Australian’s tech market outlook will trend downward in 2020 due to sharp economic deterioration resulting from a combination of local natural disasters and the COVID-19 pandemic. Forrester has developed two scenarios for Australia’s tech market growth in 2020: In the optimistic scenario, it will slow to 2.3%; in the pessimistic scenario, it will contract by at least -1.0%. The pessimistic scenario is increasingly looking like the baseline scenario for 2020.
CIOs and business technology budget holders need to prepare “recession playbooks” to optimize spending as economic impacts from falling discretionary services flow through supply chains.