Charting The Impact Of COVID-19 On Australia’s Tech Market

April 1st, 2020

Summary

Australian’s tech market outlook will trend downward in 2020 due to sharp economic deterioration resulting from a combination of local natural disasters and the COVID-19 pandemic. Forrester has developed two scenarios for Australia’s tech market growth in 2020: In the optimistic scenario, it will slow to 2.3%; in the pessimistic scenario, it will contract by at least -1.0%. The pessimistic scenario is increasingly looking like the baseline scenario for 2020. CIOs and business technology budget holders need to prepare “recession playbooks” to optimize spending as economic impacts from falling discretionary services flow through supply chains.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.