Trends Report

Employers Are A Trusted Source Of Information About Coronavirus But Face Competition From Disinformation Campaigns

March 10th, 2020
Jeff Pollard, VP, Principal Analyst
Jeff Pollard VP, Principal Analyst

Summary

Employer information about COVID-19 is consumed almost as much as that of print media; employees trust their employers as a source more than they trust governments — and far more than social media sites like Facebook and Twitter. Infrequent employer communication can leave employees vulnerable to disinformation campaigns designed to distort the truth and amplify anxiety; disinformation campaigns will reach your employees and bring about a battle of truth, believability, and reputation.

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