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Fatemeh   Khatibloo

Fatemeh Khatibloo

VP, Principal Analyst Serving B2C Marketing Professionals

Fatemeh serves B2C marketing professionals, with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Fatemeh also advises clients on strategies to comply with global privacy regulations like GDPR, HIPAA, and CCPA. Her seminal research on personal identity management (PIDM) and personal digital twins describes how consumers will soon control the sharing of their personal data with each other and with businesses.  

In 2018, Fatemeh was recognized with Forrester's prestigious Bill Bluestein research excellence award. Her research has been featured in The New York Times, The Wall Street Journal, CNBC, and AdAge. She has provided commentary on NPR and the BBC; testified before the US Department of Health & Human Services; and been credited in the World Economic Forum's "Rethinking Personal Data" report. She frequently speaks at global events, including Mobile World Congress, CES, and SxSW.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Abacus, and HagginGroup (now Epsilon) provided her with a deep understanding of the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held multichannel marketing positions on the client side, with firms like The Flax Companies and The Sharper Image.

Fatemeh is a member of the International Association of Privacy Professionals (IAPP) and is a Certified Information Privacy Manager (CIPM). She has served as a judge for the Multichannel Merchant Awards and the ECHO Awards.

Education

Fatemeh studied journalism at The George Washington University.

Fatemeh Khatibloo

VP, Principal Analyst Serving B2C Marketing Professionals

Fatemeh serves B2C marketing professionals, with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy/personalization paradox. Fatemeh also advises clients on strategies to comply with global privacy regulations like GDPR, HIPAA, and CCPA. Her seminal research on personal identity management (PIDM) and personal digital twins describes how consumers will soon control the sharing of their personal data with each other and with businesses.  

In 2018, Fatemeh was recognized with Forrester's prestigious Bill Bluestein research excellence award. Her research has been featured in The New York Times, The Wall Street Journal, CNBC, and AdAge. She has provided commentary on NPR and the BBC; testified before the US Department of Health & Human Services; and been credited in the World Economic Forum's "Rethinking Personal Data" report. She frequently speaks at global events, including Mobile World Congress, CES, and SxSW.

Previous Work Experience

Prior to joining Forrester, Fatemeh was principal of Times Two Marketing, where she built social and multichannel marketing programs designed to engage consumers, drive brand loyalty, and deliver relevant, actionable data to her clients. Prior experience at Binger Catalog Marketing, Abacus, and HagginGroup (now Epsilon) provided her with a deep understanding of the challenges and opportunities facing multichannel organizations across a spectrum of channels, market verticals, and disciplines. She has also held multichannel marketing positions on the client side, with firms like The Flax Companies and The Sharper Image.

Fatemeh is a member of the International Association of Privacy Professionals (IAPP) and is a Certified Information Privacy Manager (CIPM). She has served as a judge for the Multichannel Merchant Awards and the ECHO Awards.

Education

Fatemeh studied journalism at The George Washington University.

Fatemeh Khatibloo's Research

Most RecentMost Popular
  • For B2C Marketing Professionals

    REPORT: Now Tech: Consumer Data Marketing Services, Q3 2020

    Forrester's Overview Of 22 Consumer Data Marketing Service Providers

    August 19, 2020Fatemeh Khatibloo

    You can use consumer data marketing services to leverage your first-party data assets, reduce privacy and data deprecation risks, and create an outside-in view of customers and prospects. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from a customer data marketing service provider and to select one based on size and functionality.

  • For CMO Professionals

    REPORT: Use Adaptive Intelligence To Power Next-Generation Customer Relationships

    Outside-In Customer Insights Future-Proof Your Marketing Strategy

    July 30, 2020Fatemeh Khatibloo, James Staten

    CMOs who want to better understand their customers, market, and competitive landscape can't afford to limit their insights to their first-party data alone. They must instead collect and base their efforts on broader, outside-in insights, which Forrester calls adaptive intelligence; this helps firms respond to fast-changing environments at market speed. This report 1) explains what's different about adaptive intelligence; 2) presents a model you can use to get your ecosystem and third parties to share this data; and 3) shows how to assess these data sets and best act on them.

  • For B2C Marketing Professionals

    REPORT: Marketers: Rate Your Customer Privacy Proficiency

    Assessment: The Customer Trust And Privacy Playbook

    July 28, 2020Fatemeh Khatibloo

    For better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means B2C marketers need to develop privacy awareness, build privacy acumen, and engage with their privacy and security counterparts. This report will help marketing teams assess their privacy proficiency across five key competencies. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Security & Risk Professionals

    REPORT: Zoom Becomes A Product Security Cautionary Tale

    CISOs Must Take Extra Steps To Protect Their Firms While Zoom Fixes Critical Flaws

    April 23, 2020 Jeff Pollard, Fatemeh Khatibloo, Art Schoeller

    As the global pandemic sent hundreds of thousands of employees to work from home overnight, Zoom quickly rose to worldwide prominence as a central enabling technology. But just as quickly, Zoom came under intense scrutiny and justifiable criticism for significant product security and privacy lapses. This report provides insight into the many security and privacy flaws discovered about Zoom in early 2020 and gives guidance to security and risk leaders at organizations considering, currently using, or planning to investigate Zoom in the near future.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Impact Of Emerging Technology On Digital Experiences

    How More Than 50 Emerging Technologies Will Impact Data And Experiences For Consumers

    February 24, 2020 Julie Ask, Kjell Carlsson, PhD, Jeffrey Hammond, Ian Jacobs, Fatemeh Khatibloo, Brandon Purcell, Michael Facemire

    Forrester interviewed more than 150 companies across industries and technology categories to understand how more than 50 technologies will evolve over the next five to 10 years and assess their impact on consumer digital experiences. This research will help professionals building digital experiences to make smart technology decisions that are tuned to what the technology can reasonably deliver and what consumers expect and will use.

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