Data Strategy & Insights

October 13 – 15  |  Live Virtual Experience

VIP Program

Qualified senior Data Strategy leaders will enjoy exclusive access to analysts, peer networking opportunities and tailored content for senior decision-makers at Forrester’s Data Strategy & Insights Forum.

Designed to maximize interaction opportunities with peers while engaging in the entire Forrester event experience, the VIP program features a blend of education sessions, facilitated discussions and networking opportunities available exclusively to VIPs.

For any questions, please email

October 14, 2020

12:25 pm – 12:45 pm

Interview: How AI & Personalization Brings A Quantum Leap To Verizon

Take a look behind the AI and personalization hype! Join this lively fireside chat with Verizon Consumer Group’s, Ning Gao as she shares how she grew Verizon’s optimization and personalization practice with AI into what it is today.

James McCormick, Principal Analyst, Forrester
Ning Gao, Head of Optimization & Personalization, Digital Operations, Verizon Consumer Group

3:30 pm – 4:10 pm

Live Discussion: Organize For Success In The Journey To Being Insights-Driven

There are many different models on how to organize your teams to support a data-driven business from centers of excellence to decentralized. What is the best org model to help you achieve your business goals? In this roundtable, we will discuss as a group some of the pros/cons to these models and the key considerations.

Gouri Das, Senior Advisor, Forrester
Sarah Montague, Principal Advisor, Forrester

October 15, 2020

9:15 am – 9:55 am

Live Discussion: Are We There Yet? Measuring Progress and Success In The Journey To Being Insights-Driven

We could spend a good chunk of time discussing metrics as they are indeed top of mind for business leaders across the organization. Getting at the right altitude for these metrics is critical. In this roundtable discussion, we will leverage the collective wisdom on approaches to measuring progress and ultimately measuring success.

Kelley Spiridakis, Principal Advisor, Forrester
Andy Bynun, VP, Executive Partner, Forrester

11:30 am – 11:50 am

Interview: A Deep Dive Into NC HHS' High-speed Data Strategy Pivot To Address Their Pandemic Response

The State of North Carolina’s Department of Health and Human Services had a newly minted Chief Data Officer who was working on the department’s data strategy when the pandemic hit and changed all the business requirements for the strategy — as well as the working conditions for all the staff. The department turned to its well-respected enterprise architecture team to design and implement an approach to data collection and analysis across its 32 divisions in record time. Join the State of North Carolina’s Department of Health and Human Services Chief Architect Chris Turpin and Forrester Research Director Gene Leganza for an interview-style discussion of this fascinating story of a high-stakes leadership and collaboration challenge.

Gene Leganza, Vice President, Research Director, Forrester
Chris Turpin, Chief Enterprise Architect, North Carolina Department of Health and Human Services