Forrester is covering the key technology trends that leaders should be attuned to in 2021, including how firms are investing in technology today to be ready for innovation tomorrow. Historically, product security efforts were bolted on late in the product management process as an afterthought, but changing business models, regulatory oversight, litigation, and pressure from third parties are forcing companies to secure the products and services they sell. In this trend, we examine how tech execs must use application microsegmentation, de-identification, and homomorphic encryption as the cornerstone technologies of product security initiatives.