Data Strategy & Insights

October 13 – 15  |  Live Virtual Experience

About the Forum

Forrester’s flagship data and analytics event is going virtual this year, providing even more insight and knowledge to attendees. Data Strategy & Insights North America is where data and analytics professionals learn how to become insight-driven businesses. At this virtual event, you’ll learn about the latest technologies and strategies from subject matter experts who can provide the insight you need to accelerate success. 

Join hundreds of other data, analytics, technology, marketing, and customer experience (CX) professionals at Data Strategy & Insights on October 13-15, 2020, to hear Forrester analysts and guest presenters provide bold perspectives on the future of work, intelligent data at the edge, transformative AI technologies, and organizational practices on transforming into an insights-driven enterprise. Keynotes and breakout sessions will address a range of topics, including AI, analytics, culture, customer insights, CX and employee experience, data architecture, data privacy, personalization, supply chain analytics, and more. 

We decided to hold Data Strategy & Insights virtually after careful deliberation and mainly because of the following reasons: 

The safety and well-being of our community is our top priority. In light of travel restrictions, corporate travel bans, and guidance on social distancing due to the ongoing COVID-19 pandemic, we believe providing a virtual experience is a better alternative to ensure the safety of participants. 

Data and analytics professionals rely on this event to help them transform their organizations into insight-driven businesses. The decision to hold this event as a virtual conference was made to honor our commitment to these leaders and provide the best possible alternative under the current circumstances. 

The virtual event will provide the same experience that our attendees have come to expect. We have made significant investments in a robust, user-friendly platform that will allow attendees to have access to: 

All keynotes and track sessions 

An interactive marketplace and show floor experience 

Analyst 1:1s to meet and discuss priorities 

Virtual networking opportunities to interact and collaborate with other participants in real time for a fully immersive experience 

Forrester defines a virtual conference as a fully immersive experience. Delivered via a sophisticated and secure cloud-based platform, Data Strategy & Insights will offer attendees advanced experiential and networking opportunities beyond video conferencing, screen shares, or webinars. It offers all the core components that have become the hallmark of Data Strategy & Insights, including access to external keynote speakers, analyst 1:1s, and community engagement. The main difference between a live and a virtual event is that the attendees can access the virtual conference from anywhere in the world on any computer or mobile device rather than a physical location. 

Click here to access the registration page. Details of how to access the event and helpful tips to maximize your experience will be shared in the coming weeks. 

If you can’t attend the live conference, you will still have access to all the sessions and content on demand so you can view them at your own convenience. All Keynotes and Sponsor sessions will be available on-demand for 90 days (through January 13, 2020).  Guest performances will not be available on-demand. 

You will receive your login details for access to the platform to the email you registered with prior to the event. If you have not received this by October 13, please email for assistance. 

If you have questions before the event, please contact us at During the virtual event, links to real-time support will be available.


Data, analytics, technology, marketing, and customer experience (CX) professionals; including C-level, directors and managers of:

  • CEOs, CIOs, CTOs, COOs, CROs, CDOs, VPs and directors of data strategy 
  • Senior leaders and directors of technology, business strategy, customer experience, and marketing
  • Data specialists, including data analytics and intelligence leaders
  • Key technical roles in information and data management 
  • Data and enterprise architects 
  • Data scientists and engineers
  • Leaders in innovation and emerging technology

Always visit the agenda page for the latest program updates. 

There may be opportunity to feature outside speakers within the agenda. You are more than welcome to complete the submission form found on the Overview page. If we have opportunities, and your submission fits the profile, we’ll be in touch with you.

If you are a vendor or agency, please contact our Sponsorship team ( to learn how you can get involved in Forrester’s Forums.”

Visit our Sponsors tab above, send our sponsorship team an email at, or call +1 888.343.6786 and a member of the team will get back to you as soon as possible.

We encourage you to share your excitement on social media using our hashtag #ForrDataInsights. 

We offer complimentary press passes for certain qualified media outlets. Contact to learn more. 


Yes, this event is open to the public.

Click “Register” above. Select the “I need to purchase ticket(s)” option. You can purchase one ticket,or continue to add additional attendees before you complete your registration profile(s) and enter payment information. All attendees will receive a unique confirmation email with their unique reference number.  If you cannot locate the confirmation email, please check your spam folder, or email to have it re-sent. 

Our virtual launch promotion ticket pricing is listed below in USD: 

Client Pricing: $2,250 

Nonclient Pricing: $2,450 

Government, Education, and Nonprofit: $2,050 

Yes, we offer a “3 for 2 Package.” When two colleagues from the same company register for an event at the same time, a third colleague may attend free of charge. This discount applies to credit card or check payments only. Group discounts cannot be combined with other offers, including Early Bird and sponsor rates. This promotion will automatically apply when registering three attendees in a group on the website.  Subsequent cancellation of any paying member of the team will result in a charge for the free attendee. 









For other group sizes, send an inquiry to listing the event, the number of people who want to attend, and any budgetary requirements. A dedicated event sales representative will be in contact within two business days with options. 

It depends. Current Forrester clients may have access to event tickets as part of their overall account relationship. If your company is a Forrester client and you are not sure if you have access to a ticket, please email your dedicated account team or email us at If you have confirmed you have an available ticket or service units that can be used, register online by selecting the option, “I have a pre-purchased ticket or service units to use.” Your registration will be pending until you receive a confirmation email indicating your available event ticket or service units have been processed. 

Tickets for Forrester events tend to sell out in advance. Please don’t wait too long to purchase a ticket if you are sure you want to participate.

Each event registration is for one person only. Event tickets may not be split or shared.

Tickets purchased for a specific event can be transferred to a colleague at any time prior to the event. To transfer your pass to a colleague, please click here. You’ll need to enter the email address used at registration and the reference number provided in your confirmation email. Or email for help.  

If you are unable to attend and want to transfer your ticket to a different Forrester event, please email to inquire which events the ticket may be valid for. 

Refer to our cancellation and refund policy below. Please contact us to submit all cancellation requests. 


Forrester must receive written notification of any cancellation. If written notice of cancellation is received by Forrester more than 31 days prior to the date of the Event (on or before September 13, 2020), Forrester will refund 100% of the fee. If written notice of cancellation is received by Forrester 16-30 days prior to the date of the Event (from September 14, 2020 through September 28, 2020), Forrester will refund 50% of the fee. If written notice of cancellation is received by Forrester 0-15 days prior to the date of the Event (from September 29, 2020 through the Event), the participating company shall be liable for 100% of the fee. In accordance with the foregoing, cancellation 0-15 days prior to the date of the event or other nonattendance of the Event will result in forfeiture of the ticket, which may include without limitation Member tickets, Forum Seats, or Service Units (if used to cover the cost of the Event) and no refunds will be issued. Event tickets that are obtained pursuant to a separate contract with Forrester may have different cancellation terms that govern. 

Please note that in the event of ticket cancellation, Forrester is not responsible for cancelling your travel plans or hotel reservations; Forrester is not responsible for any cost incurred by or associated with your cancellation. 

After the cancellation cutoff date, payments made are not refundable for any reason, including but not limited to failure to use conference attendee credentials due to illness or due to any event beyond the reasonable control of the parties, such as an act of God, natural disaster, travel-related problems, or an act of terrorism. 

To view our event registration terms and conditions, please click hereTo view Forrester’s privacy policy, please click here.