opportunities are boundless. But where do you get your cues? From competitors or other (seemingly unrelated) industries? A comprehensive view of your industry and the overall CX context enables you to develop strategies and technologies that will attract, serve, and retain customers
Design For Consumers’ Total Experience
When brand and CX combine, something exceptional happens: A company’s relationship with customers and prospects feels complete. The result? Your business grows — across all the measures that matter. But designing for the total experience requires not just the right channels, moments, and solutions but a hefty dose of creativity to stand apart from the pack.
Beyond the invaluable insights, engage with case studies and proven practices that provide actionable blueprints for your toughest CX, digital, and marketing challenges.
Build A Lasting Community
Unlock Meaningful Connections
Engage with CX, digital, and marketing leaders, executives, and peers in a series of social mixers, workshops, and roundtables. From casual conversations over coffee to structured small-group collaborations, you’ll build lasting professional relationships while discovering shared challenges and goals.
Special Programs For CX, Digital, And Marketing Leaders
Forrester Women’s Leadership Program
Advance your leadership skills and connect with women across the CX, marketing, and digital industries. Break barriers, build meaningful relationships, and discuss growth strategies that foster inclusive leadership.
Executive Leadership Exchange (ELE)
In this by-invitation-only experience for C-level executives, gain premium insights and explore best practices in an intimate networking setting exclusively tailored for the C-suite.
Awards Programs
Showcase your CX, digital, and marketing achievements by applying for prestigious honors such as the Customer-Obsessed Enterprise and Customer-Obsessed Leadership Awards. Winners will be celebrated on stage at CX Summit North America.
Music City Welcomes You!
Join us in Nashville, Tennessee, at the world-renowned Gaylord Opryland Resort & Convention Center. From its iconic indoor gardens to award-winning dining and entertainment amenities, our stunning venue enhances every aspect of the CX Summit experience. Located near landmarks like the Grand Ole Opry House, it’s the ideal destination to learn, connect, and unwind.
Prepare For An Unforgettable Experience
One of the best parts was attending with colleagues from different departments. We left united in our mission to create a customer-obsessed culture.
— Luigi Scornaienchi
Director, CX, Alberta Blue Cross
Align Your Entire Team
Equip your team with the same game-changing insights and accelerate your progress toward CX excellence. Take advantage of our team discount — buy 5 tickets for the price of 4 to bring everyone along for the transformational experience.
Convince Your Boss
Need help convincing your boss to allocate the budget for your trip? We have you covered to make the case: this event is worth every penny.
Get ready to lead in the future of experiences. We’ll see you at CX Summit in Nashville!
Jump-Start Your CX Journey
CX Summit is more than an event — it’s the launchpad for your organization’s customer experience future. Are you ready to learn, connect, and put proven strategies into action?
Register now to join the leaders shaping the future of CX!
CX Summit North America · June 23 – 26, 2025 · Nashville & Digital
Contact us at events@forrester.com.