Data Strategy & Insights

October 13 – 15  |  Live Virtual Experience

Leadership Development Sessions

In addition to featuring Forrester´s latest research providing you with an unbiased perspective on the most important Data Strategy & Insights trends faced by Chief Data Officers, Chief Enterprise Architects and their teams, we are pleased to offer the following sessions that are also focused on leadership development.

October 13, 2020

2:05 pm – 2:35 pm

Fireside Chat: Transforming Operations With AI at BT

In this fireside chat, Gilbert Owusu, Head of Operational Transformation Technologies at BT, will chat with Forrester Principal Analyst Brandon Purcell about his team’s journey to adopt and implement AI at the UK’s largest provider of fixed-line, broadband and mobile services.

Brandon Purcell, Principal Analyst, Forrester
Dr. Gilbert Owusu, Head of Service & Operational Transformation Research, BT

2:40 pm – 3:10 pm

The Equity Equation: Drive Innovation with Inclusive Culture

Every organization has a culture, and if you don’t create it intentionally, you can be sure that it will evolve organically. We know that diverse teams create more innovation, and drive better customer experience, but without inclusive culture, companies fail to unlock that opportunity. Great culture powers performance, enables engagement, and inspires innovation. Join us in this session to learn how to unleash the potential of your talent through inclusive culture.

Katy Tynan, Principal Analyst, Forrester


October 14, 2020

10:20 am – 10:50 am

Catalyze Impact With The Right Insight Elements

Data strategy and analytics professionals liberally use the term “insights, but what exactly do they mean? The truth is, not all insights are created equal, and the key to delivering business value relies on producing the right combination of insights. This keynote unveils Forrester’s Periodic Table of Insights, a framework that categorizes different types of insights so companies can prioritize analytical efforts for maximum impact.

Brandon Purcell, Principal Analyst, Forrester

October 15, 2020

10:00 am – 10:30 am

Reinvent The Future Of Work

Data and analytics supports many business functions across the enterprise. But applying better data, analytics, AI, and automation to redefine the future of work and the employee experience requires more embeddedness, responsiveness, and innovation, especially as firms build resiliency. The future of work is happening now, and data and analytics fuels the intelligence behind this transformation. This keynote teaches you how to help your organization reinvent the future of work.

J.P. Gownder, VP, Principal Analyst, Forrester

10:35 am – 11:15 am

Panel: The New Normal For Data And Insights Leaders

This year, organizations scrambled to use data and analytics to understand and manage the impact of the pandemic on business processes, customers, and employees. How has this changed approaches to data management and analytics? Did it accelerate changes that leaders wanted to make anyway, or did it pave the way to a new normal? This discussion features a panel of industry leaders who reveal how they plan to navigate this new normal in their roles.

Gene Leganza, Vice President, Research Director, Forrester
JoAnn Stonier, Chief Data Officer, Mastercard
Chris Turpin, Chief Enterprise Architect, North Carolina Department of Health and Human Services

11:30 am – 11:50 am

(How To Stop) Beating Your Head Against The Data Wall

Data strategy is important and has been for a long time. Why, then, do so many CIOs feel like theyre beating their head against a wall when it comes to strategy execution? This CIO-level session will answer this question and provide recommendations on how to sharpen your data strategy in the unstable new normal of the 2020s and execute that strategy despite immense headwinds.

Brian Hopkins, VP, Principal Analyst, Forrester

11:30 am – 11:50 am

A Great Employee Experience Isn’t What Everyone Thinks It Is

In our research, we find that great employee experience (EX) has significant downstream effects for CX, but conventional wisdom about what makes for great EX is wrong. Moreover, great EX for your data scientists and data analysts will be different than great EX for other roles. In this session, we will share  counterintuitive insights about how to create great EX where employees choose to bring their best selves to work for your customers, especially now during this time of change.  

David Johnson, Principal Analyst, Forrester

12:20 pm – 12:40 pm

Must-Have Emerging Roles In Your Data And Analytics Organization

An unrelenting increase in data volume and data variety and an ever–changing technology landscape — data lakes, AI, augmented analytics — broaden business insights pros’ ability to turn more data into insights and more actions that matter. But firms under–focus, at their peril, on the human skills that will make that happen. This session teaches you how to amplify human skills with these three roles: insights catalyst, data wrangler, and insights evangelist.

Cinny Little, Principal Analyst, Forrester

1:10 pm – 1:40 pm

Creating A Global Data Culture: A Fireside Chat With Harinder Singh, Global Director of Data For “The World’s Largest Brewer”

Harinder Singh’s journey as Global Director of Data at Anheuser-Busch InBev (“AB InBev”) started in 2017. His mandate was to build a global data culture for a global organization comprised of over 500 brands sold in more than 100 countries. The 3-year journey of understanding the company’s needs, creating the strategy, building the team, and then executing the plan had an interesting twist: 2020 was the year for executing the plan but in 2020 While executing the plan, along came a global pandemic and the world changed rather drastically. In this session we’ll hear about the best practices for building a data culture from a well-seasoned CDO data executive, plus how he was able to pivot when the rules changed.

Harinder Singh, Former Global Director of Data, AB InBev
Gene Leganza, Vice President, Research Director, Forrester

3:10 pm – 3:35 pm

Data Literacy: The One Thing You Can’t Get Enough Of

Many organizations struggle to apply insights to decisionmaking and deliver true impact. Improving companywide data literacy can help, if approached correctly. This keynote presents Forrester’s A-C-E-S framework for data literacy and explores how data literacy can improve data quality, increase insights-informed decisionmaking, and deliver business value.

Jennifer Belissent, Ph.D., Principal Analyst, Forrester