Unleashing The Creative Organization
Creativity is often reserved for the exceptional few: a creative department, team, or leader. Firms that embrace creativity as an enterprise-wide way of thinking supercharge their individual and collective problem-solving to develop potent products, services, processes, and experiences. But elevating creativity requires a shift in mindset, practices, and conditions. And it also requires a new look at design. While many companies dabble in design, leaders realize that great design leads to great customer experiences. IT executives who enable and promote creativity will unleash competitive advantage and differentiation, resulting in tangible results including greater effectiveness, increased efficiency, and accelerated growth.
Increase Experimentation To Drive Innovation
Innovation doesn’t come from doggedly pursuing a single idea or design. It comes when diverse teams collaborate in pursuit of clear outcomes and metrics by which different concepts, options, solutions, and technologies can be tested and refined in rapid succession. Firms pull away from their competitors when they institutionalize a creative problem-solving process based on experimentation in which teams and individuals explore, internalize, conceptualize, and verify new solutions using a fail-fast philosophy. When advances in technology meet the human capacity for creativity and ingenuity, the potential for technology executives to support radical business pivots is unlimited, opening up a future where anything is possible.
Deploy Tech Platforms To Facilitate Creativity And Accelerate Time-To-Value
Individual technologies for improving creativity have already hit the market, such as low-code citizen development tools. But firms that successfully operationalize innovation from all corners of the organization adopt platforms — bundles of curated emerging technologies and services preassembled to deliver specific experiences or business capabilities. These platforms enable customization through thin layers of technology built on the managed API or microservices abstraction layers via low-code tooling and marketplace extensions, letting businesses focus on their differentiation through customer, employee, or partner experiences. IT executives who master platform strategies boost efficiency and innovation by exploiting solutions that leverage cloud-native services to offer reduced complexity, accelerated time-to-value, and automation of mundane or repetitive tasks.
Collaborate With Partners To Co-Innovate
The creative acceleration your company needs can’t be built on an old-style partnership strategy, with its RFP-driven provider selection and SLA project management. Organizations seeking to unleash creativity as a force for differentiation and growth need a different kind of partner. The new model we call co-innovation partnership explicitly aligns your goals to partners’ contributions to unlock and orchestrate the value available through partner ecosystems. But to be successful IT executives need to learn a new partner management protocol and understand the role it plays in innovation success. When mastered, this new approach will allow you to find and manage partners and spotlight leading providers that bring assets, alliances, and creative approaches to unlocking your creative potential for differentiation, agility, and growth.
The Future Of Work
The great unwind begins as firms return to work — changed forever, but how? To what degree does the what, how and where work gets done reshape businesses in every industry. Anywhere work will be a foundational principle to sustain successful hybrid work strategies. Technology Executives up to the task of delivering great experiences for employees and customers alike, regardless of location will drive greater value to the business inside and out.